Anything and everything related to Event Marketing.
When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.
Fundraisers are the lifeblood of most nonprofit organizations. That’s no secret. What is sometimes a secret, however, are the paths to successful funding. You’ve witnessed some nonprofits raise barrels of money with ease. You’ve seen organizations that do excellent work fall flat because they can’t figure out how to raise enough money to cover expenses.
It only takes a few seconds to score a goal, to catch that runner trying to steal a base, or for a gymnast to land that perfect 10. Your fans don’t want to miss any of that high-drama action. More than that, though, they don’t want to miss the chance to celebrate with other fans. That’s why a live Twitter feed display is so valuable.
College and university staff might know more about change than people at any other institutions. Every year you see a new cohort enter the community, while another group moves on. You watch as graduate students go on to focus on their careers, or move on to other universities. You’ve seen student records go from papers jammed into overstuffed filing cabinets to tidy digital files.
I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.
