So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect, here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information […]
People these days really don’t get enough exercise. One need only examine the statistics for evidence of that. More than two-thirds of American adults are considered overweight, with 35.7% of the adult population classifying as obese. Who has the time to exercise anymore, though? We’re all so busy with our jobs and our families that physical fitness sort of just…falls by the wayside. It probably doesn’t help that physically-passive entertainment’s grown so prevalent of late, either – most people would rather sit down and watch Daredevil work out on Netflix than actually hit the gym themselves. Thing is, exercise is […]
People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area. Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for future benefits. Here are some face-to-face networking statistics from HubSpot to help you better understand why […]
A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make such extensive a use of social networks, and few other industries have as much to gain from doing social right. While I’m sure you already know that social media is important, you might not yet be clear on how to create a social media timeline that ensures your next event gets the biggest boost possible from social.
Running an effective social event starts with proper planning. It starts with a timeline, one which covers everything from initial preparation to post-event wrap-up. And within that overall timeline, is where we’re focused today—specifically, creating the social media timeline.
With more than two billion active social media users scattered throughout the world, this trend is here to stay. There is no guessing as to whether Twitter, Facebook, Instagram and other social media platforms will continue to increase in popularity in the years to come. Social media is used by many people for many reasons. There are those who uses these sites to share updates with friends and there are those who rely on social media to grow their business. ALSO SEE: Acing Social Media on a Bootstrap Budget And of course, social media has become a big part of the […]