Five Ways Event Planners Can Recharge Their Creative Juices

Discover the top five ways event planners can recharge their creative juices and overcome creative burnout. Hey there, folks! Today we’re going to talk about creative burnout, and its role in event management. As you well know, creativity is one of the many traits shared by the word’s most successful events professionals – and it’s something you’ll need to have in droves if you’re ever to succeed. But what happens when the well runs dry? It’s bound to happen eventually – and a big part of being a creative thinker lies in recognizing it for what it is, and taking […]

How Much Should You Spend On Event Marketing, Really?

We all know that it’s extremely important to market your events effectively. If you don’t get the word out, you don’t sell tickets. If you don’t sell tickets, you don’t meet your budget projections. And if you don’t meet your projections… Yeah, you get the idea. What I’d like to discuss today – aside from how to market, we’ve already talked extensively about that – is how much of your event budget you should allocate to marketing. This doesn’t just apply to event management, of course. The question of how to know when one’s spending their marketing budget effectively is […]

What Exactly Is A Strategic Meetings Management Program

Strategic Meetings Management may well be one of the most commonly-misunderstood business methodologies in the world. Perhaps that’s one of the reasons meetings are so widely and universally decried as horrendous time-wasters – no one really has a decent understanding of how to tap into them. Let’s see if we can’t change that. Today, we’re going to take a brief look at the precise meaning of strategic meetings management. We’ll go over the reasons a business might use such a program, and examine what SMM is – and isn’t. By the end of the piece, you’ll hopefully have a more […]

Event Staffing Mistakes to Avoid at All Costs

As you begin to plan for an upcoming event, there won’t be a day that goes by when you aren’t making big decisions. Which venue is best? How much do you want to spend? Are you comfortable with the features and amenities of the space?

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Support Your Team & Avoid Event Burnout

Tell me if this sounds familiar – lately, you’ve been feeling a little out of sorts. You’re stressed. You’re tired. Nothing really seems as exciting as it used to – where once you were energetic and passionate about your career, now it’s a struggle to even drag yourself out of bed every day. My friend, you might be suffering from a case of burnout. For one reason or another, the difficulty of being an event planner – the high-octane life associated with the career – has finally managed to bring you down. It’s time for you to take a step […]

How To Determine The Proper Size For An Event Team

Today, we’re going to take a brief look at the process involved in putting together your ‘dream team’ for running an event. For newer event managers, one of the toughest tasks before them is estimating how large to make their team. Is there such a thing as too many volunteers? How many security guards should there be? What about caterers and engineers? I’m here with a few general rules of thumb which – while they’re by no means set in stone – should help you at least start to estimate how many people you’ll need to keep your show running […]

Marketing Statistics Every Event Manager Could Use

As an event manager, you will have a lot on your plate. From setting and following a budget to selecting guest speakers, there won’t be much time to sit back and relax. Your marketing strategy can make or break the success of your event. Take the right steps upfront and it will continue to pay off well after the event comes to an end. But make too many mistakes along the way, and you could soon find yourself wondering what went wrong. Fortunately, there are steps you can take to guarantee marketing success. A big part of this is tracking […]

The Complete Guide To The Care And Retention Of Volunteers

Volunteers are the core of most any event. Very few trade shows, conferences, and fundraisers can properly function without a dedicated, devoted event team running the show behind the scenes.

In other words, if you don’t have the proper framework in place – if you aren’t doing as much as you could be to attract people to your events team and retain them – then your event’s inevitably going to suffer.

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Employees: Everything You Need To Know

Employees are the KEY to having a successful event. No matter how successful of an event planner you are, you can’t put your ideas and hard work into action without help. Whether it is full time employees, volunteers, or paid people for an event, it is important to be able to manage them successfully so they are happy, and so are the attendees. Last weekend, we focused on everything that you need to know about location. So now that you know about WHERE we are going to focus on an important WHO for your next client and event. The topics […]

Choosing an Event Venue: Size Matters

When the time comes to schedule, organize, and manage an event, there will be an unlimited number of questions running through your mind. While every question deserves an answer, there is one you have to deal with before the rest: which venue is best for your event? You can’t do much until you answer this question. After all, attendees want to know where the event is taking place, as this may help them decide if they will attend. A variety of details deserve your attention when choosing an event venue. These include: Size of the venue Number of attendees Location Features […]

Determining The Best Floor Plan For Your Conference

Your conference’s layout is every bit as important as what you’re hosting it for. An event with a terrible floor plan is extremely likely to end in disaster. For that reason, you need to make sure your conference uses its space as efficiently and effectively as possible. That’s what we’re going to discuss in today’s piece – how can you determine the best floor plan for your conference? Figure Out How Much Space You Actually Need First and foremost…how much space are you actually going to require for your event? How many attendees are you expecting to show up, and […]

Why Your Venues Location Is The Most Important Factor In Attendance

Every event planner knows that where they choose to host a meeting or conference is every bit as important as the event itself. Ask anyone who’s been involved with the event industry for even a marginal amount of time, and they’ll tell you as much. If you don’t have a great location, then nothing else matters, right? Even if you’ve got what seems to be the perfect venue, a less-than-stellar location can deep-six any benefits you might gain from it. Why is this, though? One word, folks: proximity. While there are certainly other factors that come into play like technology, […]

Location, Location, Location: Everything You Need To Consider When Choosing Your Venue

Now, granted, location is something I’ve talked about in the past. Venue selection is so central to the event planning process that it’d be bizarre for an event management blog to not have addressed it on at least one occasion. Today, however, I’d like to put together something a little more comprehensive – a one-stop guide that lays out every single detail you need to account for when you’re figuring out where you want your event to be. It’s been said on many occasions that location is everything. In some ways, where your event is situated is even more important […]

Seven of the Greatest Event Venues In The World

It goes without saying that no two venues are exactly the same, and not all event sites are created entirely equal. Today, we’re going to take the time to give a nod to the top places to throw an event. These locales are the best of the best. They’re the living legends of event management; they’re the places where everyone wishes they could host. Chances are you’ve heard about at least one of these places in passing – some of the biggest events of the past decade have been hosted within their walls, after all. Madison Square Garden We’ll start […]

Selecting The Right Event Management Software For Your Business

There was a time when the people responsible for running events had to rely almost exclusively on their wits to ensure that things went off without a hitch. Thankfully, those days are well behind us. Although event planning still requires a great deal of organization, logistical skill, and charisma; there’s now a bevy of tools on the market to make the job a whole lot easier. Fortunate thing, too – as events grow larger and more complex, the need for tools and platforms that streamline the planning process grows greater and greater. Today, we’re going to talk about how you […]

Five Most Important Traits of a Successful Event Management Platform

Today’s we’re going to be taking a look at Bizzabo – an Israeli developed networking and event management app, which last month managed to acquire $2.5 million in funding from a group of investors in the event industry.  We’re not terribly interested in the details of that deal – rather, we’re going to take a look at what it was that made Bizzabo such an attractive choice for these investors. What is it about Bizzabo that gives it so much potential as an event management tool?  What differentiates it from so many others on the ‘net?  In short, we’re interested […]

What Can An Event Management Platform Do For You, Exactly?

The best event management professionals are those men and women who can keep the rapt attention of an audience for hours on end – and make it look easy. They’re those folks who can crunch numbers, analyze their resources, and puzzle out an intricate web of suppliers, staff, and locations in their head. They thrive under pressure, and they wouldn’t trade the high-speed environment of event planning for the world. There’s a good chance that they – and many other event planners, for that matter – could easily get away with not using any technological tools to help them run […]

Why Mobile Compliance & Event Management Go Hand In Hand

Smartphones have changed the world. Of that, there can be no doubt. Today, we’re more connected than we’ve ever been before – and we can work from just about anywhere as a result. Particularly for professions which require a great deal of travel, collaboration, and field work, this technology has been a godsend. Event management is one such profession. Not only do you have access to a host of powerful, full-featured event planning apps through your phone, you’re able to instantly connect and communicate with members of your events team. In short, your Smartphone is one of the most powerful […]

How You Can Keep WiFi Secure At Your Events

As I’m certain you’ve heard on more than one occasion, mobile technology isn’t going to go away. Smartphones and tablets are today as much a part of our lives as electricity. What that means from an event management perspective is that it’s expected – or more like demanded – by attendees that a public WiFi connection is available at the events they attend. After all, they need to be able to connect to the Internet in order to share their experience, don’t they? It’s not just mobile technology, either. As I’ve noted on more than one occasion, embedded devices – […]

How You Can Deal With Data Breaches As An Event Planner

Today, we’re going to tackle a topic that might at first seem like it doesn’t quite fit the Tweetwall blog – information security. See, in a recent piece on upcoming trends in the event planning industry, one of the points I mentioned was the fact that, as we move through 2015, event management professionals are going to increasingly become the target of cyber-crime.  There are many reasons for this, but the chief among them is the fact that – like every other industry – event management is becoming increasingly digitized. We’ve cloud platforms that assist with planning and registration, mobile […]