Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

25 of the Best Bar Promotion Ideas That Use Social Media to Attract Customers

Leverage the power of social media both inside and outside your establishment with these bar promotion ideas

When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!

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Improving Fan Experience at Sporting Events: The Kick-Off Guide

Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy

Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.

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Creating a Hashtag for Your Business in 5 Steps

The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate […]

Social Media Use in the Workplace: How to Encourage It Productively

 As you develop guidelines for social media use in the workplace, don’t forget foster the creativity within your organization.

Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.

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