Social Wall Sponsorship That Turns Engagement Into Revenue
Your social wall already does a lot of work at your event, and a social wall sponsorship can turn that engagement into revenue. It pulls in attendee posts, keeps the room feeling alive, and gives people something to look at between sessions. But when budget discussions roll around, a “nice engagement feature” and things that don’t drive revenue are the first things on the chopping block. A revenue generating line item is usually safe. So the smartest move you can make is to stop treating your social wall as a cost and start selling it as a sponsorship so it can have a provable ROI.
This guide walks sponsorship sales teams and meeting planners through exactly how to do that. You’ll learn how to price it, package it, pitch it, and answer the one objection that always comes up. By the end, you’ll have a sponsored social wall that pays for itself and then some.
