When Social Media Marketing for Restaurants Goes Wrong And How to Make It Right Quickly

Ouch! When it comes to social media marketing for restaurants, an angry Tweet can be your defeat. Don’t hit “Reply” yet! Social media marketing for restaurants isn’t just the pictures you plan to send out; it’s also the spontaneous replies and comments you make. Everything you do online impacts the perception people have of your place. And for one restaurant, one night on Twitter may have cost them dearly. Back in 2013, a small eatery in Beverly Hills had booked a full Saturday evening of reservations. So much so, that walk-in diners were turned away. Only, many of those reservations…

5 Inspiring Sports Social Media Campaign Examples You Can Learn From

Explore some of these social media campaign examples so you can stop guessing and start getting real results

Every successful social media campaign has a strategy. That strategy may be more or less developed. It could be detailed down to the minutiae, or it might be free form. What they have in common, however, is that they speak to a specific audience.

How to Use an Event Photo Wall to Increase Attendee Participation

An event photo wall is the missing puzzle piece to astounding success at your next event.

What does it mean to have a successful event? That’s a broad question, of course. For a non-profit, it could be a fundraiser that brings in substantial donations. For a college sports team, it might be selling out sections of the stadium in advance. For vendors at a conference, it could be as simple as filling an email list or as big as laying the groundwork for a record-breaking sale.

Restaurant Promotion Ideas That Get People to Tweet About You

Twitter and restaurant promotion ideas go together like salt and pepper – as long as you season correctly

You want social media buzz for your restaurant. There are right ways and wrong ways to build that buzz. The especially egregious ones pop up now and then; you’ve undoubtedly seen them on Twitter, or maybe even your favorite news channel. Following in the paths of the condescending waitstaff or the rude business manager are *not* ideal ways to create PR for your restaurant.

7 More Engaging Restaurant Promotion Ideas Beyond Trivia Night

Trivia might be one of the most popular restaurant promotion ideas, but it’s not the only one.

Trivia is big. There’s no arguing the fact. It’s a popular way to bring people into your restaurant, and it’s a relatively easy event to host, especially if you hire someone for it. But trivia isn’t right for every restaurant. Maybe you don’t have space. Perhaps that’s not where your audience is. Or it might not be your preferred aesthetic.

10 Best Marketing Tools for Non-Profits That Increase Donations

Which marketing tools for non-profits will actually help you raise money? Here are some we think you’ll love.

There are plenty of marketing tools for non-profits available. Figuring out which ones will work for you? That’s another story. There’s a delicate balance of effectiveness, cost, user-friendliness, and access that’s a significant part of the equation.

5 Creative Ways to Promote an Event with a Twitter Wall

There are more than a few creative ways to promote an event. Some of them are way more effective than others.

Can we be honest for a minute? Did you ever go to a game and when you got back to your car, there’s a flyer under your windshield wiper? Do you give it more than a passing glance? Do you get irritated?

The Do’s & Don’ts of Social Media Event Promotion for Corporate Fundraisers

Take the mystery out of social media event promotion and make your next fundraiser a memorable experience for everyone

If you don’t have a lot of experience with planning and hosting fundraisers, it can be intimidating to know where to begin. You want to know what to do, and most importantly, how to promote your event, so people come out and enjoy themselves. Like many new experiences, though, a little organization and a few deep breaths will take you far.

7 Ways to Make Higher Education Event Marketing Easier with Social Walls

Does your marketing need some extra credit? For higher education, event marketing has to be a straight-A student

Any high school senior can tell you that higher education event marketing can make or break their interest in a school. Your audience is making a life-changing decision, and it’s your job to help them fully understand what you offer and what they can expect. It’s classic marketing. Lay out the benefits, then listen and respond to the needs of your customer.

7 Creative Ways to Promote an Event with Hashtag Campaigns

Finding creative ways to promote an event is easier than it seems. It just takes a little umph.

When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.

The Best Charity Marketing Campaigns for Your Fundraisers Should All Have This One Thing in Common

Are you missing the one thing that the best charity marketing campaigns all have? You might be.

Fundraisers are the lifeblood of most nonprofit organizations. That’s no secret. What is sometimes a secret, however, are the paths to successful funding. You’ve witnessed some nonprofits raise barrels of money with ease. You’ve seen organizations that do excellent work fall flat because they can’t figure out how to raise enough money to cover expenses.

How to Use a Live Twitter Feed Display to Create Fan Frenzy

Use a live Twitter feed display so your fans can keep up with all the action at your next game

It only takes a few seconds to score a goal, to catch that runner trying to steal a base, or for a gymnast to land that perfect 10. Your fans don’t want to miss any of that high-drama action. More than that, though, they don’t want to miss the chance to celebrate with other fans. That’s why a live Twitter feed display is so valuable.

3 Unique Non-Profit Marketing Campaign Ideas for Universities

When is the last time your university updated its non-profit marketing campaigns?

College and university staff might know more about change than people at any other institutions. Every year you see a new cohort enter the community, while another group moves on. You watch as graduate students go on to focus on their careers, or move on to other universities. You’ve seen student records go from papers jammed into overstuffed filing cabinets to tidy digital files.

10 of the Best Tips to Get Twitter Followers at Trade Shows

Don’t miss out on these tips to get Twitter followers before you head to your next trade show.

There isn’t much that matches the excitement of a trade show. It’s a chance to immerse yourself in your chosen industry. Everyone can share your joys, your frustrations, your story about that customer who surprised you with an invitation to their wedding.

How to Boost Fan Loyalty with Consumer Generated Marketing

Consumer-generated marketing is your ticket to better fan engagement.

I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.

The Social Media Charity Toolbox: 10 Tools to Attract Donors and Increase Engagement Online

To do the job right, you need the right tools. What’s in your social media charity toolbox?

You are undoubtedly familiar with the ice bucket challenge, even though it’s been a few years since celebrities like Dwayne “The Rock” Johnson and Katy Perry dumped buckets of ice water on their heads. This viral sensation wasn’t limited to stars, though. Before long, the campaign had videos of wedding parties to video artists to kids taking on the challenge.

The 5 Best Culture Building Activities for Teams To Increase Employee Retention

Culture building activities for teams don’t have to be complicated or time-consuming to work some magic in your office.

Employee retention is a big deal. Most companies know this, at least superficially. Employee satisfaction surveys, appreciation days, and 35 million Google results for employee satisfaction and engagement consulting are a testament to the importance of this elusive creature.

5 Tasks Your Corporate Event Checklist Must Include to Be Fun

Does your corporate event checklist elicit yawns? Here’s what you can do about it.

Planning for a corporate event can start months, even years before the event date – especially for large events. You have to work out a budget, research cities, and event spaces, transportation, speakers, negotiate contracts, and market your event. And that’s just a start. You probably use a thorough corporate event checklist to keep track of everything.

How to Attract Foodies With Restaurant Social Media Campaigns On Instagram

Is your restaurant social media campaign bringing in customers? Or could it use a little hot sauce?

It’s Saturday morning. You have a full night of reservations, including a private party. You check messages and find out your biggest customer needs to move their catering order up and would like it today. Your produce delivery is running late because their truck broke down, and the credit card processor is on the fritz. How do you and your team handle this?

How to Improve Fan Engagement at Sporting Events with Hashtags

Want to boost fan engagement at sporting events? Look no further than your favorite hashtag.

You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.

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