How to Engage Customers Through Social Media By Making Them the Star of Your Story

Still trying to figure out how to engage customers through social media? User-generated content in the hospitality industry is the future (and present).

You keep up with a lot running a hospitality business like a hotel, restaurant, bar, or brewery. Did you order the food for the weekend? Check. Did you get back to that customer about reservations? Check. Have a chat with Lauren to adjust scheduling for the special events coming up? Check.

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Craft Brewery Marketing 101: How to Make Social Media Your #1 Source of Sales

Show off your personality and build a community of local beer-lovers with a brewery marketing strategy that takes advantage of social media’s power.

The craft brewing industry is crushing it right now. It contributes over $67.8 billion to the U.S. economy, and there were 6,655 active breweries in the country as of June 30, 2018.

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25 of the Best Bar Promotion Ideas That Use Social Media to Attract Customers

Leverage the power of social media both inside and outside your establishment with these bar promotion ideas

When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!

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Improving Fan Experience at Sporting Events: The Kick-Off Guide

Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy

Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.

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Creating a Hashtag for Your Business in 5 Steps

The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate […]