Social Media Use in the Workplace: How to Encourage It Productively

As you develop guidelines for social media use in the workplace, don’t forget foster the creativity within your organization.

Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.

How to Use Social Media in Sports Marketing

Hashtags are proving to be one of the most effective ways to use social media in sports marketing, both online and during live events.

Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?

10 Trivia Night Ideas and Tools That Keep Players Coming Back

A few good trivia night ideas can pack your seats and fill your register, all while giving your customers a memorable time

You can find it any night of the week in Boise, Idaho. One company in New York City hosts it at 65 locations. And in Fort Worth, Texas, you’ll have to choose between Harry Potter or Disney. What is it? Trivia night. Ideas for hosting a trivia night are wide open. Choose any night, any theme, add in a prize, and chances are you’ll have an audience.

How to Promote Positive Office Culture with a Social Media Wall

When is the last time you did something to help promote positive office culture in the workplace?

Businesses that promote positive office culture initiatives aren’t just investing in their employee’s well-being. A positive office culture is central to an environment where managers and employees aim to uphold a company’s vision, goals, and core values.

How to Choose Social Media Tools for Events That Attendees Actually Want to Use

Using the right social media tools for events can help your attendees feel included, informed, and most of all, valued.

To host an event, you need the heart of a dragon, the patience of a saint, the endurance of a prize-fighter, and probably more coffee than is normally acceptable. You need a location, seating, tables, presenters, snacks, a good swag bag, and a capable team. And above all, you need an audience. Can you imagine how different the energy of a Ted Talk would be if half of the seats were empty?

The Best Sports Marketing Campaigns of All Time

These professional teams went above and beyond to create some of the best sports marketing campaigns local fans have ever seen

When you’re running social media for a sports team, the competitive spirit can extend to your department. How much can you do with a small budget? What innovative ideas can get fans talking?

Creating that ideal campaign is challenging, even for the most successful teams.

7 Sports Event Marketing Campaigns That Worked

Get inspired to plan your own successful sports event marketing campaign with a look at some hits from the past

Bad news. There is no recipe for a successful sports event marketing campaign. That’s also good news. Why? Because it means the only thing you need to promote your event is some ingenuity.

The best marketing campaigns, whether for a sports team, a product, or service, all have an authenticity to them that people respond to. What that authenticity is will depend on what you’re promoting and who your fans are.

5 Stadium Technology Trends Increasing Fan Engagement

As more and more advances in stadium technology make events more appealing to fans, it’s time for you to get on board and get ahead

Not too long ago, if you wanted to see a sporting event, you had to go in person. Sure, you could listen to a play-by-play on the radio, or adjust the bunny ear antennae on a standard definition television, but the only way to get the full experience was to go to the stadium itself.

10 Sports Fan Engagement Ideas That Will Boost Team Spirit

Thanks to social media, there are countless fan engagement ideas to help boost team spirit.

The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.

7 Creative Restaurant Promotions That Succeeded with Instagram

Creative restaurant promotions come in all shapes and sizes—get inspiration to make your next promo stand out.

Ready or not, Instagram has a significant effect on the restaurant industry. Heavy competition has eateries large and small trying to build strong social presences and launch creative restaurant promotions to attract new customers and reach a wider audience.

How to Create a Twitter Wall for Events and Moderate It

A Twitter wall for events can bring in lively, engaging content-and moderating posts will help make sure things stay that way

Event planners are masters of multitasking. Whether they’re working behind the scenes on a small wedding, moderately-sized fundraising event, or running a tech conference for 200,000 attendees, they also always have their eyes and ears open for new ways to make their events even better.

Corporate Event Ideas for Every Budget and Occasion

Corporate event ideas that captivate: Explore innovative concepts for memorable gatherings, from team-building to employee appreciation.

Corporate events serve a unique purpose beyond ordinary gatherings. They play a vital role in enhancing a company’s overall well-being. These events are designed to foster a sense of unity among colleagues, delight clients, commemorate significant milestones, promote products and services, and express appreciation towards the hardworking employees. In essence, corporate events are the glue that holds different aspects of a company’s success together.

10 Audience Engagement Tools to Level Up Your Events

Discover 10 audience engagement tools to elevate your events. Foster interaction, boost loyalty, and create unforgettable experiences.

The best events are memorable—in a good way. You want attendees to look back fondly at your event and have such a good time that there’s no question of whether they’ll come back next year. This is where audience engagement comes into play. The more involved attendees are in the day’s activities, the more they will hold your event in high esteem. But creating the right mix of engagement, participation, and excitement is tricky if you don’t have the right tools.

How to Inspire a High Performance Workplace with Leaderboards

How to define, create, and sustain a high-performance workplace according to culture

“A lot of players think the game is all about individual performances when it’s really all about a team game.” – Kareem Abdul-Jabbar

What could a basketball player, especially one recognized so much for his personal accomplishments, know about a high-performance workplace?

Customer Retention Techniques For Restaurants, Hotels, and Bars Using Social Media

These social media strategies aren’t just for attracting new customers. They’re proven customer retention techniques, and they’re easier than you think.

It’s not a secret that the best restaurants, bars, and hotels offer more than just a decent meal and a place to rest your head. They provide an experience to their guests. That experience may be as simple as providing a quiet, low-key spot for a drink, or it could be the ample large-screen televisions so everyone can watch the big game. It could be the sauna in every guest room, or maybe it’s the ocean view from the dining area.

15 of the Most Effective Church Growth Strategies for Congregations on a Budget

In an age of plenty, church growth strategies have to be more flexible than ever

The history of churches in the United States begins more than 400 years ago. Settlers in Jamestown, Virginia established America’s first Protestant Episcopal parish in 1607. In 1629, Samuel Skelton became the first pastor of Salem, Massachusetts and in 1638, Roger Williams founded the first Baptist church in America, which stands to this day.

10 Church Social Media Ideas That Will Help Struggling Youth Groups

Boost your youth group’s attendance, funding, and general enthusiasm with these church social media ideas

Youth groups have long been important to the fabric of church communities, but they’re truly becoming essential for many churches now. Active youth groups can play a critical role in attracting and retaining new young people and families.

How to Fundraise for a Non-Profit and Attract Donors Who Spend More

Delve deeper into social media and learn how to fundraise for a non-profit by using storytelling and targeting

Fundraising for a non-profit is an attractive career path for empathetic individuals with a desire to enact real change in the world. It’s not uncommon for these kind-hearted people, though, to encounter some big challenges as they learn how to fundraise for a non-profit.

How to Create Fundraising Hashtags That Trend

When your nonprofit runs a campaign for fundraising, hashtags can help you stand out, attract the right audience, and bring in money.

Charitable giving has increased in current dollars nearly every year since 1977—and there’s a lot of money up for grabs. In 2017, people gave an estimated $410 billion to charitable causes.

10 Fun Fundraising Ideas For Any Cause

Looking for some fun fundraising ideas and aren’t sure where to begin? Try these popular strategies that work for all types of nonprofits

When you work in the nonprofit industry, fundraising is your lifeblood. If you want the money to fund your organization’s mission, you have to go get it.

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