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How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking. While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand. By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more. Three Keys to Success At first glance, LinkedIn may appear scary. […]

The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website. “Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective […]

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique […]

Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these […]

Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries? You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across. A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe. Then there are the […]