Should You Worry About Ticket Scalpers As An Event Organizer?

Any ticketed event, no matter how large, will eventually run out of space if there’s enough interest. It’s inevitable – and to be frank, there are far worse problems to have in your field than a sold out event. At the same time, a sold-out show potentially opens you up to a completely different issue: ticket scalping. Desperate to gain access to an event on short notice, people will often turn to scalpers for admission. These men and women would traditionally purchase tickets in bulk, selling them at a profit – some less reputable ones might even forge their own…

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Everything You Need To Know About Ticketing

Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event. This closely follows our series from last week that looked at current innovation that is changing the event industry. Check out our pieces…

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Five Ways You Can Make Your Next Event More Innovative

Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and with more and more professionals joining the event management field with each passing…

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How to Remain Productive While Working from Home

With a growing number of people working from home, both full and part-time, today’s workplace does not look the same as it did in the past. There are many benefits of working from home, which is why so many people seek a position in which this is a possibility. Along the same lines, there are employer benefits as well. Rather than discuss the benefits of working from home, this article will focus on how employees can remain productive while doing so. See: Remote vs. Inhouse Which is Best For You The television is right behind you. Your children are in…

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The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening. What if I were to tell you there’s another means of getting the word out about a brand and event management professionals are uniquely-positioned…

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