It only takes a few seconds to score a goal, to catch that runner trying to steal a base, or for a gymnast to land that perfect 10. Your fans don’t want to miss any of that high-drama action. More than that, though, they don’t want to miss the chance to celebrate with other fans. That’s why a live Twitter feed display is so valuable.
College and university staff might know more about change than people at any other institutions. Every year you see a new cohort enter the community, while another group moves on. You watch as graduate students go on to focus on their careers, or move on to other universities. You’ve seen student records go from papers jammed into overstuffed filing cabinets to tidy digital files.
There isn’t much that matches the excitement of a trade show. It’s a chance to immerse yourself in your chosen industry. Everyone can share your joys, your frustrations, your story about that customer who surprised you with an invitation to their wedding.
I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.
You are undoubtedly familiar with the ice bucket challenge, even though it’s been a few years since celebrities like Dwayne “The Rock” Johnson and Katy Perry dumped buckets of ice water on their heads. This viral sensation wasn’t limited to stars, though. Before long, the campaign had videos of wedding parties to video artists to kids taking on the challenge.
Employee retention is a big deal. Most companies know this, at least superficially. Employee satisfaction surveys, appreciation days, and 35 million Google results for employee satisfaction and engagement consulting are a testament to the importance of this elusive creature.
Planning for a corporate event can start months, even years before the event date – especially for large events. You have to work out a budget, research cities, and event spaces, transportation, speakers, negotiate contracts, and market your event. And that’s just a start. You probably use a thorough corporate event checklist to keep track of everything.
It’s Saturday morning. You have a full night of reservations, including a private party. You check messages and find out your biggest customer needs to move their catering order up and would like it today. Your produce delivery is running late because their truck broke down, and the credit card processor is on the fritz. How do you and your team handle this?
You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.
Some of the most rewarding places to work are in the nonprofit industry. That, of course, covers a lot of ground, since any given nonprofit could focus on anything from environmental concerns, to healthcare, to public schools, or pet adoptions. One thing every nonprofit has in common, however, is fundraising.
Corporate team building ideas aren’t hard to find. Look up “team building” on Google, and you get around 53 million results. Even “corporate team building” gets you 1.7 million results. You’ll get directed to the web pages of hotels, resorts, restaurants, city tourism departments, and, of course, plenty of companies that specialize in team building. That’s undoubtedly good; with more and more diversity in the workplace, you want options that can appeal to everyone on your team.
Since the earliest days of human culture, trade shows have been part of our lives. They’ve come a long way from the days of carrying your wares around on the back of an ox cart, though. Today almost every major industry hosts regional, national, and even international trade shows. Some of the larger events can draw tens of thousands of attendees. If your company is participating in a trade show, that’s a lot of potential customers in a concentrated space and time. That also means you have a lot of competition.
Looking for an inexpensive and effective way to promote your hotel? Having a hotel social media strategy works wonders—when you do it right.
Hotels have two kinds of guests: new guests and returning guests. As a business that relies on a steady stream of bookings, your marketing strategy has to reach both of them. That’s good news for your hotel. Social media marketing can connect you to your guests with minimal extra effort on your part.
This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.
In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.
Some sports marketing trends are timeless. In the 1870s, tobacco companies used baseball cards to promote brand loyalty and boost sales. Today, those cards are an industry of their own and plenty of big brands partner with star athletes to promote their products.
Instead of tobacco, you have Nike sponsoring basketball star Michael Jordan or the U.S. Women’s Soccer Team’s Alex Morgan. Olympian Mary Lou Retton appeared on the front of the Wheaties cereal box. Nascar driver Danica Patrick starred in commercials for internet hosting company GoDaddy.
In churches across the country, there’s a familiar goal: get more people to attend. It’s not just new members churches are after, either. Many churches have a robust membership list. The challenge is getting those church members involved and active in the church community. That’s where church branding ideas come in.
In one of the final scenes of the Lord of the Rings trilogy, a small army of men march on the menacing Black Gate of Mordor. The imposing gate opens, slowly revealing an army of thousands upon thousands of orcs and trolls. As fear spreads, Aragorn, leader of the men, knows he has to motivate his army.
“A day may come when the courage of Men fails… but it is not this day. An hour of wolves and shattered shields when the age of men comes crashing down, but it is not this day! This day we fight!”
As employee motivation techniques go, it’s unlikely you’ll find yourself facing a horde of orcs and attempting to lead your employees into a battle for the future of humanity. Even so, if you’re hanging onto motivational techniques like trust falls and outdated quotes to engage your employees, you’ll be lucky to get them to come to work on time, much less follow you into battle.
The energy is palpable. There’s a buzz of excitement and expectation. It’s conference week, and your company is hosting one of the most anticipated events in your industry—and you’re in charge of social media. For conferences this big, managing the social media can be a full-time job.
You want people to engage, to value your work, and you want them to share. Your social media presence is the hype!
The hashtag we all know and love has had a few different lives. Before it was the hashtag, it was called a “pound sign.” The # symbol has been used to abbreviate weights, it was added to the telephone keypad to send instructions to the operating system, and it’s a sharp symbol on sheet music.
Social media ideas for nonprofits work best and deliver the highest ROI when they leverage hashtags, video and the most popular social platforms.
As a non-profit, your goal is to raise as much money and find as many new donors as possible, while rewarding your current donors. Social networks like Facebook have indeed made it easier to reach the masses—75% of male internet users are on Facebook as well as 83% of female internet users, according to Pew Research Center. The social media ideas for nonprofits below offer plans for attracting, engaging, and satisfying donors in-person and online.
