22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

3 Sports Marketing Trends That Are Changing the Game

From the stylized posters of the last century to modern “smart” arenas, sports marketing trends are always on the leading edge of the game.

Some sports marketing trends are timeless. In the 1870s, tobacco companies used baseball cards to promote brand loyalty and boost sales. Today, those cards are an industry of their own and plenty of big brands partner with star athletes to promote their products.

Instead of tobacco, you have Nike sponsoring basketball star Michael Jordan or the U.S. Women’s Soccer Team’s Alex Morgan. Olympian Mary Lou Retton appeared on the front of the Wheaties cereal box. Nascar driver Danica Patrick starred in commercials for internet hosting company GoDaddy.

12 Church Branding Ideas That Promote Participation

The right church branding ideas aren’t just for attracting parishioners; they also get your current congregation fired up.

In churches across the country, there’s a familiar goal: get more people to attend. It’s not just new members churches are after, either. Many churches have a robust membership list. The challenge is getting those church members involved and active in the church community. That’s where church branding ideas come in.

7 Powerful Employee Motivation Techniques That Embrace Social Media

If your employee motivation techniques haven’t changed in the past decade, your business is probably underperforming.

In one of the final scenes of the Lord of the Rings trilogy, a small army of men march on the menacing Black Gate of Mordor. The imposing gate opens, slowly revealing an army of thousands upon thousands of orcs and trolls. As fear spreads, Aragorn, leader of the men, knows he has to motivate his army.

“A day may come when the courage of Men fails… but it is not this day. An hour of wolves and shattered shields when the age of men comes crashing down, but it is not this day! This day we fight!”

As employee motivation techniques go, it’s unlikely you’ll find yourself facing a horde of orcs and attempting to lead your employees into a battle for the future of humanity. Even so, if you’re hanging onto motivational techniques like trust falls and outdated quotes to engage your employees, you’ll be lucky to get them to come to work on time, much less follow you into battle.

How to Make an Impact with Social Media for Conferences

If you’re planning the social media for conferences, trade shows, or other big events, make sure your efforts are impactful.

The energy is palpable. There’s a buzz of excitement and expectation. It’s conference week, and your company is hosting one of the most anticipated events in your industry—and you’re in charge of social media. For conferences this big, managing the social media can be a full-time job.

You want people to engage, to value your work, and you want them to share. Your social media presence is the hype!

Why Using Hashtags for Business is So Important

The hash (#) symbol has served many purposes, but using hashtags for business is the newest way to boost a company’s influence and reach.

The hashtag we all know and love has had a few different lives. Before it was the hashtag, it was called a “pound sign.” The # symbol has been used to abbreviate weights, it was added to the telephone keypad to send instructions to the operating system, and it’s a sharp symbol on sheet music.

10 Low-Cost Social Media Ideas for Nonprofits That Deliver High Value

Social media ideas for nonprofits work best and deliver the highest ROI when they leverage hashtags, video and the most popular social platforms.

As a non-profit, your goal is to raise as much money and find as many new donors as possible, while rewarding your current donors. Social networks like Facebook have indeed made it easier to reach the masses—75% of male internet users are on Facebook as well as 83% of female internet users, according to Pew Research Center. The social media ideas for nonprofits below offer plans for attracting, engaging, and satisfying donors in-person and online.

12 Social Media Ideas for Events

When you’re brainstorming social media ideas for events, go for tactics that will get the most engagement.

You know how to plan an event and get people in the door. You can talk up the excitement, create a buzz, and get attendees energized. Social media, though? That can be a bit trickier.

Selling tickets is great, but you have to engage your audience from start to finish and brainstorming social media ideas for events is one way to get people in the door. You aren’t looking for one-time attendees; you want people to feel a connection to you, your company, other attendees, and the event itself.

Everwall and Webex Have Partnered!

Today we’re very excited to announce that Everwall and Webex have partnered to not only bring content from within Webex into Everwall, but also to bring Everwall into Webex via the just announced Webex Embedded Apps.

10 Years 🎉

Wow, never when I started Everwall—10 years ago today, to the day—did I think we’d be where we are. We’ve been a part of some of the most known and recognizable events around the world, and, honestly, I feel like we’re just getting started.

How to Create an Instagram Wall for Events

Creating an Instagram wall for events can turn attendees into your best photographers, marketers, and ambassadors.

When attending any event, whether it’s a wedding, a 5k, a fundraiser, or a conference, there’s one thing attendees look forward to most after curtains have closed — the photos! Thanks to hashtags, attendees can self-sort pictures from events on their phones, but some of the savviest event planners are now creating an Instagram wall for events.

The basis of creating an Instagram wall for events is pretty straightforward in its execution; planners will hang a large projection screen or TV on a wall with a sign for the designated hashtag, and on the screen, you’ll see a collage of Instagram posts showing up in real time. It usually causes a bit of excitement, because people are natural voyeurs and will rush to get photos of their favorite cocktails, friends, and fun up on the wall at the event. Photo booths were so last year, am I right?

How to display a moderated live Twitter feed

There are multiple reasons and multiple places that you may want to show a live Twitter feed. Maybe you’ve got a website, and you want it a bit fresher without having to log in every day and update it. Or maybe you have an event coming up and you want to show the live Twitter feed on the screens there in the venue? Maybe you’re a hip company with a fancy office and you want to show it on screens in your lobby… Whatever the reason and purpose, almost immediately you’ll realize that it’s not as easy as it sounds.

Twitter has an option you can use, but if you want to pull in content automatically using keywords or a hashtag it wont work, and none of the embeds they offer have any kind of moderation. And that’s where Everwall comes in.

How to get an Everwall Coupon Code now

We’ve received a lot of requests over the years from people building a social wall for an Everwall coupon code to get a discount. In fact, if you’re seeing this blog post, you probably Googled for a coupon code from us, too.

Well, we don’t want you to be hunting around anymore, so, we went ahead and created one to share with you right now…

6 Tips For Providing Branded Event Swag

Swag can be useful, and actually worth it to handout—here’s how…

It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.

Everwall’s Customizable Social Wall, An Overview

In this feature overview, I am going to go over Everwall’s customizable social wall—including all the design options in our self-service builder, how to customize your social wall even further if you’re a developer or have one available, and finally, if you know what you want but are unsure how to get there, how to enlist our design team to custom build you a social wall template.

This is going to focus strictly on the design side of things with our customizable social wall, Everwall.

Language support in our social wall

Ever since we announced our 2017 major update, we’ve received quite a few inquiries about the new language support in our social wall platform, Everwall. And today, I am going to talk a bit about them, and how you can take the most advantage of the new language support.

Lot’s of updates, including a name change!

Wow, it’s been a crazy year of behind the scenes development—and today we’re finally ready to talk about them!

What Data to Collect at a Festival

Harnessing festival data effectively can simplify a seemingly challenging task, and with a strategic plan in place, it can provide invaluable insights to enhance your festival planning and execution.

As a festival organizer, it’s critical to understand that the data gathered today forms the foundation for informed decisions tomorrow. Thus, it becomes imperative to master the techniques of collecting festival data. By implementing the right strategies, you’ll end up with a plethora of valuable data to sift through once your event concludes.

What is Social Media Digital Signage?

Social media digital signage is the integration of social media feeds with digital signage displays for real-time audience engagement.

In recent years, social media has emerged as a dominant force in the marketing world, and it shows no signs of slowing down. One of the latest innovations in this space is social media digital signage, which is revolutionizing the way customers interact with brands through social media in physical locations.

Social Media Use in Restaurants: Maximizing Engagement and Sales

Boost restaurant engagement and sales with effective social media strategies and optimize your restaurant’s online presence.

In the digital age, social media empowers restaurants to connect with diners and elevate the dining experience. Smartphones at meals have transformed the restaurant scene, emphasizing the need for businesses to leverage social media. Here are some effective strategies for restaurants to optimize their social media presence and capitalize on this growing trend.

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