How to Move Off TINT Now That It Has Become TrueLoyal

If you booked an event social wall through TINT in years past, you may have logged in recently and noticed something is different. The company you remember for event walls has changed hands and changed direction. TINT merged with a loyalty software company called Zinrelo, and the combined business now operates as TrueLoyal, a customer loyalty platform (source). That shift matters if you still have a wall running on their service or have an event on the calendar that was counting on one.

This article walks through what actually happened, what it means for your current embeds and future events, and how to move to a new provider without a stressful scramble. Moving off TINT is not complicated, but it does need to happen on your schedule rather than the day your event opens its doors.

What Happened to TINT and Why It Affects Your Event

TINT was well known for user-generated content walls, including the social walls people displayed at conferences, trade shows, and other live gatherings. After merging with Zinrelo, the focus moved toward loyalty programs, rewards, and customer retention tools under the TrueLoyal name. Event social walls are no longer the core of what the company sells.

For you, that has a few practical effects worth thinking about now instead of later.

• Existing embeds may not get the same attention. A website social wall that has been quietly running on TINT could keep working for a while, but a platform pointed at loyalty software is unlikely to keep improving the wall product you rely on.
• Upcoming events carry real risk. If you have a conference or trade show booked and assumed your usual TINT wall would be there, you now have a gap to fill before that date.
• Support priorities shift after a merger. When a company changes direction, the help you get for an older product often changes too. That is not a knock on anyone, it is just how these transitions usually go.

None of this means your current wall stops the second the merger is announced. It means the safe move is to plan a switch on a calm timeline, so you are choosing when to migrate rather than reacting to a surprise during a live event.

Choosing a TINT Social Wall Replacement That Fits Events

Before you copy over a single piece of content, it helps to know what a solid TINT alternative should include. A replacement built for live events is not the same as a general social media tool, so keep these points in mind as you compare options.

Continued X (Twitter) support

X remains a major source of live commentary during events, especially conferences and sports. Some providers quietly dropped X after the platform changed its access rules. Make sure any TINT social wall replacement you consider still pulls in X posts, because losing that feed can leave a noticeable hole in your wall during a busy event.

Plenty of content sources

Attendees do not all post in the same place. A good event wall should gather content from many networks so you are not stuck with one feed. Everwall supports 15 different content sources, with the most popular being X (Twitter), Instagram, LinkedIn, Bluesky, Facebook, Everwall Direct (Web Form), and SMS. That range means whether your crowd lives on LinkedIn or texts a photo from the floor, their posts can appear on screen.

Direct posting without a social account

Not everyone wants to post publicly, and some attendees do not use social media at all. The ability to post through a web form or by text message lets those people join in anyway. It also gives you a clean, on-topic source of content that you fully control. If you want a deeper look at this, our guide on getting attendees to post without social media covers it in detail.

A long, stable track record

After watching one provider change direction, stability probably matters more to you now. Everwall has been running social walls for 17 years, which is a helpful signal when you are trusting a company with a wall that has to work in front of a live audience.

The full feature-by-feature comparison lives on our TINT alternative page, which carries the complete table so you can check each point side by side.

A Practical Migration Checklist

The word “migration” sounds heavier than the work actually is. Most of it is simple inventory and setup. Here is a clear order to follow so nothing slips through.

1. Inventory your walls and embeds

Make a list of every place a TINT wall currently appears. That includes live event walls, any website embeds, and walls inside an event app. Write down where each one lives and who owns it internally. You cannot move what you have not written down, and older embeds have a way of hiding on pages people forgot about.

2. Map your content sources

For each wall, note which sources it pulls from. Are you gathering a specific hashtag from X and Instagram? Are you accepting posts from a web form? List every source and every hashtag or handle so you can recreate the exact same feed on the new platform.

3. Recreate your moderation rules

Moderation is what keeps a wall safe and on-brand in front of a crowd, so do not skip this step. Note your blocked words, approved-only settings, and any accounts you always allow or always hide. Set the same rules up on your new wall before the event. If you want a refresher on doing this well, our post on social wall moderation best practices is a good reference.

4. Swap the embed codes

For any website or app embed, you will replace the old TINT code with the new one. This is usually a copy-and-paste job. Everwall includes website embedding with event social walls at no extra cost through our Social Walls for Websites product, so you can put your wall on your site or in your event app the same way you did before.

5. Test before the event, not during it

Run the wall with real posts a few days ahead. Post from each source, check that your hashtag pulls correctly, and confirm your moderation catches what it should. Watch it on the actual screen or page where it will live during the event. Testing early gives you time to fix anything small while it is still easy to fix.

Work through those five steps and you will have a wall that behaves exactly like the one you are leaving, with none of the uncertainty hanging over the old platform.

How Long Migration Really Takes

Here is the reassuring part: a migration like this takes days, not weeks. Once you have your list of walls and your content sources written down, setting up an Everwall event social wall and dropping in a new embed is quick. The longest part is usually gathering your own information, not the technical setup.

That short timeline is exactly why you should not wait. There is a real difference between calmly switching providers two weeks before a conference and trying to stand up a brand-new wall the morning doors open. The first is a routine task. The second is the kind of thing that makes an event team’s stomach drop.

If your next event is a sales kickoff or a large conference, you may also find useful ideas in our articles on sales kickoff engagement and conference engagement tools once your wall is set up.

Making the Switch Feel Routine

The change from TINT to TrueLoyal was a business decision that made sense for that company, but it left event organizers needing a new home for their walls. The good news is that a social wall is a well-understood tool, and moving one is a defined task with clear steps.

Pick a replacement that keeps X support, offers a wide set of content sources, lets people post without a social account, and has a track record you can count on. Copy your sources and moderation rules over, swap your embed codes, and test everything before your event goes live. Do that, and the switch becomes a small line item on your prep list rather than an emergency.

The single most important thing to remember: if your wall still runs on TINT, migrate before your next event, not during it. A few quiet days of setup now saves you from a live-event problem later.