3 Unique Non-Profit Marketing Campaign Ideas for Universities

When is the last time your university updated its non-profit marketing campaigns?

College and university staff might know more about change than people at any other institutions. Every year you see a new cohort enter the community, while another group moves on. You watch as graduate students go on to focus on their careers, or move on to other universities. You’ve seen student records go from papers jammed into overstuffed filing cabinets to tidy digital files.

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How to Boost Fan Loyalty with Consumer Generated Marketing

Consumer-generated marketing is your ticket to better fan engagement.

I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.

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How to Improve Fan Engagement at Sporting Events with Hashtags

Want to boost fan engagement at sporting events? Look no further than your favorite hashtag.

You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.

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10 of the Best Trade Show Booth Ideas Ever

Are these some of the best trade show booth ideas? The results speak for themselves.

Since the earliest days of human culture, trade shows have been part of our lives. They’ve come a long way from the days of carrying your wares around on the back of an ox cart, though. Today almost every major industry hosts regional, national, and even international trade shows. Some of the larger events can draw tens of thousands of attendees. If your company is participating in a trade show, that’s a lot of potential customers in a concentrated space and time. That also means you have a lot of competition.

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22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

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3 Sports Marketing Trends That Are Changing the Game

From the stylized posters of the last century to modern “smart” arenas, sports marketing trends are always on the leading edge of the game.

Some sports marketing trends are timeless. In the 1870s, tobacco companies used baseball cards to promote brand loyalty and boost sales. Today, those cards are an industry of their own and plenty of big brands partner with star athletes to promote their products.

Instead of tobacco, you have Nike sponsoring basketball star Michael Jordan or the U.S. Women’s Soccer Team’s Alex Morgan. Olympian Mary Lou Retton appeared on the front of the Wheaties cereal box. Nascar driver Danica Patrick starred in commercials for internet hosting company GoDaddy.

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10 Low-Cost Social Media Ideas for Nonprofits That Deliver High Value

Social media ideas for nonprofits work best and deliver the highest ROI when they leverage hashtags, video and the most popular social platforms.

As a non-profit, your goal is to raise as much money and find as many new donors as possible, while rewarding your current donors. Social networks like Facebook have indeed made it easier to reach the masses—75% of male internet users are on Facebook as well as 83% of female internet users, according to Pew Research Center. The social media ideas for nonprofits below offer plans for attracting, engaging, and satisfying donors in-person and online.

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Ten Tips To Figure Out Who To Market To

Ten Tips To Figure Out Who To Market To: Avoid marketing disasters by discovering and reaching your ideal consumers through these 10 tips.

Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.

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Five Marketing Tips for An Event

The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. To ensure maximum reach and attendance, you must create a comprehensive and effective marketing plan using these marketing tips for an event.

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How to Create an Event Page that Increases Conversions

So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect,m here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information […]

Sweatworking: The Ultimate Guide to Combining Event Networking and Fitness

Boost connections and fitness with sweatworking: the ultimate fusion of networking and exercise. Uncover the secrets to successful events!

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Networking: Are You Doing it Right?

Networking Made Easy: Boost Your Personal Brand with Essential Tips, Digital Ice Breakers, and ‘Sweatworking’ Sessions. Networking constitutes a key, non-negotiable element when it comes to constructing and fortifying an impactful and recognizable personal brand. . The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time. This week we are […]

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is […]

Boosting Social Media at Events

Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of […]

The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

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Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on? Don’t miss out on our featured posts below. The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet? […]

Create an Incredible Corporate Culture with Creativity

Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business. Makes sense, right? As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work.  Here’s the thing, though…positivity? It’s […]

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc […]

Top 5 Ways To Monetize An Email List

As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list? There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand. Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as […]

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to […]