Blog » Event Tips

We offer a lot of little tips and tricks for events—like doing social media for events, planning events, knowing event industry terms, and more. And this little corner of our blog is where you’ll find all of those event tips. Good luck!

How to Run a Social Wall at Your Company Holiday Party

Picture the moment right after a team toast, when everyone is laughing and a few people pull out their phones to snap a picture. At most company parties, those photos vanish into camera rolls and nobody sees them again. A holiday party social wall catches those pictures, those shout-outs, and those short messages, then puts them up on a big screen for the whole room to enjoy while the party is still going.

That is the whole idea. The wall takes the fun people are already having and shows it back to them in real time. It gives guests something to look at between the food, the drinks, and the dancing, and it keeps the energy going without anyone needing to run a game or grab a microphone.

How Nonprofits Can Get a Social Wall Paid For by a Sponsor

Spring gala season brings a familiar tension. Your committee wants the event to feel current and lively, but every new idea runs into the same wall: the budget. Someone suggests a big screen showing guest photos and messages in real time, and before the sentence is finished, the treasurer is already shaking their head. It looks like one more cost on a night that already has too many.

But a social wall does not have to be a line item you fight for. With the right setup, it becomes something a local business pays for, your nonprofit marks up, and your event keeps the difference. The screen shows up at your gala, your donors enjoy it, and your organization walks away with extra money instead of a new expense. This is a model built to survive a budget meeting, and it starts with how you frame the wall before anyone talks price.

A Social Wall Checklist for Your Next User Conference

A social wall looks simple when it is running well. Posts scroll across a big screen, people point and smile when they see their own photo, and sponsors get their logo in front of a full room. What you do not see is the planning that made all of that happen without a single hiccup.

Most of the problems people have with a social wall are not surprises. They are things that were never written down, never assigned to anyone, and never tested before the doors opened. A wall that works on event day was checklisted about two weeks earlier, when there was still time to fix the wifi, load the sponsor graphics, and tell your team who is watching the screen and when.

How to Plan a Spring Gala Your Guests Will Post About

You spent months on gala planning. The flowers arrived on time, the band is warming up, and the centerpieces catch the light just right. The room looks exactly like the picture in your head. Then you glance around during dinner and notice something missing. Nobody is holding up a phone. Nobody is sharing anything. The most beautiful event your nonprofit has ever hosted is happening entirely inside four walls, and tomorrow almost no one outside the room will know it took place.

This happens at galas more than people admit. A gorgeous event does not automatically become a shared one. Guests post when you give them a reason to, and when you make it easy. The good news is that you can plan those reasons into the night the same way you plan the menu or the seating chart. Below are fundraising gala ideas built around real moments people want to capture, along with a few ways to keep the energy going long after the last guest leaves.

The Event Technology Worth Budgeting For in 2027

Every fall, event teams sit down to plan the next year’s spending. The venue gets a line. Catering gets a line. Audio and video get a line, no questions asked. Then someone brings up engagement, the polls, the social wall, the mobile agenda, and suddenly it’s treated like an extra you add only if there’s money left over.

That order is backwards. The parts attendees actually touch during your event are the parts that decide whether they stay in their seats or scroll through email. If you’re building an event technology budget for 2027, this is the piece that deserves a permanent spot, not a maybe. Below, you’ll find where event money really goes, why engagement earns a standing line, how to stop paying five vendors for things one platform can do, and a worksheet you can copy straight into your plan.

Accessible Social Wall Guide for Event Planners

You picked a spot near the main stage. The screen is big, the posts are rolling in, and people are stopping to look. Then someone in the front row squints, leans toward a friend, and asks, “What does that say?” That small moment tells you something important. An accessible social wall helps people in the room read the posts, see the content, and follow along.

For universities and associations, this goes past being a nice touch. Many of these groups have accessibility rules built right into how they buy things. If a vendor can’t answer questions about accessibility, that vendor gets crossed off the list. This article walks through what an accessible social wall looks like, how the WCAG guidelines apply to a live display, and the questions you should be asking before you sign anything. None of this is legal advice, but it will help you have smarter conversations with your team and your vendors.

Medical Meeting Social Wall Moderation and Compliance

If you run an annual congress, your medical meeting social wall should be the least of your worries at 6 a.m. Your real fear might be a slide from a late-breaking session reaching a public feed before the study’s publication, or a public teardown of how a clinical trial was ran. A social wall can feel like one more place where that could go wrong. However, with the right controls, it becomes the opposite. It becomes the single display where you decide exactly what thousands of physicians, industry guests, and reporters see.

This article walks through the two main risks that actually matter at a medical conference. It explains how moderation gives you control over both and includes policy language you can adapt for your attendee guidelines. Compliance comes first here. Attendee participation is worth having, but at a medical meeting it is the second priority when you need to control the message.

What Association Sponsors Will Pay for a Social Wall

Pricing season is stressful. You are staring at a blank line in your sponsorship prospectus, and someone on your committee wants to know what to charge for the social wall. Guess too high and it sits unsold. Guess too low and you leave money on the table for a whole year. The good news is that you do not have to guess at all. Real associations publish their sponsorship rates in public prospectuses every year, and once you see what they charge, setting your own social media wall sponsorship price becomes a lot easier.

This article walks through the published benchmarks, how to price the wall based on your own event, what belongs in each package, and why the margins are better than most people expect.

2027 Event Trends to Plan For

If you are building your budget for next year right now, deciding which 2027 event trends to plan for means making a bet. You are guessing which parts of your event will pay off and which parts will sit unused. The events that do well in 2027 will not be the ones with the biggest screens or the flashiest opening video. They will be the ones that planned exactly how attendees take part, step by step, the same way you plan catering or seating.

On one side are events that design participation on purpose, on the other are events that put people in a room and hope something happens. The 2027 event trends below all point in that same direction, and each one comes with a key takeaway on what it means for you and a link to read more about it, if you’d like. If you read our event trends article in 2025, think of this as the next chapter, with more focus on getting people involved.

SKO Themes for 2027: Getting Your Sales Team AI Ready

Sales teams are already using artificial intelligence every single day, whether or not their company has an official plan for it. Reps use it to write emails, research prospects, prep for calls, and clean up notes after a meeting. So when you sit down in Q4 2026 to plan your next sales kickoff, the biggest question is not whether AI belongs in your program. It already does. The real question is how you help your team use it well without losing the trust and judgment that close deals.

That is what makes AI readiness one of the smartest directions for SKO themes in 2027. It feels current, it speaks to what reps are actually doing, and it gives your leadership a reason to bring everyone into the same conversation. Below, we will walk through why this theme works, why people still matter more than software, specific theme names you can use, and how to build a full day around the idea.

Sales Kickoff Ideas to Get Employees Engaged

Most sales kickoffs follow the same pattern. Leadership presents the new numbers, product teams walk through updates, and enablement runs a few sessions on the latest playbook. Reps sit, watch, and clap when they are supposed to. By lunch on the first day, half the room is checking email under the table.

It does not have to go that way. The best sales kickoff ideas give your team clear, low-pressure ways to join in, share what they know, and feel like part of the plan instead of an audience watching it happen. This article covers why so many SKOs feel flat, what real engagement looks like, and specific activities you can use before, during, and after the meeting.

AI Personalization in Event Marketing

Imagine signing up for a conference. Before you even arrive, an email greets you by name, suggests three sessions based on your job title, and reminds you about a networking lunch you might like. That feels helpful. Now imagine that same email mentions the coffee shop you visited that morning, references a private message you sent a colleague, and predicts who you’ll want to avoid at the after-party. Suddenly it feels like someone has been watching you.

That gap between helpful and unsettling is the whole challenge with AI personalization in event marketing. The tools have gotten very good at predicting what people want. The hard part is knowing when to use that power and when to hold back. This article walks through how event planners can use AI to make experiences better while keeping the trust of the people who show up.

Trade Show Engagement Ideas to Boost Booth Traffic

Trade shows are strange environments. Thousands of people walk past your booth every hour, but most of them barely glance your way. They’re juggling conversations, scanning for specific vendors, checking their phones, and trying to remember where they parked. Their attention is fragmented by design.

This creates a problem that many exhibitors misunderstand. They focus on getting more foot traffic when the real challenge is converting passing glances into interactions. A busy expo floor can feel productive, but if attendees aren’t stopping, talking, or participating, those numbers don’t translate into leads or sales.

Getting Event Attendees to Post Without Social Media

You set up a beautiful screen for your social wall. The hashtag for your event has been created. You told everyone about it during the opening remarks. And then… nothing. The screen sits there, showing the same three posts from your own team members while hundreds of attendees scroll through their phones, completely unaware they could be part of the experience.

This happens more often than most event planners want to admit. The technology works fine. The problem is that participation requires too many steps, too much public exposure, and too much effort for most people to bother. It’s why more planners are looking for social walls that let attendees submit content directly—through a QR code, a web form, or both—without needing a social media account at all.

Social Wall Content Ideas That Get People to Participate

You set up the screens. You created the hashtag. Then, you even tested everything the night before. But when the event started, your social wall sat there showing the same three posts for hours. Sound familiar? Empty social walls are one of the most common problems event planners face, and they rarely have anything to do with technical issues. The real culprit is almost always the same: you gave attendees a place to post, but you never gave them a reason to. A social wall does not create engagement just by existing. It needs to be highly visible and have […]

Why You Should Treat Engagement as a Revenue Metric

For years, event professionals have tracked engagement through likes, impressions, and follower counts. These numbers look good in reports, but they rarely connect to business outcomes. A post with 10,000 impressions tells you almost nothing about whether attendees found value in your event or whether they plan to return next year.

This is the problem with vanity metrics. They measure visibility without measuring impact. An attendee might scroll past your event hashtag dozens of times without ever feeling connected to your brand or community. Meanwhile, another attendee who posts one thoughtful comment and stays an extra hour at your event looking at exhibitor’s booth’s represents real business value that traditional metrics completely miss.

The gap between what we measure and what actually matters has kept engagement in the “nice to have” category for too long.

The Complete Guide to Conference Engagement Tools (2026 Edition)

Planning a conference that attendees actually remember feels harder every year. People expect more than just speakers and slides. They want experiences worth talking about, connections that matter, and reasons to put down their phones instead of scrolling through them.

The good news is that conference engagement tools have caught up with these expectations. The challenge is knowing which ones actually work and how to use them without overwhelming your team or blowing your budget. This guide breaks down the categories that matter, what to look for in each, and how to make smart decisions that improve your event without adding unnecessary complexity.

How To Use Social Media Hubs for Product Launches

One powerful way to make a big splash is by using social media hubs for product launches. They bring all your social content into one place, making it easy for people to see what’s happening and join in the fun.

Maximizing ROI: How to Increase Engagement at Your Next National Sales Meeting

Increase engagement at your National Sales Meeting for maximum ROI and sales success with proven strategies. National Sales Meetings, often abbreviated as NSMs, are pivotal events in any organization’s calendar. They represent a unique opportunity to bring together the sales team from across the nation, to align goals, share strategies, and foster a sense of camaraderie. Similarly, Sales Kick-Off Meetings or SKO meetings, are crucial events typically held at the start of a financial or sales year. They are designed to motivate the sales team, set the tone for the year ahead, and provide necessary training and updates. These meetings […]

12 Interactive Event Ideas to Boost Attendee Engagement

Transform your event with these 12 interactive ideas, ensuring maximum attendee engagement and a memorable experience.

When you’ve spent a lot of time meticulously planning your event, the last thing you want is for attendees to forget about it the moment they step out the door. “Not very memorable” isn’t a phrase you want to see slapped over your post-event reviews.

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