How to Get Feedback from Event Attendees

As you head into an event, regardless of how big you expect it to be, it is safe to assume that you have lofty expectations. While there are steps you can take to better your chance of success, you know one thing to be true: your event is only successful if your attendees say so. There are many benefits of collecting feedback from event attendees, including but not limited to the following: Ensure that you hit the mark on most or all of your goals Ability to reply to a negative outcome if appropriate Ability to announce your events success […]

Event Technology Security Tips: Protect Your Event and Attendees

Technology plays a critical role in modern events, from smart devices and projectors to laptops and high-tech networking systems. Yet, with so much valuable equipment at play, event technology often becomes a prime target for theft and cyber threats.

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How to Throw a Great Trade Show After-Party

Hosting an after-party at a trade show can be just as critical as the event itself. Attendees are often looking for a relaxed yet engaging environment to unwind after a day filled with networking and presentations. As an event organizer, you have the chance to create an experience that leaves a lasting impression.

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Five Planning Tips for Trade Shows

Trade shows can be among the most powerful, mutually advantageous events centered on brand awareness. They create large-scale opportunities on all fronts: the brand running the show gains access to a network of potential partners, vendors find a huge selection of prospective clients and attendees can either meet future employers or vendors who are selling exactly what they want to buy. Of course, even though trade shows are incredibly powerful, a poorly run show can completely destroy your event management company’s reputation, ensuring that few brands and vendors will consider attending any future events you may decide to run. For […]

6 Tips for Serving Alcohol at Events

Serving alcohol at events can enhance the experience but also introduces significant risks. Proper planning and precautions are crucial for a successful event. Here are essential tips for serving alcohol at events to help you manage responsibilities and minimize risks. So, let’s get down to business. How can you keep attendees happily buzzing along while also minimizing the risk in serving alcohol at your event? First, Know Your Plan Before serving alcohol at events, create a detailed plan. Consider the event’s size, the number of bars, types of drinks, and whether you’ll serve hard alcohol. Decide if the bars will […]

Event Catering: Tips for Perfect Food Options at Your Event

Planning event catering isn’t just about hiring a catering company. It’s crucial to delve into the details and ask key questions to determine the right catering partner. To ensure your menu is a hit, follow these essential steps.

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Avoid These Top Five Foods at Your Event

This may seem like a lighthearted piece, but important non-the-less. When you’re planning what food you want to serve at your event, consider more than just what’s in season, or what your attendees might enjoy. You also need to take into account whether or not the food you have in mind is the most practical choice. Certain meals are better left to restaurants than conferences, while certain events may not work with a particular menu option. The problem should be fairly clear: if you serve the wrong type of food for your event, it’s going to be messy! Clothes will […]

Fun & Unusual Technological Tools for Events

Have you felt at any point as though your events were missing something? Have you contemplated how to add extra flair to your conferences; something that would help distinguish your event firm from the competition? There is no shame in the desire to stand out from the crowd in the event management industry. Using a bit of unique or unusual technology – making use of some gadgets or gear that your competition might not consider using – could be just the ticket to make your events more memorable. Presented here are just a few unusual and fun technological tools to […]

Mastering Event Ticket Pricing: Best Practices

Budgeting is a major component of an event management professional’s job, and the difficulty of budgeting is most definitely connected with knowing how best to set ticket prices. Set a ticket price too high and your attendance may suffer; or the price barrier will further drive up your marketing costs as you work to reach a larger audience!  Set a ticket price too low and you’re basically condemning your budget to drop into the red; it’ll be impossible to breakeven. In other words, you’ve got to strike a balance between “reasonably priced” and “budget friendly.” That’s about as easy – […]

The Novices’ Guide To Event Management : Part Six – Budgeting

Last week, we talked about the processes involved in making your event firm known to the world. Today, we’re going to be looking at something a little more difficult to deal with: your budget. In all honesty, budgeting is actually where the vast majority of event management businesses fail. It all starts with figuring out how much you’re going to need for your startup costs, and going from there. Generally speaking, if you’re starting up a new firm, you’re going to have to manage some if not all of the following expenditures: Rent/Building Costs Equipment Purchases Licenses and Taxes Payroll […]

Important Event Registration and Check-in Tips

You focus on every detail when planning any event, right? Don’t overlook your registration and check-in process. This is most likely your attendees first interaction at your event and it sets a stage for their whole experience; never-mind that everyone wants to get to the business at hand. Realize the importance of planning a well-organized check-in and registration area.

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Increase Event Attendance with Twitter: Top 5 Ways

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1. […]

7 Ways to Promote An Event on Facebook

If you’re hosting an event, Facebook is an excellent way to get the word out. Even if you’re not using their built in Facebook Events feature, you can still easily promote an event on Facebook.

Here are 7 highly effective ways to leverage the power of Facebook to promote your event. And a bonus tip… but don’t skip ahead!

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Why Modern Event Planning Requires A Flair For Storytelling

Back in the 1960s, sociologist Marshall McLuhan expressed some downright revolutionary insights. Technology, he explained, would one day advance in such a way that the whole world would be interconnected. Communicating with someone on another continent would be just as simple as walking over to the neighbors’ house to borrow a cup of sugar; perhaps more so. To give shape to his theory, he coined the term “global village.” In essence, McLuhan conceived the notion of a worldwide communications network; a tight-knit global community which transcended physical distance. With the birth of social media, it’s safe to say that his […]

5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one.  There are many ways to come […]

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

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What To Do if An Event Goes South

The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet. The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until […]

How YouTube Can Enhance Your Events

For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.

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10 Techniques for Event Managers to have better events

Are you an event manager? This article will help you choose the best techniques to explode your event’s business, acquire new attendees and increase profits. I’m sure you must have heard of social media, and how powerful it is—well, it’s the truth!

When done properly, social media networks like Facebook, Twitter, Pinterest and a host of others can be beneficial to you.

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