Five Ways You Can Make Your Next Event More Innovative

Boost event innovation: Break free from schedules, engage senses, and heed attendee voices. Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and…

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How to Remain Productive While Working from Home

With a growing number of people working from home, both full and part-time, today’s workplace does not look the same as it did in the past. There are many benefits of working from home, which is why so many people seek a position in which this is a possibility. Along the same lines, there are employer benefits as well. Rather than discuss the benefits of working from home, this article will focus on how employees can remain productive while doing so. See: Remote vs. Inhouse Which is Best For You The television is right behind you. Your children are in…

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The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

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Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on? Don’t miss out on our featured posts below. The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet?…

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What Is Decision Fatigue, And How Might It Impact You?

Last week we touched on the basics of decision fatigue, this week we go a little more in depth into this issue and what it could mean for you. As an event management professional, you’re no stranger to being decisive. You likely make thousands of career-related decisions a day, and thousands with each event. And amidst all that decision-making, there’s also a good chance that, on at least one occasion, you found yourself grinding to a halt, unwilling to even make a choice as small as what you’re having for breakfast. “We make decisions all day long, without really considering…

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