In the dynamic world of event planning, the success of your agency heavily relies on the quality of your team. Whether you specialize in corporate events, weddings, or unique experiences, having the right talent is paramount.
There’s already been a lot of talk about the security risks associated with mobility. How even though mobile devices make things infinitely more convenient, they also represent a significant threat to one’s organization if they’re not properly managed. This is true of any industry – including event management. However, it may not be true for all the reasons you’d expect. See, everybody already knows that mobile malware is dangerous. They’re aware that lost and stolen devices can release torrents of sensitive data into the wild, and that employees who fall pretty to a phishing scam can compromise an entire organization.…
Decision fatigue in event planning is real—and it can sabotage your event’s success. When making too many choices, your mental energy drains, leading to slower responses, poor judgment, and increased stress.
Organizing a memorable event involves several crucial decisions, and one of the most pivotal is choosing the right venue. Whether you’re hosting a corporate seminar, a wedding reception, or a milestone birthday party, the venue sets the stage for your occasion.
Have you set a New Year’s resolution of finding a better job in 2016? Have you come to the conclusion that now is the time to chase after your dream position? If so, you know one thing to be true: there is a big difference between saying and doing. If you want to take action without delay, if you truly want to close in on a new job in the near future, you should take these five steps: 1. Know what you are Searching for If you don’t know what type of job you want, you will never find what…
In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent. One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more.
2016 has finally arrived, folks – and with it comes countless tides of New Year’s resolutions. With 2015 still fresh in their mind, everyone’s started looking back to think about what they might change and what they want to improve. A resolution is always a pretty personal thing, in all honesty, but it doesn’t need to be. You can formulate one for your business every bit as easily as you can for yourself – and in all honesty, you should. That’s easier said than done, of course. A business tends to be a little more complicated than a person. Thankfully,…
Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely…
In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social…
It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.
A New Year is upon us! Traditionally, this is when we look back at the past year and think about all the stuff we did right (and wrong); when we look forward and draw up a few New Years’ resolutions we’ll probably end up breaking in a few months. Coincidentally, it’s also the perfect time to refresh your event management business. I should explain. See, every business no matter how successful runs the risk of getting a bit stale after a while. If you aren’t regularly mixing things up and coming up with new ideas and approaches, then you may…
It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a…
According to the Pew Research Center, as of January 2014, 74 percent of online adults were using social networking sites. While some of these people only use social sites from time to time, others let it consume their life. They are checking Twitter while they eat breakfast. They are posting to Facebook when they are supposed to be working. And of course, they are using Instagram to show the world what they are doing, where they have been, and maybe even what they are eating. Generally speaking, a social media addiction is not harmful. Sure, it may consume many hours of…
‘Tis the season for gifts and giving. As an event manager, you’re no doubt already trying to come up with some gift giving ideas for your most valued clients. And if you aren’t, you should be. Feelings of warm and fuzzy generosity aside, there are plenty of reasons to think up a few gifts to hand out to your clients this Christmas, chief of which is loyalty. See, generally speaking, people enjoy getting gifts. And if you give them something meaningful, they’re definitely a lot likelier to regard you in a positive light – and that much likelier to choose…
Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code. Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are…
Unlock the power of team feedback in event planning. Discover how to enhance your skills, show appreciation, and grow as an event planner. You’ve invested your heart and soul into crafting that flawless event, ensuring every aspect was meticulously planned. As the curtains close, it’s time to reflect on the highs, lows, and hopefully, the absence of major hiccups. While self-reflection is crucial, don’t underestimate the treasure trove of insights your team holds. Each member likely experienced the event from a unique vantage point. Here are four compelling reasons to seek your team’s input: 1. Fresh Perspectives Your eyes can…
So, you’re at the tail end of an event. Your attendees all went home satisfied, your client’s happy with how things went, and your team’s wrapping things up at the venue. Your job’s far from done at this point, though – you have a great deal more work to do if you truly want to call your event a success. Don’t worry, though. Provided you’re aware of the steps, the wrap-up’s really only as difficult as you make it. Today, we’re going to go over a few of the things you need to account for at the tail-end of an event.…
There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn…
Inbox Zero. It’s pretty much exactly what it sounds like; an approach to email management where each email is treated as an entry in a ‘to do’ list, and deleted once you’re finished. There’s a little bit more to it than that, of course, according to Tech Target (which sites Merlin Mann, the fellow who fist pioneered the term): Avoid leaving your email client open Set a schedule for when you check your email – for example, at the top of each hour. Delete or archive as many new messages as possible. Forward what can be best answered by another person…
It doesn’t matter if you are organizing a charity fundraiser, corporate get-together, or some other type of event, nothing changes the fact that social media can play a big part in spreading the word and engaging with your audience.
