The Little Known Hotel Social Media Strategy You Should Try

Looking for an inexpensive and effective way to promote your hotel? Having a hotel social media strategy works wonders—when you do it right.

Hotels have two kinds of guests: new guests and returning guests. As a business that relies on a steady stream of bookings, your marketing strategy has to reach both of them. That’s good news for your hotel. Social media marketing can connect you to your guests with minimal extra effort on your part.

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22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners,we intend on making this a living document and adding those as well.

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3 Sports Marketing Trends That Are Changing the Game

From the stylized posters of the last century to modern “smart” arenas, sports marketing trends are always on the leading edge of the game.

Some sports marketing trends are timeless. In the 1870s, tobacco companies used baseball cards to promote brand loyalty and boost sales. Today, those cards are an industry of their own and plenty of big brands partner with star athletes to promote their products.

Instead of tobacco, you have Nike sponsoring basketball star Michael Jordan or the U.S. Women’s Soccer Team’s Alex Morgan. Olympian Mary Lou Retton appeared on the front of the Wheaties cereal box. Nascar driver Danica Patrick starred in commercials for internet hosting company GoDaddy.

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12 Church Branding Ideas That Promote Participation

The right church branding ideas aren’t just for attracting parishioners; they also get your current congregation fired up.

In churches across the country, there’s a familiar goal: get more people to attend. It’s not just new members churches are after, either. Many churches have a robust membership list. The challenge is getting those church members involved and active in the church community. That’s where church branding ideas come in.

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7 Powerful Employee Motivation Techniques That Embrace Social Media

If your employee motivation techniques haven’t changed in the past decade, your business is probably underperforming.

In one of the final scenes of the Lord of the Rings trilogy, a small army of men march on the menacing Black Gate of Mordor. The imposing gate opens, slowly revealing an army of thousands upon thousands of orcs and trolls. As fear spreads, Aragorn, leader of the men, knows he has to motivate his army.

“A day may come when the courage of Men fails… but it is not this day. An hour of wolves and shattered shields when the age of men comes crashing down, but it is not this day! This day we fight!”

As employee motivation techniques go, it’s unlikely you’ll find yourself facing a horde of orcs and attempting to lead your employees into a battle for the future of humanity. Even so, if you’re hanging onto motivational techniques like trust falls and outdated quotes to engage your employees, you’ll be lucky to get them to come to work on time, much less follow you into battle.

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