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The Everwall Story

From humble beginnings, and a few name changes… We’ve gone by a few names since started a decade ago (2008). Originally we were Socialping, which was founded to provide cutting edge, yet affordable real-time Twitter analytics to companies around the world. Shortly after the launch of our analytics platform, and with a huge nudge from employees—and clients of ours—at PayPal, we created the first version of our Tweetwall offering. Since that first version of Tweetwall, we’ve worked with hundreds of companies and organizations like PayPal, Microsoft, eBay, Yahoo, CNN, Syfy, Intel, Intuit, Obama for America, The Webby Awards, Citrix, Sprint,…

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Event ROI: A Step-by-Step Guide for Event Success

What is ROI?

ROI, or return on investment, is a fundamental concept in business where you track the amount of money you spend on something versus the amount you spend to make it happen, and then from that determine if it was “worth it.”

To calculate ROI, one can use a simple formula: (Revenue – Total Expenses) / Total Expenses.

This formula allows you to determine the ultimate net value of the investment and evaluate its success.

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Maximizing ROI: How to Increase Engagement at Your Next National Sales Meeting

Increase engagement at your National Sales Meeting for maximum ROI and sales success with proven strategies. National Sales Meetings, often abbreviated as NSMs, are pivotal events in any organization’s calendar. They represent a unique opportunity to bring together the sales team from across the nation, to align goals, share strategies, and foster a sense of camaraderie. Similarly, Sales Kick-Off Meetings or SKO meetings, are crucial events typically held at the start of a financial or sales year. They are designed to motivate the sales team, set the tone for the year ahead, and provide necessary training and updates. These meetings…

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How to Create & Manage a Social Media Wall for Events with Big Crowds

Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds,…

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