So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets?
Before you declare your event page perfect, here are some questions to answer:
- What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step?
- What type of information have you included on your event page?
- How has the page converted in the past?
Like most event planners, you want visitors to commit on the spot. When somebody shows interest, such as by visiting your event page, you want to “cash in” without delay. Once they leave the page, you never know if they will return in the future.
Listed below, you will find three easy ways to alter your event page in a manner that increases conversions:
1. Remove the Clutter
More information is better, right? Not really. There is no denying the fact that you need to include a variety of information, from event dates to the registration fee, but that doesn’t mean you should go overboard.
Too many details can lead to “analysis paralysis.” Give visitors enough information to make an informed decision but not so much that they are bogged down by all the details.
2. Go Beyond Words
You can say a lot with your words, but don’t stop there. An event page is a place to share images and videos, such as of past events.
Think about it this way: you could tell visitors how many people were in attendance at your last event. Or you can show them this by displaying images and videos. Both get the point across, but the latter option is much more powerful.
3. Make it Simple to Contact You
You may believe that your event page answers every possible question, but this probably isn’t true. There is always another question to be asked. If you don’t give people the ability to get in touch, you could miss out on a conversion.
Provide a variety of contact methods, ranging from email to phone to snail mail. This ensures that anybody with a question can get in touch with you if the time comes. Make your social media profiles easy to access and make sure to keep up with any questions you receive through there.
What are your thoughts on your current event page? Are you happy with your conversion rate?
If you are interested in boosting conversions, thus increasing revenue and attendance numbers, these tips can help.