The Do’s And Dont’s Of Running A Secret Event

I did a piece awhile back that made reference to a party hosted by Bud Light in Crested Butte, Colorado. It was a secret event for 1,000 lucky fans of the brand; the culmination of one of Bud Light’s most successful marketing campaigns ever. It also made residents of Crested Butte very, very angry. “Most residents in the town itself didn’t know [about the event],” notes adweek. “After word leaked out, many of them were exceedingly perturbed.” The end result of that perturbation was that Bud Light ended up having to pay double what they’d originally agreed upon with the town, […]

Everything You Need To Know About Getting Your Events Going On Facebook

Whether you’re running a trade show or a corporate fundraiser, Facebook is going to play into your events in some fashion. That’s simply the reality of the world we live in. As the largest social network in the world, Facebook gives brands an unprecedented level of access to their audience. This is especially true if those brands are working in event management. “In the event industry, people have always been social by nature,” writes Cvent’s Eric Eden. “It’s an innate part of what we do.” What that means, continues Eden, is that event management professionals can no longer afford to […]

The Event Manager’s Guide To Search Engine Marketing

What exactly does search engine marketing have to do with event planning?

Alright, so this is probably something of a strange topic for an event management blog. A lot of you are probably confused as to why I’m writing on it, but the answer is actually “more than you’d think.”

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The Ten Most Catastrophic Event Management And Marketing Fails Of 2014

2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one […]

Twenty Components Every Event Management Website Needs

Most event management professionals understand the importance of having a website – or at least some sort of online presence.  While it’s certainly possible to get by without a website, it’s not the wisest choice in today’s competitive marketplace. Yet, not all websites are created equal. There are certain elements, components that make up a site, which make one website more successful than another; attracting traffic, retaining visitors, and bringing people back to look again. If you really want to see a return on the effort you put into your site, here are twenty components every event management website should […]

Boost Event Signups: Strategies to Attract More Attendees

If you’re struggling to attract attendees for your event, you’re not alone. Many event planners face the challenge of low signups despite their best efforts. The key is to alter your approach, address the gaps, and implement strategies that drive engagement and conversions. Here’s how to turn things around and get your signups rolling in.

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Five Effective Strategies to Minimize Event No-Shows

Event planners know that one of the biggest challenges they face is dealing with no-shows. Whether it’s a small gathering or a large-scale conference, no-shows can lead to wasted resources, unnecessary costs, and a less vibrant atmosphere. To minimize event no-shows, consider implementing these five effective strategies. 1. Ensure Your Event Resonates with Your Audience To minimize event no-shows, it’s crucial to create an event that your target audience finds genuinely interesting and valuable. The more your event resonates with your audience, the less likely they are to skip it. Clearly communicate the event’s objectives and highlight the unique benefits […]