6 Tips For Providing Branded Event Swag

Swag can be useful, and actually worth it to handout—here’s how…

It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.

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What Data to Collect at a Festival

Harnessing festival data effectively can simplify a seemingly challenging task, and with a strategic plan in place, it can provide invaluable insights to enhance your festival planning and execution.

As a festival organizer, it’s critical to understand that the data gathered today forms the foundation for informed decisions tomorrow. Thus, it becomes imperative to master the techniques of collecting festival data. By implementing the right strategies, you’ll end up with a plethora of valuable data to sift through once your event concludes.

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Three Exciting Types of Retreats You Can Host and How to Successfully Organize Them

In our fast-paced, hyperconnected world, the desire to escape the noise and retreat into tranquility is stronger than ever. Planning a retreat-styled event offers a fantastic opportunity to promote a brand or foster goodwill among employees. Here, we’ll explore three different types of retreats and provide tips to help you plan and host them successfully. General Advice for Planning Retreats Before diving into the specifics of each retreat type, let’s cover some general advice applicable to all retreats: Marketing is crucial: Like any event, people need to know about your retreat before they can attend. A robust advertising campaign is […]

Ten Tips To Figure Out Who To Market To

Ten Tips To Figure Out Who To Market To: Avoid marketing disasters by discovering and reaching your ideal consumers through these 10 tips.

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.

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5 Tips for Planning an Event Abroad

When planning an overseas event, the excitement of taking your event to international soil can be exhilarating. However, navigating the intricacies of different cultures, languages, and logistical challenges can be a daunting task. We at Everwall are here to ensure that your venture into planning an event abroad is not only successful but also an enriching experience. Here are five invaluable tips to keep in mind.

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Five Marketing Tips for An Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. To ensure maximum reach and attendance, you must create a comprehensive and effective marketing plan using these marketing tips for an event.

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How to Create an Event Page that Increases Conversions

So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect,m here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information […]

How Can You Bring Your Icebreakers Into The Digital Era?

Sparking a conversation with a group was difficult enough before the Internet existed. Now, however, we’re living in a society where all of us are bombarded with information on a daily basis, such that any message which doesn’t immediately stand out is lost in all the noise. There’s even a term for it – information overload. Thing is, that very same technology responsible for this overload can also be one of the most effective tools for learning, engagement, and creativity in your arsenal. All you need to do is break the ice. Once you do that – once you get […]

Sweatworking: The Ultimate Guide to Combining Event Networking and Fitness

Boost connections and fitness with sweatworking: the ultimate fusion of networking and exercise. Uncover the secrets to successful events!

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Tips for Better Networking at Your Events

Networking at your events made better: Learn essential tips for meaningful connections and enhancing attendee experience. People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area. Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for […]

A Step-By-Step Guide to Planning a Social Media Timeline

A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make such extensive a use of social networks, and few other industries have as much to gain from doing social right. While I’m sure you already know that social media is important, you might not yet be clear on how to create a social media timeline that ensures your next event gets the biggest boost possible from social.

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Boosting Social Media at Events

Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of […]

RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why: Improved efficiency regarding event entry Additional revenue streams Looks good to attendees Access to real time insights and data Eliminate counterfeit tickets So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance Others have used this successfully, but that doesn’t mean you can […]

Paper vs. Online Invitations: A Big Decision for Your Event

Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online. Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons […]

Everything You Need To Know About Ticketing

Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event. This closely follows our series from last week that looked at current innovation that is changing the event industry. Check out our pieces […]

Five Ways You Can Make Your Next Event More Innovative

Boost event innovation: Break free from schedules, engage senses, and heed attendee voices. Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and […]

Types of Event Venues to Consider for Your Next Event

Looking for the perfect event venues? Explore a curated selection of versatile and trendy spaces for various occasions.

Organizing a memorable event involves several crucial decisions, and one of the most pivotal is choosing the right venue. Whether you’re hosting a corporate seminar, a wedding reception, or a milestone birthday party, the venue sets the stage for your occasion.

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What Gifts Should You Give Your Clients This Holiday Season?

‘Tis the season for gifts and giving. As an event manager, you’re no doubt already trying to come up with some gift giving ideas for your most valued clients. And if you aren’t, you should be. Feelings of warm and fuzzy generosity aside, there are plenty of reasons to think up a few gifts to hand out to your clients this Christmas, chief of which is loyalty. See, generally speaking, people enjoy getting gifts. And if you give them something meaningful, they’re definitely a lot likelier to regard you in a positive light – and that much likelier to choose […]

Team Feedback in Event Planning for Unmatched Success

Unlock the power of team feedback in event planning. Discover how to enhance your skills, show appreciation, and grow as an event planner. You’ve invested your heart and soul into crafting that flawless event, ensuring every aspect was meticulously planned. As the curtains close, it’s time to reflect on the highs, lows, and hopefully, the absence of major hiccups. While self-reflection is crucial, don’t underestimate the treasure trove of insights your team holds. Each member likely experienced the event from a unique vantage point. Here are four compelling reasons to seek your team’s input: 1. Fresh Perspectives Your eyes can […]

Diligent Planning: What Event Organizers Need To Do After an Event

So, you’re at the tail end of an event. Your attendees all went home satisfied, your client’s happy with how things went, and your team’s wrapping things up at the venue. Your job’s far from done at this point, though – you have a great deal more work to do if you truly want to call your event a success. Don’t worry, though. Provided you’re aware of the steps, the wrap-up’s really only as difficult as you make it. Today, we’re going to go over a few of the things you need to account for at the tail-end of an event. […]