Ten Tips To Figure Out Who To Market To

Ten Tips To Figure Out Who To Market To: Avoid marketing disasters by discovering and reaching your ideal consumers through these 10 tips.

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.

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Five Marketing Tips for An Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. To ensure maximum reach and attendance, you must create a comprehensive and effective marketing plan using these marketing tips for an event.

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How to Create an Event Page that Increases Conversions

So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect,m here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information […]

Sweatworking: The Ultimate Guide to Combining Event Networking and Fitness

Boost connections and fitness with sweatworking: the ultimate fusion of networking and exercise. Uncover the secrets to successful events!

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Networking: Are You Doing it Right?

Networking Made Easy: Boost Your Personal Brand with Essential Tips, Digital Ice Breakers, and ‘Sweatworking’ Sessions. Networking constitutes a key, non-negotiable element when it comes to constructing and fortifying an impactful and recognizable personal brand. . The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time. This week we are […]

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is […]

Boosting Social Media at Events

Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of […]

The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

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Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on? Don’t miss out on our featured posts below. The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet? […]

Create an Incredible Corporate Culture with Creativity

Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business. Makes sense, right? As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work.  Here’s the thing, though…positivity? It’s […]

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc […]

Top 5 Ways To Monetize An Email List

As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list? There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand. Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as […]

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to […]

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience. […]

Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals.  “Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.” As I noted […]

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them. “With the current marketing landscape, it is critical to invest the necessary time and resources for building and […]

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking. While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand. By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more. Three Keys to Success At first glance, LinkedIn may appear scary. […]

The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website. “Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective […]

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique […]

Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these […]