What is Social & Digital Signage?

Last Updated on August 19, 2021

Social media has been taking the marketing world by storm for years now, that’s nothing new. What’s new is digital signage, and how it’s changing the way customers use social media when in person. While old ways to connect with users such as mail marketing is dying out, the latest way includes catching customers at times when they’re already on or near their phones and providing them with the right hashtags and and your brand’s usernames to connect with.

What exactly is digital signage?

Digital signage has been around for years, think of billboards in front of restaurants that flash the newest specials and the time or temperature. Everything is just being taken to the next level. Instead of basic colors and text, it is upgraded with high-tech screens and projectors that have been introduced in recent years.

Can’t grasp the concept yet? Think arrival and departure signs that have been in airports for decades delivering you the news that your flight is delayed again.

What does this mean for my brand?

As a brand manager, this is a great way to connect with your customers. Imagine you own a hotel: during check-in usually, a customer is already on their phone while the front desk receptionist gets the keys set up, confirms payment, etc. Would you rather have the client be searching for a new pair of shoes or tweeting that they just checked in? Having social signage behind the front desk seeds customers with the idea to post something, without you even having to say a thing—making the posts more organic.

Interactive Social Signage

When you add social media to the mix, you take it one step further and transform it from just another screen, to making it interactive. This could mean going with a touch screen system that can include taking photos, and immediately posting it to their social media, or collecting emails for giveaways.

Another way to engage is to incorporate a Tweetwall. Get customers posting and have them see their posts on the screen within seconds. How’s that for instant gratification?

Boost Your Social Media

Your audience is already on social media, so use that to your advantage. Nab their attention at the right times, with the right information and have them posting away! Not only can you increase exposure by having your customers post to social media, their followers will see the post and may want to engage as well. And if they do, your other guests can see the posts on the Tweetwall as well… inspiring even more people, and more people and more people—you get the idea!

Also, thinking of new content to post on your digital media can be difficult, so use organic posts—it’s free content that updates itself. What’s easier than that? Your customers are being heard and you are provided with FREE amazing content.

In Closing

If you have a business where you can catch your customers with their phones in their hand, social signage is something that you need to be looking into. Don’t be left in the dust. Promote specials, display your social tags and usernames, and get your customers involved!

Ready to get started? Awesome! If you don’t know where to look, don’t worry, Everwall has you covered—check out our ongoing social walls for your social media digital signage and you’ll be up and running in no time.