Blog » Event Tips

We offer a lot of little tips and tricks for events—like doing social media for events, planning events, knowing event industry terms, and more. And this little corner of our blog is where you’ll find all of those event tips. Good luck!

SKO Themes for 2027: Getting Your Sales Team AI Ready

Sales teams are already using artificial intelligence every single day, whether or not their company has an official plan for it. Reps use it to write emails, research prospects, prep for calls, and clean up notes after a meeting. So when you sit down in Q4 2026 to plan your next sales kickoff, the biggest question is not whether AI belongs in your program. It already does. The real question is how you help your team use it well without losing the trust and judgment that close deals.

That is what makes AI readiness one of the smartest directions for SKO themes in 2027. It feels current, it speaks to what reps are actually doing, and it gives your leadership a reason to bring everyone into the same conversation. Below, we will walk through why this theme works, why people still matter more than software, specific theme names you can use, and how to build a full day around the idea.

Sales Kickoff Ideas to Get Employees Engaged

Most sales kickoffs follow the same pattern. Leadership presents the new numbers, product teams walk through updates, and enablement runs a few sessions on the latest playbook. Reps sit, watch, and clap when they are supposed to. By lunch on the first day, half the room is checking email under the table.

It does not have to go that way. The best sales kickoff ideas give your team clear, low-pressure ways to join in, share what they know, and feel like part of the plan instead of an audience watching it happen. This article covers why so many SKOs feel flat, what real engagement looks like, and specific activities you can use before, during, and after the meeting.

AI Personalization in Event Marketing

Imagine signing up for a conference. Before you even arrive, an email greets you by name, suggests three sessions based on your job title, and reminds you about a networking lunch you might like. That feels helpful. Now imagine that same email mentions the coffee shop you visited that morning, references a private message you sent a colleague, and predicts who you’ll want to avoid at the after-party. Suddenly it feels like someone has been watching you.

That gap between helpful and unsettling is the whole challenge with AI personalization in event marketing. The tools have gotten very good at predicting what people want. The hard part is knowing when to use that power and when to hold back. This article walks through how event planners can use AI to make experiences better while keeping the trust of the people who show up.

Trade Show Engagement Ideas to Boost Booth Traffic

Trade shows are strange environments. Thousands of people walk past your booth every hour, but most of them barely glance your way. They’re juggling conversations, scanning for specific vendors, checking their phones, and trying to remember where they parked. Their attention is fragmented by design.

This creates a problem that many exhibitors misunderstand. They focus on getting more foot traffic when the real challenge is converting passing glances into interactions. A busy expo floor can feel productive, but if attendees aren’t stopping, talking, or participating, those numbers don’t translate into leads or sales.

Getting Event Attendees to Post Without Social Media

You set up a beautiful screen for your social wall. The hashtag for your event has been created. You told everyone about it during the opening remarks. And then… nothing. The screen sits there, showing the same three posts from your own team members while hundreds of attendees scroll through their phones, completely unaware they could be part of the experience.

This happens more often than most event planners want to admit. The technology works fine. The problem is that participation requires too many steps, too much public exposure, and too much effort for most people to bother. It’s why more planners are looking for social walls that let attendees submit content directly—through a QR code, a web form, or both—without needing a social media account at all.

Social Wall Content Ideas That Get People to Participate

You set up the screens. You created the hashtag. Then, you even tested everything the night before. But when the event started, your social wall sat there showing the same three posts for hours. Sound familiar? Empty social walls are one of the most common problems event planners face, and they rarely have anything to do with technical issues. The real culprit is almost always the same: you gave attendees a place to post, but you never gave them a reason to. A social wall does not create engagement just by existing. It needs to be highly visible and have […]

Why You Should Treat Engagement as a Revenue Metric

For years, event professionals have tracked engagement through likes, impressions, and follower counts. These numbers look good in reports, but they rarely connect to business outcomes. A post with 10,000 impressions tells you almost nothing about whether attendees found value in your event or whether they plan to return next year.

This is the problem with vanity metrics. They measure visibility without measuring impact. An attendee might scroll past your event hashtag dozens of times without ever feeling connected to your brand or community. Meanwhile, another attendee who posts one thoughtful comment and stays an extra hour at your event looking at exhibitor’s booth’s represents real business value that traditional metrics completely miss.

The gap between what we measure and what actually matters has kept engagement in the “nice to have” category for too long.

The Complete Guide to Conference Engagement Tools (2026 Edition)

Planning a conference that attendees actually remember feels harder every year. People expect more than just speakers and slides. They want experiences worth talking about, connections that matter, and reasons to put down their phones instead of scrolling through them.

The good news is that conference engagement tools have caught up with these expectations. The challenge is knowing which ones actually work and how to use them without overwhelming your team or blowing your budget. This guide breaks down the categories that matter, what to look for in each, and how to make smart decisions that improve your event without adding unnecessary complexity.

How To Use Social Media Hubs for Product Launches

One powerful way to make a big splash is by using social media hubs for product launches. They bring all your social content into one place, making it easy for people to see what’s happening and join in the fun.

Maximizing ROI: How to Increase Engagement at Your Next National Sales Meeting

Increase engagement at your National Sales Meeting for maximum ROI and sales success with proven strategies. National Sales Meetings, often abbreviated as NSMs, are pivotal events in any organization’s calendar. They represent a unique opportunity to bring together the sales team from across the nation, to align goals, share strategies, and foster a sense of camaraderie. Similarly, Sales Kick-Off Meetings or SKO meetings, are crucial events typically held at the start of a financial or sales year. They are designed to motivate the sales team, set the tone for the year ahead, and provide necessary training and updates. These meetings […]

12 Interactive Event Ideas to Boost Attendee Engagement

Transform your event with these 12 interactive ideas, ensuring maximum attendee engagement and a memorable experience.

When you’ve spent a lot of time meticulously planning your event, the last thing you want is for attendees to forget about it the moment they step out the door. “Not very memorable” isn’t a phrase you want to see slapped over your post-event reviews.

19 Fun Work Social Event Ideas to Promote Company Culture and Collaboration

Thinking of work social event ideas can be a real headache. Do you do something really out there? Or do you play it safe? There’s a fine balance between finding something the whole team enjoys and something that fits your budget and aligns with your business goals. The best work social event ideas combine team building and a fun activity to bring employees closer together. This ultimately leads to higher productivity levels, a more positive company culture, and a team that’s generally happier. After all, who doesn’t want to swap their desk for a day of fun once in a […]

10 Interactive Conference Ideas That Create Sold Out Events

Make your next big event unforgettable with these interactive conference ideas

Think back to your years in school. The teacher stood in front of the class, lectured on a subject, you took notes, and then class was over. You also may have taken a nap at some point, too.

But what about the classes where teachers got more hands-on? The classes where your teacher encouraged participation, healthy debate, and conducting experiments. You probably left those classes feeling energized with a much better understanding of the lessons.

10 Innovative Stadium Ideas That Are Filling Seats

Ready to fill more seats at your next event? Innovative stadium ideas are the key to keeping live sporting events exciting and profitable.

You get your tickets, park your car, grab a hot dog and soda from the concession stand, and cheer on your favorite team for a few hours. Going to a game is a fun and exciting way to spend an evening.

Event Planners Reveal Their Business Event Checklist Must-Haves

Get a head start on your Business Event Checklist with the insights of these expert event planners who shared their top ten must-haves.

If you’ve ever tried to make a recipe from scratch, you’ve probably peeked around online to find something similar first, right? Why waste a batch of ingredients just to learn too late that someone like Martha Stewart bakes her chocolate chip cookies at 375 degrees F, or that Thomas Keller suggests using cold, unsalted butter. These tips are helpful and can save you a few dollars in flour and sugar.

10 Trivia Night Ideas and Tools That Keep Players Coming Back

A few good trivia night ideas can pack your seats and fill your register, all while giving your customers a memorable time

You can find it any night of the week in Boise, Idaho. One company in New York City hosts it at 65 locations. And in Fort Worth, Texas, you’ll have to choose between Harry Potter or Disney. What is it? Trivia night. Ideas for hosting a trivia night are wide open. Choose any night, any theme, add in a prize, and chances are you’ll have an audience.

5 Stadium Technology Trends Increasing Fan Engagement

As more and more advances in stadium technology make events more appealing to fans, it’s time for you to get on board and get ahead

Not too long ago, if you wanted to see a sporting event, you had to go in person. Sure, you could listen to a play-by-play on the radio, or adjust the bunny ear antennae on a standard definition television, but the only way to get the full experience was to go to the stadium itself.

Corporate Event Ideas for Every Budget and Occasion

Corporate event ideas that captivate: Explore innovative concepts for memorable gatherings, from team-building to employee appreciation.

Corporate events serve a unique purpose beyond ordinary gatherings. They play a vital role in enhancing a company’s overall well-being. These events are designed to foster a sense of unity among colleagues, delight clients, commemorate significant milestones, promote products and services, and express appreciation towards the hardworking employees. In essence, corporate events are the glue that holds different aspects of a company’s success together.

10 Church Social Media Ideas That Will Help Struggling Youth Groups

Boost your youth group’s attendance, funding, and general enthusiasm with these church social media ideas

Youth groups have long been important to the fabric of church communities, but they’re truly becoming essential for many churches now. Active youth groups can play a critical role in attracting and retaining new young people and families.

10 Fun Fundraising Ideas For Any Cause

Looking for some fun fundraising ideas and aren’t sure where to begin? Try these popular strategies that work for all types of nonprofits

When you work in the nonprofit industry, fundraising is your lifeblood. If you want the money to fund your organization’s mission, you have to go get it.

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