Swag can be useful, and actually worth it to handout—here’s how…
It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.
Collecting data from your festival doesn’t need to be a challenge and with a little planning, it can actually be easy, and give you insights you never thought possible.
As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.
Here are three of the best ways to collect data at a festival:
Have you ever wanted to just step back and get away from it all? Take a break from the hustle and bustle of the city around you to relax on a remote beach, or explore the woods? You’re definitely not alone in that. Today, we live in a hyperconnected electronic and digital world. On a daily basis, we’re bombarded with information from both our professional and personal lives – who can blame us for feeling a bit overwhelmed? Who can blame us for looking to escape the noise for a while? It’s precisely that desire that makes retreat-styled events such […]
Planning an event abroad can be a great idea, but here is something you need to remember: it brings forth a variety of unique challenges. If you are in charge of pulling off an event outside of the United States, there are going to be many additional challenges that rear their ugly head that you probably aren’t used to, or even worse: not ready for. Learn the Language You don’t need to be 100 percent proficient in the language, but it definitely makes sense to become familiar with common words and phrases. Not only will this help once you touch […]
The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows. Below are five simple yet effective marketing tips for your next event: 1. It Starts with the Event Website It doesn’t matter if you have a separate […]