Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is…

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How to Increase Social Media Use at Events

With more than two billion active social media users scattered throughout the world, this trend is here to stay. There is no guessing as to whether Twitter, Facebook, Instagram and other social media platforms will continue to increase in popularity in the years to come. Social media is used by many people for many reasons. There are those who uses these sites to share updates with friends and there are those who rely on social media to grow their business. ALSO SEE: Acing Social Media on a Bootstrap Budget And of course, social media has become a big part of the…

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Boosting Social Media at Events

Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips. Be sure to catch these posts: Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the…

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RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why: Improved efficiency regarding event entry Additional revenue streams Looks good to attendees Access to real time insights and data Eliminate counterfeit tickets So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance Others have used this successfully, but that doesn’t mean you can…

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Paper vs. Online Invitations: A Big Decision for Your Event

Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online. Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons…

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