Ten Tips To Figure Out Who To Market To
Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target. These marketing efforts might all be great on their own – witty, funny, or intriguing enough to be a success. The only problem is that they’re targeted at entirely the wrong audience. Somewhere along the line, the…
Tips for Planning an Event Abroad
Planning an event abroad can be a great idea, but here is something you need to remember: it brings forth a variety of unique challenges. If you are in charge of pulling off an event outside of the United States, there are going to be many additional challenges that rear their ugly head that you probably aren’t used to, or even worse: not ready for. Learn the Language You don’t need to be 100 percent proficient in the language, but it definitely makes sense to become familiar with common words and phrases. Not only will this help once you touch…
Five Marketing Tips for Your Next Event
The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows. Below are five simple yet effective marketing tips for your next event: 1. It Starts with the Event Website It doesn’t matter if you have a separate…
How to Create an Event Page that Increases Conversions
So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect, here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information…
How Can You Bring Your Icebreakers Into The Digital Era?
Sparking a conversation with a group was difficult enough before the Internet existed. Now, however, we’re living in a society where all of us are bombarded with information on a daily basis, such that any message which doesn’t immediately stand out is lost in all the noise. There’s even a term for it – information overload. Thing is, that very same technology responsible for this overload can also be one of the most effective tools for learning, engagement, and creativity in your arsenal. All you need to do is break the ice. Once you do that – once you get…