Social Media Use in the Workplace: How to Encourage It Productively

 As you develop guidelines for social media use in the workplace, don’t forget foster the creativity within your organization.

Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.

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How to Use Social Media in Sports Marketing

Hashtags are proving to be one of the most effective ways to use social media in sports marketing, both online and during live events.

Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?

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10 Trivia Night Ideas and Tools That Keep Players Coming Back

A few good trivia night ideas can pack your seats and fill your register, all while giving your customers a memorable time

You can find it any night of the week in Boise, Idaho. One company in New York City hosts it at 65 locations. And in Fort Worth, Texas, you’ll have to choose between Harry Potter or Disney. What is it? Trivia night. Ideas for hosting a trivia night are wide open. Choose any night, any theme, add in a prize, and chances are you’ll have an audience.

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How to Promote Positive Office Culture with a Social Media Wall

When is the last time you did something to help promote positive office culture in the workplace?

Businesses that promote positive office culture initiatives aren’t just investing in their employee’s well-being. A positive office culture is central to an environment where managers and employees aim to uphold a company’s vision, goals, and core values.

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How to Choose Social Media Tools for Events That Attendees Actually Want to Use

Using the right social media tools for events can help your attendees feel included, informed, and most of all, valued.

To host an event, you need the heart of a dragon, the patience of a saint, the endurance of a prize-fighter, and probably more coffee than is normally acceptable. You need a location, seating, tables, presenters, snacks, a good swag bag, and a capable team. And above all, you need an audience. Can you imagine how different the energy of a Ted Talk would be if half of the seats were empty?

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