Five Factors Of Running A Video Game Trade Show

It’s official – Gaming has gone mainstream. These days, it’s rare to meet someone who hasn’t played at least one game. With gaming’s popularity has come a lot more game-industry events, conferences, and trade shows  – all being covered by mainstream media. If you’re in event management you may be thinking about opportunities in this growing space. There’s a lot that goes into making a trade show successful – and gaming trade show is no exception. Here are a five factors to take into account when running a video game trade show. Does your event focus on players or developers? […]

Do’s and Dont’s of Hosting Video Game Tournaments

Gaming is not what it used to be. It’s no longer a niche, and most of the time you don’t even have to question if someone’s a gamer—it’s more like, what games do they like play? Welcome to the popular world of Esports, where professional gamers are well on their way to being considered on par with professional “traditional” athletes, both in earnings, and in fanbases. We’re even starting to see universities offering League of Legends scholarships.

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Six Pieces of Advice for Running a Tournament

So, you want to run a tournament, do you? There’s more to it than you’d think; it’s not simply a matter of getting a few folks together, setting up some brackets, and handing out a shiny trophy at the end. Aside from all the stuff you’d ordinarily have to deal with while running an event, there are certain logistics to consider. Ignore them, and your awesome tournament is bound to be a bust. Keep Registration Reasonable Where tournaments are concerned, registration tends to be a bit of a tough topic; how much you charge depends both on what you’re offering […]

How Gamification Can Help You Market Your Event

If you’re working in the events industry, there’s a good chance you have, on at least one occasion, heard someone use a word like “gamification” or a phrase like “game theory” to refer to a particular marketing strategy. It seems to be the next big buzzword in marketing; like any buzzword, there’s more to it than meets the eye. It’s also an invaluable strategy for marketing your brand, if you understand how to utilize it. So… what exactly is gamification? Before we go any further, I’d like to clear up an incredibly common misnomer: game theory and gamification are not […]