The Ten Biggest Event Marketing Fails Of 2013

Well folks, we can finally bid farewell to 2013. Before we really kick off the New Year, let’s first take a look back at some of the biggest event marketing fails of 2013. In the world of marketing and event management (which are rapidly converging on one another), there were some positively titanic botches, many of which will be remembered for years to come. The fiascos we’re going to look at today represent mistakes that no event management professional in their right mind should make.

Venue Booking: More than Just About Money

Are you in the process of booking a venue for your next event? As you compare your options there should be several key questions rolling through your head. Like many, the first factor you are likely to focus on is money. While you need to secure a venue that fits your budget, if you don’t consider other details you may find yourself making a poor decision. Here are four key factors, other than cost, to consider. Size There are venues of all sizes, ranging from small hotel conference rooms to large convention centers. Obviously, the more square footage a venue…

Budget-Saving Tips for your Next Event

As an event management professional, one of your jobs involves juggling your event budget with the needs of your client. Unfortunately, running an event isn’t cheap, and a lot of clients will be looking to cut corners and save money wherever possible. Your clients might not necessarily understand what goes into getting an event up and running, and often end up trying to trim the fat from inadvisable components of your event, such as security costs, guest speaker budgeting, or equipment. Your job is to ensure that this doesn’t happen. Of course, there’s nothing wrong with trying to save money.…

The Aftermath of a Failed Event, and what to do next?

A while back, I talked a bit about what an event manager—and the brand they’re working with—should do if one of their events goes south. That piece focused primarily on what an event management professional should do to avoid and mitigate trouble. Today, we’re going to focus on how to manage a failed event after the fact. We’re going to assume that, despite your best efforts, you were unable to salvage your event.

What should be done after an event has gone off the deep end?

Ten Steps to Avoid Event Planner Burnout

Event planning can be exhilarating but also exhausting. From coordinating details to juggling schedules, the stress can become overwhelming. However, top event planners have mastered the art of staying balanced. Here’s a roadmap to help you avoid burnout, maintain productivity, and thrive as an event planner.

5 Tips for Planning a Successful Event

There is a fine line between a successful event and one that blows up in your face. It goes without saying that you want to be planning a successful event. And you’re in luck! Here are five simple tips of advice to follow that can lead to a more successful event.

Resolving Event Team Conflicts: Strategies for a Stronger Team

Interpersonal conflicts are inevitable in event management teams, where high-pressure environments and tight deadlines can create tension. Resolving event team conflicts effectively is essential to maintaining productivity and morale. When left unaddressed, conflicts can escalate, causing disruptions that impact the success of your event. Here’s how you can handle conflicts and foster a more cohesive team. Recognize and Address Conflicts Early The first step in resolving event team conflicts is identifying the problem before it escalates. Pay attention to signs like tension, passive-aggressive behavior, or a drop in team collaboration. A proactive approach prevents minor disagreements from becoming major issues.…

Big Data Plays A Role In Event Management

What’s the big deal about big data?

We’ll assume every event planner knows they should be collecting hard data on their events and analyzing this information, looking at their metrics and working to improve performance, drive down costs, etc. We’ll also assume you’ve heard the term.

Prevent Event Burnout- Stay Energetic And Passionate

It’s Friday afternoon, and your anxiety levels are through the roof! Tell me if this sounds too familiar. You’re stressed. You’re tired. Nothing really seems as exciting as it used to because it all feels like a grind, a slog, and too much for one person to manage.

5 Traits of a Successful Event Management Platform

For event professionals, the right event management platform can be a game-changer, providing the tools necessary to streamline planning, enhance attendee engagement, and simplify complex logistics. Let’s explore the essential traits of a successful event management platform that make it a must-have for any event planner. 1. Robust Information Management Effective information management is the backbone of any successful event management platform. From tracking registrations and attendee demographics to organizing schedules and budgets, the platform should offer seamless data handling and storage. A strong information management system lets event planners focus on the event rather than toggling between disjointed spreadsheets…

How to create a Tweet Suite

We’ve all been to conferences that had comfy couches, we may have even been to conferences that had Tweetwalls (We hope so!), but have you ever been to a conference that had a Tweet Suite? Well today, we’re going to go over some of the basics on how to create one to increase engagement and socialization at your events. Just to clarify exactly what a Tweet Suite is—essentially, a Tweet Suite is an area at your event dedicated for your attendees to lounge, relax, socialize and maybe get some work done if they desire. Seating The first thing you need while creating…

Unique Event Planning: How to Make Your Events Stand Out

In the bustling world of event planning, standing out is essential. The industry is crowded, and with the advent of mass communication, nearly every field is overflowing with hopefuls.

Distinguishing yourself as an event planner requires true creativity and a willingness to step outside the comfort zone. Unique event planning can be your key to success.

The Real Cost Of Event Management Blunders

Today, we’re telling you a story about a young entrepreneur by the name of Suresh Doss. He is – or rather, was – an amateur event planner and freelance food writer. Today, he owes the City of Toronto $36,000. His is a cautionary tale, a story that drives home the importance of knowing who you’re working with and what you’re doing. See, Doss was part of a 2013 experiment to put food trucks in parks all across the city. Armed with an array of different meals, the trucks would keep hungry park-goers fed and content – and make a bit…

Twenty Components Every Event Management Website Needs

Most event management professionals understand the importance of having a website – or at least some sort of online presence. While it’s certainly possible to get by without a website, it’s not the wisest choice in today’s competitive marketplace. Yet, not all websites are created equal. There are certain elements, components that make up a site, which make one website more successful than another; attracting traffic, retaining visitors, and bringing people back to look again. If you really want to see a return on the effort you put into your site, here are twenty components every event management website should…

Cold Calling 101 – Cold Calling for Event Sponsorships

Cold calling for event sponsorships is a task most event organizers face. Cold calling is vital to securing partnerships and boosting your event’s budget. But cold calling isn’t just about dialing numbers—it’s about strategy. Mastering the art of cold calling can make a huge difference in your success as an event manager or organizer. Here’s how you can do it effectively.

How The Cloud Is Changing The Event Industry

At the risk of sounding like a broken record, cloud computing is one of the most disruptive technologies ever developed. Few other technologies have such a wide range of uses, and few others have fundamentally changed so many different fields. Event management, of course, is one of those industries impacted by the cloud, and planners need to understand the advantages provided by the cloud, and harness those to further events. How has the cloud changed event management for the better? More importantly, how can you as an event planner capitalize on this? The cloud is itself an encompassing term; cloud…

Boost Event Signups: Strategies to Attract More Attendees

If you’re struggling to attract attendees for your event, you’re not alone. Many event planners face the challenge of low signups despite their best efforts. The key is to alter your approach, address the gaps, and implement strategies that drive engagement and conversions. Here’s how to turn things around and get your signups rolling in.

Five Significant Ethical Issues In The Event Industry

As with any industry, event planning has its own set of sticky ethical issues to deal with. As an event manager, you’re eventually going to be faced with a moral dilemma (or two, or three…) over the course of your career. How you deal with them will not only define you as a professional, but as a person. It’s important that you’re made aware five ethical issues you might face in the event industry – and equally as important that you approach them with integrity. Honest Representation A few weeks ago we wrote about the most significant challenges a wedding…

Five Effective Strategies to Minimize Event No-Shows

Event planners know that one of the biggest challenges they face is dealing with no-shows. Whether it’s a small gathering or a large-scale conference, no-shows can lead to wasted resources, unnecessary costs, and a less vibrant atmosphere. To minimize event no-shows, consider implementing these five effective strategies. 1. Ensure Your Event Resonates with Your Audience To minimize event no-shows, it’s crucial to create an event that your target audience finds genuinely interesting and valuable. The more your event resonates with your audience, the less likely they are to skip it. Clearly communicate the event’s objectives and highlight the unique benefits…

Helping Guide Guests Around Your Event’s Host City

Some of you might be surprised to learn that, as an event management professional, your bailiwick extends well beyond the doors of your conference hall. We’re not talking about hotels, transportation, or trade show parties, either – though these are all essential components of a successful event. See, if you’re running a conference that takes place over multiple days, you’re certain to have guests interested in exploring their host city – and most aren’t likely to know a great deal about where they’re staying. Even if you plan a party for each night many of your attendees will splinter off…

←
1
…
24
25
26
27
28
29
30
…
32
→