Five Things Every New Years’ Event Needs To Provide

2016 is almost upon us, ladies and gentlemen! The New Year brings with it many things, like new beginnings and a chance to start fresh as 2015 winds down. If you’re in the event planning business, however, it means one thing – a whole ton of clients as everyone kicks off their New Years’ celebrations. Awesome, right? Now, as I’ve said in the past, the holiday season is one of the busiest times of year for event planners. Businesses and independent clients alike are looking to throw some awesome Christmas and New Years’ bashes, and they’re going to tap into…

Creative Fundraising Ideas That Work

Creative fundraising ideas can make a huge impact on donations and engagement. While traditional fundraisers like raffles or bake sales work, unique and innovative approaches drive more participation. Whether you’re organizing an event for a nonprofit, a school, or a personal cause, these innovative fundraising strategies will help you stand out and maximize results.

Boost Your Company Culture with Weekly Breakfast Meetings

As a business owner, you may be looking for new ways to get everybody in your office on the same page. Have you considered the benefits of a weekly breakfast meeting? The key word here is “weekly.” This isn’t something you do every day of the week. Furthermore, it’s not something you want to do this week, forget about for a couple months, and then reintroduce. Stay consistent. With all this in mind, you may be asking yourself the following: what are the benefits of a weekly breakfast meeting? This changes from one company to the next, but you should…

Event Professional Essentials: Six Must-Haves for Success

Event professional essentials: Discover the six crucial elements for masterful event planning success.

As an event professional, your success often hinges on the tools and resources you have at your disposal. Whether you’re planning a corporate conference, a wedding, or a large-scale festival, having the right equipment can make all the difference. Here are six must-have items that every event professional should own.

Dealing With The Christmas Rush As An Event Manager

Chances are pretty good that if you’re employed in an events-related field, you’re already gearing up for Christmas (and if you aren’t, you should be). The Christmas season is probably one of the busiest times of year for an event planner, with clients left and right putting in requests for festive parties and events. What that means from an event planning perspective is that you’re bound to be flooded with a veritable torrent of requests (if you aren’t already). It also means that, if you haven’t nailed down a venue by now, you might not find one. See, that’s the…

Five Ideas to Make Your Christmas Time Events Amazing

Everybody knows what the traditional Christmas party looks like. Everybody gathers in an office or banquet hall, all dressed to the nines. They snack on a wide variety of Christmas treats, talk about their work, and probably have a bit too much to drink. Sounds painfully boring, doesn’t it? What if I told you that your corporate Christmas event doesn’t have to be that way? If you’ve got the time, budget, and creativity, you can put together an utterly amazing event for your employees, one that’ll have them talking all the way through to summer. Have a look at a…

Create an Incredible Corporate Culture with Creativity

Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business. Makes sense, right? As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work. Here’s the thing, though…positivity? It’s…

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc…

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day? These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage. Social Media and Events Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and…

5 Good Traits of Vendors for Successful Trade Shows

Uncover the five key good traits of vendors to elevate your trade show experience. Ensure success with the right partners and strategies.

Choosing the right vendors for your trade show is a strategic decision that parallels the importance of organizing the event itself. Recognizing good traits of vendors is key to ensuring a successful and vibrant trade show. It’s not just about avoiding pitfalls; it’s about spotting the positive attributes that make a vendor stand out.

What Are Some Of The Biggest Holiday Trends In The Event Industry This Season?

The 2015 holiday season is just around the corner – and with it, the end of the year. What better time than now to take a look at some of the trends you can expect as Christmas rolls around? After all, as we’ve established before, January more often than not tends to be the busiest time of the year in event management. It’s better to be prepared by knowing what people are looking for. With that in mind, let’s dive right in. What’s the event industry going to look like as this year’s holiday season rolls around? More importantly, how can…

Four (More) Ethical Challenges Every Event Organizer Will Face

Like every industry, event management has its fair share of moral dilemmas. There’ll always be the temptation to misrepresent your services to a client or over promise on something; the urge to abuse rewards and incentives to increase attendance or make overly-extensive use of familiarity trips. What separates the poor event planners from the professionals is that the latter group resists these urges. They act with integrity, no matter what roadblocks they may face. Of course, taking the high ground tends to be a lot easier when you know what sort of tests your morality’s going to be put through.…

Top 5 Ways To Monetize An Email List

As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list? There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand. Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as…

Tips for Using Full Moderation in Everwall

So you’ve chosen full moderation for your Everwall, now what? Now it’s time for you to choose exactly what your attendees will see on your social wall. This means you can weed out whatever you do and don’t want seen on the social wall, and use other great moderation features—like Stashing posts—to save them for later.

How the Rise of Virtual Reality Will Change Event Management

The event industry’s changed a lot in the last twenty years. Mobility has streamlined administration and event organization to an unprecedented degree. Cloud computing has brought with it scores of apps that make attendee engagement, remote attendance, and information management easier than ever before. And social media has brought with it an entirely new marketing paradigm, one which every event organizer worth their salt must understand. What if I were to tell you that stuff’s all small change – that today, we’re on the verge of the biggest evolution yet? I’m talking about virtual reality – the capacity to send…

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to…

How Does Social Media Impact Political Campaigns?

It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important. At the same time, however, it’s been supplanted, as many things have, by social media. “It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The…

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience.…

How The Apple Watch Is Changing The Game For Event Management

Apple’s really no stranger to the creation of world-changing technology. In 2007, it released the iPhone, bringing technology once isolated solely to enterprise into the consumer space. Then in 2010, the iPad took the market by storm, kicking an already popular industry into a frenzy. Today, the majority of online shopping is done on mobile devices. 80% of online adults own a smartphone. And the number of worldwide smartphone users will surpass 2 billion in 2016. In short, even if Apple doesn’t control the entire mobile market, they’re the ones who originally kicked off the mobile craze; through a combination…

Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time… There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small. It sort of goes…

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