Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social […]

Acing Social Media On a Bootstrap Budget

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so. Your business is a bootstrapped start-up, and most of the money’s going towards getting the organization on its feet. And as for you, you’re likely working upwards of 100 hours a week. Adding social media management into the mix makes for a dangerous cocktail, one likely to result in […]

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a […]

5 Signs you are Addicted to Social Media

According to the Pew Research Center, as of January 2014, 74 percent of online adults were using social networking sites. While some of these people only use social sites from time to time, others let it consume their life. They are checking Twitter while they eat breakfast. They are posting to Facebook when they are supposed to be working. And of course, they are using Instagram to show the world what they are doing, where they have been, and maybe even what they are eating. Generally speaking, a social media addiction is not harmful. Sure, it may consume many hours of […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn […]