Event planners are masters of multitasking. Whether they’re working behind the scenes on a small wedding, moderately-sized fundraising event, or running a tech conference for 200,000 attendees, they also always have their eyes and ears open for new ways to make their events even better.
Corporate events serve a unique purpose beyond ordinary gatherings. They play a vital role in enhancing a company’s overall well-being. These events are designed to foster a sense of unity among colleagues, delight clients, commemorate significant milestones, promote products and services, and express appreciation towards the hardworking employees. In essence, corporate events are the glue that holds different aspects of a company’s success together.
The best events are memorable—in a good way. You want attendees to look back fondly at your event and have such a good time that there’s no question of whether they’ll come back next year. This is where audience engagement comes into play. The more involved attendees are in the day’s activities, the more they will hold your event in high esteem. But creating the right mix of engagement, participation, and excitement is tricky if you don’t have the right tools.
“A lot of players think the game is all about individual performances when it’s really all about a team game.” – Kareem Abdul-Jabbar
What could a basketball player, especially one recognized so much for his personal accomplishments, know about a high-performance workplace?
It’s not a secret that the best restaurants, bars, and hotels offer more than just a decent meal and a place to rest your head. They provide an experience to their guests. That experience may be as simple as providing a quiet, low-key spot for a drink, or it could be the ample large-screen televisions so everyone can watch the big game. It could be the sauna in every guest room, or maybe it’s the ocean view from the dining area.
The history of churches in the United States begins more than 400 years ago. Settlers in Jamestown, Virginia established America’s first Protestant Episcopal parish in 1607. In 1629, Samuel Skelton became the first pastor of Salem, Massachusetts and in 1638, Roger Williams founded the first Baptist church in America, which stands to this day.
Youth groups have long been important to the fabric of church communities, but they’re truly becoming essential for many churches now. Active youth groups can play a critical role in attracting and retaining new young people and families.
Fundraising for a non-profit is an attractive career path for empathetic individuals with a desire to enact real change in the world. It’s not uncommon for these kind-hearted people, though, to encounter some big challenges as they learn how to fundraise for a non-profit.
Charitable giving has increased in current dollars nearly every year since 1977—and there’s a lot of money up for grabs. In 2017, people gave an estimated $410 billion to charitable causes.
When you work in the nonprofit industry, fundraising is your lifeblood. If you want the money to fund your organization’s mission, you have to go get it.
No matter your religion, churches of all shapes and sizes rely on one big factor: attendance. You need people to show up, hear your message, and participate in the congregation.
In the early days of social media, you wouldn’t dream of signing into Myspace or Friendster at work. Those sites were thought of as strictly entertainment, and not appropriate for workday access.
Think about the last time you went to a social gathering or networking event. Was it fun, engaging, and did you feel encouraged to stay and be part of the group? Or did you feel like you were ready to leave as soon as you could gracefully exit? Certainly, you’ve experienced both of these feelings at some point. And that’s precisely what the youth in your church are experiencing at every church event. Ideas around creating a welcoming and exciting environment aren’t just for the secular world. If your church youth group isn’t appealing to the young people, your ministry is at risk of losing the next generation.
Before you post your next “Help Wanted” ad, go look for a job on your favorite networking and social media sites. What do you find? As an example, if you want a career as a human resources manager in Santa Fe, New Mexico, one site seems to think you could also work as an assistant principal at a virtual public school, or as a general manager for a donut shop. Another job listing site doesn’t seem to know the difference between a human resource manager, a recruiter, and an office assistant. Another has over 600 listings, some of which are for a bilingual healthcare insurance agent. Wow! Good luck getting your job posting to stand out.
If you aren’t yet familiar with esports, you will be soon enough. Hopefully, you won’t find out about esports events by watching your competition get all the revenue, either. Esports is a big-budget industry, and it’s growing quickly.
When you look for the right marketing tools for nonprofits, you want something inexpensive, effective, and easy to use. After all, the more of your funds you can funnel toward the work you do, the more effective your organization is.
Ouch! When it comes to social media marketing for restaurants, an angry Tweet can be your defeat. Don’t hit “Reply” yet! Social media marketing for restaurants isn’t just the pictures you plan to send out; it’s also the spontaneous replies and comments you make. Everything you do online impacts the perception people have of your place. And for one restaurant, one night on Twitter may have cost them dearly. Back in 2013, a small eatery in Beverly Hills had booked a full Saturday evening of reservations. So much so, that walk-in diners were turned away. Only, many of those reservations…
Every successful social media campaign has a strategy. That strategy may be more or less developed. It could be detailed down to the minutiae, or it might be free form. What they have in common, however, is that they speak to a specific audience.
What does it mean to have a successful event? That’s a broad question, of course. For a non-profit, it could be a fundraiser that brings in substantial donations. For a college sports team, it might be selling out sections of the stadium in advance. For vendors at a conference, it could be as simple as filling an email list or as big as laying the groundwork for a record-breaking sale.
You want social media buzz for your restaurant. There are right ways and wrong ways to build that buzz. The especially egregious ones pop up now and then; you’ve undoubtedly seen them on Twitter, or maybe even your favorite news channel. Following in the paths of the condescending waitstaff or the rude business manager are *not* ideal ways to create PR for your restaurant.
