Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

A Step-By-Step Guide to Planning a Social Media Timeline

A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make such extensive a use of social networks, and few other industries have as much to gain from doing social right. While I’m sure you already know that social media is important, you might not yet be clear on how to create a social media timeline that ensures your next event gets the biggest boost possible from social.

Running an effective social event starts with proper planning. It starts with a timeline, one which covers everything from initial preparation to post-event wrap-up. And within that overall timeline, is where we’re focused today—specifically, creating the social media timeline.

Read more →

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is […]

How to Increase Social Media Use at Events

With more than two billion active social media users scattered throughout the world, this trend is here to stay. There is no guessing as to whether Twitter, Facebook, Instagram and other social media platforms will continue to increase in popularity in the years to come. Social media is used by many people for many reasons. There are those who uses these sites to share updates with friends and there are those who rely on social media to grow their business. ALSO SEE: Acing Social Media on a Bootstrap Budget And of course, social media has become a big part of the […]

Boosting Social Media at Events

Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips. Be sure to catch these posts: Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the […]

Stay Social – Getting Your Staff Active On Social Media

In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent.  One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more. Now, we aren’t going to spend a great deal of time talking about the benefits. It’s pretty obvious that getting your staff interested in your brand’s social presence will lead to positive growth, and that more people talking about your brand means a wider audience. Instead, we’re […]