Blog » Event Promotion Ideas

This section of our blog is where we put posts related to promoting events! Tips, tricks, industry standards… basically anything you can think of that might help you promote your event.

Sales Kickoff Ideas to Get Employees Engaged

Most sales kickoffs follow the same pattern. Leadership presents the new numbers, product teams walk through updates, and enablement runs a few sessions on the latest playbook. Reps sit, watch, and clap when they are supposed to. By lunch on the first day, half the room is checking email under the table.

It does not have to go that way. The best sales kickoff ideas give your team clear, low-pressure ways to join in, share what they know, and feel like part of the plan instead of an audience watching it happen. This article covers why so many SKOs feel flat, what real engagement looks like, and specific activities you can use before, during, and after the meeting.

LinkedIn Event Marketing Strategy for 2026 (Creator-Led Events)

Most people promote events on LinkedIn the wrong way. They post a graphic with the date, time, and a registration link, then wait for sign-ups that never come. The post sits there with two likes and zero comments, and they assume LinkedIn just doesn’t work for events.

The problem isn’t LinkedIn. It’s the approach. LinkedIn doesn’t reward flyers. It rewards people who say something worth talking about. The accounts filling rooms in 2026 aren’t running ads or posting digital posters. They’re sharing opinions, telling stories, and starting conversations that pull people toward the event naturally.

This article walks you through a LinkedIn event marketing strategy built for how the platform actually works right now. You’ll get a posting structure, a way to write posts people respond to, a comment plan, and a simple two-week launch schedule you can copy.

Getting Event Attendees to Post Without Social Media

You set up a beautiful screen for your social wall. The hashtag for your event has been created. You told everyone about it during the opening remarks. And then… nothing. The screen sits there, showing the same three posts from your own team members while hundreds of attendees scroll through their phones, completely unaware they could be part of the experience.

This happens more often than most event planners want to admit. The technology works fine. The problem is that participation requires too many steps, too much public exposure, and too much effort for most people to bother. It’s why more planners are looking for social walls that let attendees submit content directly—through a QR code, a web form, or both—without needing a social media account at all.

Using Live Engagement Tools to Increase Audience Participation at Virtual Events

Virtual events face a common challenge: keeping audiences actively engaged rather than passively watching. When attendees participate actively, they connect with both the content and each other, transforming standard online presentations into memorable experiences.

Live engagement tools bridge this gap by enabling real-time interaction between presenters and participants. These digital solutions create the two-way communication that makes virtual events feel more connected and engaging.

5 Event Photo Sharing Strategies for Maximum Engagement

Event photo sharing plays a crucial role in maximizing engagement and effectively immortalizing the energy and emotion of an event. Not only does sharing photos encourage other attendee’s to participate, but it also significantly expands an event’s reach and visibility when those photos are shared on social media. Companies like Everwall have revolutionized this space by providing social media walls that display shared photos in real-time.

How to Get Sponsors for an Event in 3 Easy Steps

Learn how to get sponsors for an event to drive revenue, promote your event, and get more attendees. Find the right sponsors and know what to offer them.

Hosting an event isn’t cheap. Even if it’s a small, intimate conference or seminar, you still need to hire a venue, pay for speakers, and make sure you have food and drink for your attendees.

This can all add up, which can put extra pressure on your plate if you don’t have a huge budget. Luckily, there’s a way you can cover those costs and generate a bit of extra advertising while you’re at it.

7 More Engaging Restaurant Promotion Ideas Beyond Trivia Night

Trivia might be one of the most popular restaurant promotion ideas, but it’s not the only one.

Trivia is big. There’s no arguing the fact. It’s a popular way to bring people into your restaurant, and it’s a relatively easy event to host, especially if you hire someone for it. But trivia isn’t right for every restaurant. Maybe you don’t have space. Perhaps that’s not where your audience is. Or it might not be your preferred aesthetic.

5 Creative Ways to Promote an Event with a Twitter Wall

There are more than a few creative ways to promote an event. Some of them are way more effective than others.

Can we be honest for a minute? Did you ever go to a game and when you got back to your car, there’s a flyer under your windshield wiper? Do you give it more than a passing glance? Do you get irritated?

The Do’s & Don’ts of Social Media Event Promotion for Corporate Fundraisers

Take the mystery out of social media event promotion and make your next fundraiser a memorable experience for everyone

If you don’t have a lot of experience with planning and hosting fundraisers, it can be intimidating to know where to begin. You want to know what to do, and most importantly, how to promote your event, so people come out and enjoy themselves. Like many new experiences, though, a little organization and a few deep breaths will take you far.

How to Improve Fan Engagement at Sporting Events with Hashtags

Want to boost fan engagement at sporting events? Look no further than your favorite hashtag.

You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.

10 Easy, Cheap and Successful Fundraising Ideas for Nonprofits

The most successful fundraising ideas for nonprofits aren’t always the most obvious.

Some of the most rewarding places to work are in the nonprofit industry. That, of course, covers a lot of ground, since any given nonprofit could focus on anything from environmental concerns, to healthcare, to public schools, or pet adoptions. One thing every nonprofit has in common, however, is fundraising.

10 of the Best Trade Show Booth Ideas Ever

Are these some of the best trade show booth ideas? The results speak for themselves.

Since the earliest days of human culture, trade shows have been part of our lives. They’ve come a long way from the days of carrying your wares around on the back of an ox cart, though. Today almost every major industry hosts regional, national, and even international trade shows. Some of the larger events can draw tens of thousands of attendees. If your company is participating in a trade show, that’s a lot of potential customers in a concentrated space and time. That also means you have a lot of competition.

22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

10 Low-Cost Social Media Ideas for Nonprofits That Deliver High Value

Social media ideas for nonprofits work best and deliver the highest ROI when they leverage hashtags, video and the most popular social platforms.

As a non-profit, your goal is to raise as much money and find as many new donors as possible, while rewarding your current donors. Social networks like Facebook have indeed made it easier to reach the masses—75% of male internet users are on Facebook as well as 83% of female internet users, according to Pew Research Center. The social media ideas for nonprofits below offer plans for attracting, engaging, and satisfying donors in-person and online.

6 Tips For Providing Branded Event Swag

Swag can be useful, and actually worth it to handout—here’s how…

It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.

What Data to Collect at a Festival

Harnessing festival data effectively can simplify a seemingly challenging task, and with a strategic plan in place, it can provide invaluable insights to enhance your festival planning and execution.

As a festival organizer, it’s critical to understand that the data gathered today forms the foundation for informed decisions tomorrow. Thus, it becomes imperative to master the techniques of collecting festival data. By implementing the right strategies, you’ll end up with a plethora of valuable data to sift through once your event concludes.

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn […]

How Can Reddit Help You As An Event Planner?

If you aren’t yet on Reddit, maybe you should be. Although Reddit’s community is somewhat small compared to Facebook or Twitter, it’s nevertheless a teeming hub of Internet culture. Reddit doesn’t call itself “the front page of the Internet” without reason; some of the most popular viral content on the web either originated on Reddit or was promoted through the social media site. Used properly, it can be the perfect platform for event promotion.

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