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Anything and everything related to Event Marketing.

Ten Tips To Figure Out Who To Market To

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target. These marketing efforts might all be great on their own – witty, funny, or intriguing enough to be a success. The only problem is that they’re targeted at entirely the wrong audience. Somewhere along the line, the […]

Five Marketing Tips for Your Next Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows. Below are five simple yet effective marketing tips for your next event: 1. It Starts with the Event Website It doesn’t matter if you have a separate […]

How to Create an Event Page that Increases Conversions

So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect, here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information […]

Ten Tips For Throwing A Great Sweatworking Event

People these days really don’t get enough exercise. One need only examine the statistics for evidence of that. More than two-thirds of American adults are considered overweight, with 35.7% of the adult population classifying as obese. Who has the time to exercise anymore, though? We’re all so busy with our jobs and our families that physical fitness sort of just…falls by the wayside. It probably doesn’t help that physically-passive entertainment’s grown so prevalent of late, either – most people would rather sit down and watch Daredevil work out on Netflix than actually hit the gym themselves. Thing is, exercise is […]

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is […]