Anything and everything related to Event Marketing.
Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?
When you’re running social media for a sports team, the competitive spirit can extend to your department. How much can you do with a small budget? What innovative ideas can get fans talking?
Creating that ideal campaign is challenging, even for the most successful teams.
Bad news. There is no recipe for a successful sports event marketing campaign. That’s also good news. Why? Because it means the only thing you need to promote your event is some ingenuity.
The best marketing campaigns, whether for a sports team, a product, or service, all have an authenticity to them that people respond to. What that authenticity is will depend on what you’re promoting and who your fans are.
The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.
The best events are memorable—in a good way. You want attendees to look back fondly at your event and have such a good time that there’s no question of whether they’ll come back next year. This is where audience engagement comes into play. The more involved attendees are in the day’s activities, the more they will hold your event in high esteem. But creating the right mix of engagement, participation, and excitement is tricky if you don’t have the right tools.
