Blog » Event Marketing

Anything and everything related to Event Marketing.

The Event Technology Worth Budgeting For in 2027

Every fall, event teams sit down to plan the next year’s spending. The venue gets a line. Catering gets a line. Audio and video get a line, no questions asked. Then someone brings up engagement, the polls, the social wall, the mobile agenda, and suddenly it’s treated like an extra you add only if there’s money left over.

That order is backwards. The parts attendees actually touch during your event are the parts that decide whether they stay in their seats or scroll through email. If you’re building an event technology budget for 2027, this is the piece that deserves a permanent spot, not a maybe. Below, you’ll find where event money really goes, why engagement earns a standing line, how to stop paying five vendors for things one platform can do, and a worksheet you can copy straight into your plan.

Social Wall Sponsorship Cost at Conferences

If you sell sponsorships or buy them, understanding social wall sponsorship cost starts with knowing what the price includes. Most conference line items are hard to measure. A sponsor pays for a banner or a lanyard, then hopes someone noticed. A social wall is different. It runs on a big screen all day, people watch it, and sponsors can ask for reporting on their branding’s screen time. That makes clear deliverables an important part of the pricing conversation.

This article breaks down what a social wall sponsorship actually costs, what each price level should include, and how the value stacks up against the usual conference sponsorship options. If you organize events, there are notes for you on how to write a package that earns its price. If you sponsor them, you’ll know what to ask for before you sign.

Association Meeting Social Wall Buyer’s Guide

If you’re choosing an association meeting social wall for your annual event, you already know the pressure. Your committee wants proof that attendees felt connected. Your finance team wants line items that pay for themselves. And your members expect an event that feels current, not one that looks the same as it did ten years ago.

A social wall solves more of those problems at once than most people expect, and it fits your meeting size almost perfectly. Post it near registration, in the general session hall, or by the coffee stations, and it becomes something people look at, laugh at, and add to during breaks.

This guide walks you through how to buy one the smart way: sizing it to your schedule, planning for moderation your members will respect, and setting it up so a sponsor helps pay for it. If you plan meetings for several clients, there’s a section for you too.

Six Questions to Ask Before You Choose a Social Wall Platform

Before you choose a social wall, look beyond the demo. The screen fills with posts, the layout moves, and everyone in the room nods. Then the event arrives, and the questions nobody asked start to matter. Can people post if they don’t use social media? Who catches a bad post before it hits the big screen? What happens to all those posts after the last session ends?

A demo shows you the polish. It rarely shows you what happens when something goes sideways. If you want to know how to choose a social wall that actually fits your event, you need to look past the pretty screen and ask the questions that decide whether the day goes smoothly. Here are six of them, along with how Everwall handles each one so you have something concrete to compare against.

Social Wall Sponsorship Ideas for Association Annual Meetings

Your annual meeting prospectus goes out 9 to 14 months before the event. That document decides how much sponsorship money you bring in, because sponsors buy from the list you hand them. If the social wall isn’t on that list, you’re giving away something people are already paying for at other associations.

Most associations treat the social wall as a nice screen in the lobby. A few have figured out it’s inventory, the same as a lanyard, a lounge, or a keynote intro slide. This article walks through how to price a social wall sponsorship, what to put in the package, where it belongs in your prospectus, and how to report results so your sponsor renews without a fight.

How to Add a Private Social Wall to Your Sales Kickoff (No Public Posting Required)

You spend months planning a sales kickoff. You book the venue, line up the speakers, and put together an agenda packed with product updates, awards, and big goals for the year. Then the general session starts, and the room feels flat. Reps sit and listen. The remote folks on the video call are somewhere between paying attention and checking email. Nobody asks the question everyone is thinking. The wins your top performers pulled off last quarter go unmentioned because there was no good moment to bring them up.

This happens at a lot of internal meetings, and it is not because your people do not care. It is because there is no easy way for them to speak up in a big room full of coworkers and leadership. So they stay quiet, and all that energy stays locked inside their heads.

LinkedIn Event Marketing Strategy for 2026 (Creator-Led Events)

Most people promote events on LinkedIn the wrong way. They post a graphic with the date, time, and a registration link, then wait for sign-ups that never come. The post sits there with two likes and zero comments, and they assume LinkedIn just doesn’t work for events.

The problem isn’t LinkedIn. It’s the approach. LinkedIn doesn’t reward flyers. It rewards people who say something worth talking about. The accounts filling rooms in 2026 aren’t running ads or posting digital posters. They’re sharing opinions, telling stories, and starting conversations that pull people toward the event naturally.

This article walks you through a LinkedIn event marketing strategy built for how the platform actually works right now. You’ll get a posting structure, a way to write posts people respond to, a comment plan, and a simple two-week launch schedule you can copy.

Trade Show Lead Capture Strategies That Convert in 2026

You spent thousands of dollars to be at the show. You paid for the booth, the travel, the shipping, and the staff. At the end of it all, you walk away with a stack of scanned badges and a spreadsheet full of names. Then two weeks later, your sales team tells you almost none of those “leads” answered a call or an email.

This happens more often than most exhibitors want to admit. The problem usually is not the number of leads. It is the quality of them. A badge scan tells you someone stood near your booth long enough to get scanned. It does not tell you if they cared, what they needed, or whether they will ever remember talking to you.

How Everwall Wrapped Creates an Event Recap Page

During your event, attendees post photos, reactions, and shared moments. Those posts show up on your social wall in real time, the room feels alive, and then the event ends.

A few days later, all of that content is scattered across people’s personal feeds, buried in a camera roll, or simply gone. The energy you worked hard to create disappears with it.

It doesn’t have to. An event recap page gives that content a place to live after the closing remarks, so the work attendees put in keeps paying off.

AI Personalization in Event Marketing

Imagine signing up for a conference. Before you even arrive, an email greets you by name, suggests three sessions based on your job title, and reminds you about a networking lunch you might like. That feels helpful. Now imagine that same email mentions the coffee shop you visited that morning, references a private message you sent a colleague, and predicts who you’ll want to avoid at the after-party. Suddenly it feels like someone has been watching you.

That gap between helpful and unsettling is the whole challenge with AI personalization in event marketing. The tools have gotten very good at predicting what people want. The hard part is knowing when to use that power and when to hold back. This article walks through how event planners can use AI to make experiences better while keeping the trust of the people who show up.

Trade Show Engagement Ideas to Boost Booth Traffic

Trade shows are strange environments. Thousands of people walk past your booth every hour, but most of them barely glance your way. They’re juggling conversations, scanning for specific vendors, checking their phones, and trying to remember where they parked. Their attention is fragmented by design.

This creates a problem that many exhibitors misunderstand. They focus on getting more foot traffic when the real challenge is converting passing glances into interactions. A busy expo floor can feel productive, but if attendees aren’t stopping, talking, or participating, those numbers don’t translate into leads or sales.

AI in Events: What It Can’t Replace

Artificial intelligence is changing events faster than most people expected. Planners can now write marketing copy in seconds, generate event descriptions overnight, and produce social media posts by the dozens. AI tools can summarize session content before a speaker finishes talking. They can create personalized schedules for thousands of attendees without human input.

This shift has clear benefits. Tasks that once took hours now take minutes. Small teams can produce content at a scale that used to require entire departments. The barrier to entry for creating polished event materials has dropped significantly.

How Conference Social Media Engagement Tools Create Connected Event Experiences

Conferences shouldn’t feel like one-way presentations. When attendees scroll through their phones during sessions, they’re not necessarily disengaged—they’re looking for ways to participate. The right conference social media engagement tools turn that phone activity into fuel for your event which can ignite and amplify your message while your attendees are experiencing it.

How Live X Feeds Transform Event Experiences in 2025

Live X feeds (formerly known as Twitter feeds) have become essential for modern events. Whether you’re running a conference, product launch, or community meetup, these real-time social streams create instant connections between attendees and extend your event’s reach far beyond the venue walls.

In 2025, smart event organizers use live X feeds to turn passive audiences into active participants. Instead of just watching, attendees share their thoughts, respond to speakers, and connect with each other—all in real time.

Keep Your Website Fresh With Social Media

Keeping a website lively and updated can be a challenge, but using social media updates can make it much easier. Embedding social media feeds directly on your website helps keep the content fresh and exciting for visitors. When people visit a website that feels up-to-date, they are likelier to stick around and engage with the content.

5 Event Photo Sharing Strategies for Maximum Engagement

Event photo sharing plays a crucial role in maximizing engagement and effectively immortalizing the energy and emotion of an event. Not only does sharing photos encourage other attendee’s to participate, but it also significantly expands an event’s reach and visibility when those photos are shared on social media. Companies like Everwall have revolutionized this space by providing social media walls that display shared photos in real-time.

Social Media Hubs: The Key to Driving Success and Interaction on Your Website

Introduction to Social Media Hubs

In today’s digital era, Social Media Hubs have emerged as indispensable tools for online businesses. Serving as centralized platforms for diverse social media feeds, they allow brands to harness the power of social content, driving website engagement and fostering online interaction. These hubs aggregate content from multiple social channels, providing an all-in-one display that offers visitors a dynamic, interactive experience.

What is Experiential Marketing?

What is experiential marketing? Explore its impact, types, and real-life examples. Elevate your brand with immersive strategies.

In today’s fast-paced digital world, brands are constantly competing for consumers’ attention. Traditional marketing methods like TV commercials, print ads, and even digital campaigns are becoming less effective as consumers grow more skeptical and savvy. This is where experiential marketing comes in. Experiential marketing is a powerful tool that can create a lasting emotional connection between a brand and its customers, leading to increased loyalty and business growth. But, what is experiential marketing and how does it work?

How to Get Sponsors for an Event in 3 Easy Steps

Learn how to get sponsors for an event to drive revenue, promote your event, and get more attendees. Find the right sponsors and know what to offer them.

Hosting an event isn’t cheap. Even if it’s a small, intimate conference or seminar, you still need to hire a venue, pay for speakers, and make sure you have food and drink for your attendees.

This can all add up, which can put extra pressure on your plate if you don’t have a huge budget. Luckily, there’s a way you can cover those costs and generate a bit of extra advertising while you’re at it.

How to Create & Manage a Social Media Wall for Events with Big Crowds

Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds, […]

1
2
3
4
…
6
→