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The Everwall Story
From humble beginnings, and a few name changes… We’ve gone by a few names since started a decade ago (2008). Originally we were Socialping, which was founded to provide cutting edge, yet affordable real-time Twitter analytics to companies around the world. Shortly after the launch of our analytics platform, and with a huge nudge from employees—and clients of ours—at PayPal, we created the first version of our Tweetwall offering. Since that first version of Tweetwall, we’ve worked with hundreds of companies and organizations like PayPal, Microsoft, eBay, Yahoo, CNN, Syfy, Intel, Intuit, Obama for America, The Webby Awards, Citrix, Sprint,…
Privacy Policy
Effective date: June 30th, 2025 Everwall, Inc. (“us”, “we”, or “our”) operates the everwall.com website and various websites located under the everwall.com domain name (the “Service”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same…
1Q22: Social Media Hub & Web Form Enhancements, LinkedIn Integration, RSS Feed Support & Image Optimization
The first quarter of 2022 brought significant enhancements to the Everwall platform, with a focus on expanding integration options, improving visual display features, and giving event professionals more control over their social content. Here’s what’s new:
How to Put a Social Wall on the Big Screen at Winter Commencement
The lights dim, the graduates file in, and the arena screen usually shows the same static slide it has shown for the last twenty minutes. Meanwhile, families in the stands are already snapping photos, texting proud grandparents, and posting pictures of their graduate. All of that energy is happening on hundreds of phones, and none of it is on the screen everyone is looking at. A winter commencement social wall changes that. It pulls posts from families and graduates into one live feed and puts them on the big screen for the whole room to see. If you are the…
Social Media Wall Cost in 2026 and How to Budget for One
If you have ever tried to figure out the social media wall cost, you probably ended up more confused than when you started. One company shows a single event price. Another shows a monthly plan. A third one asks you to “contact sales” and never lists a number at all. It feels like every vendor is speaking a different language, and none of them make it easy to compare.
The good news is that social wall pricing follows a few simple patterns once you know what to look for. In this guide, we will walk through the three main ways these products are priced, what actually makes the price go up or down, and how much you should plan to spend based on the size and type of your event. By the end, you will know exactly which pricing model fits your situation and how to budget without overpaying.
How to Add a Private Social Wall to Your Sales Kickoff (No Public Posting Required)
You spend months planning a sales kickoff. You book the venue, line up the speakers, and put together an agenda packed with product updates, awards, and big goals for the year. Then the general session starts, and the room feels flat. Reps sit and listen. The remote folks on the video call are somewhere between paying attention and checking email. Nobody asks the question everyone is thinking. The wins your top performers pulled off last quarter go unmentioned because there was no good moment to bring them up.
This happens at a lot of internal meetings, and it is not because your people do not care. It is because there is no easy way for them to speak up in a big room full of coworkers and leadership. So they stay quiet, and all that energy stays locked inside their heads.
SKO Themes for 2027: Getting Your Sales Team AI Ready
Sales teams are already using artificial intelligence every single day, whether or not their company has an official plan for it. Reps use it to write emails, research prospects, prep for calls, and clean up notes after a meeting. So when you sit down in Q4 2026 to plan your next sales kickoff, the biggest question is not whether AI belongs in your program. It already does. The real question is how you help your team use it well without losing the trust and judgment that close deals.
That is what makes AI readiness one of the smartest directions for SKO themes in 2027. It feels current, it speaks to what reps are actually doing, and it gives your leadership a reason to bring everyone into the same conversation. Below, we will walk through why this theme works, why people still matter more than software, specific theme names you can use, and how to build a full day around the idea.
Sales Kickoff Ideas to Get Employees Engaged
Most sales kickoffs follow the same pattern. Leadership presents the new numbers, product teams walk through updates, and enablement runs a few sessions on the latest playbook. Reps sit, watch, and clap when they are supposed to. By lunch on the first day, half the room is checking email under the table.
It does not have to go that way. The best sales kickoff ideas give your team clear, low-pressure ways to join in, share what they know, and feel like part of the plan instead of an audience watching it happen. This article covers why so many SKOs feel flat, what real engagement looks like, and specific activities you can use before, during, and after the meeting.
User-Generated Content Trends 2026: Why Authenticity Wins Events
Walk through any event today and pull out your phone. Chances are you’ll see attendees taking photos, recording short clips, and posting reactions before a session even ends. That flood of real, unscripted content says more about your event than any brochure or highlight reel you could produce. And in 2026, that difference matters more than ever.
People have grown tired of marketing that looks too perfect. They scroll past it. They tune it out. What catches their attention now is content made by regular people who have nothing to sell. This shift is changing how events attract attendees, keep them engaged, and earn their trust. The user-generated content trends 2026 are pointing in one clear direction: real wins.
Everwall Ongoing Social Walls for Fresh, Engaging Content
Walk into almost any office lobby, school hallway, or restaurant, and you will probably see a screen on the wall. At first, people glance at it. Maybe it shows a welcome message, a few company values, or an upcoming holiday schedule. But after a week or two, something happens: everyone stops looking.
The reason is simple. The content never changes.
When the same slides loop over and over, people learn what is on the screen and their eyes skip right past it. The information also gets stale fast. A screen still promoting last month’s meeting or an event that already happened tells viewers that nobody is paying attention to it. And once a screen feels ignored by the people who run it, the people who walk by ignore it too.
AI for Social Wall Management with Everwall’s MCP Server
Running a social wall during a live event means juggling a lot at once. You are watching posts come in, deciding what to approve, pinning the moments that matter, and updating the room on what happens next. All of that happens while the event is moving fast around you. Now imagine describing what you want in plain words and having an AI tool help you get it done, without giving up any control over what actually shows on screen.
That is where AI for social wall management can make a real difference. Everwall’s new MCP server makes possible. This article walks through what it does, how it works, and why it matters for the people who keep events running.
Trade Show Lead Capture Strategies That Convert in 2026
You spent thousands of dollars to be at the show. You paid for the booth, the travel, the shipping, and the staff. At the end of it all, you walk away with a stack of scanned badges and a spreadsheet full of names. Then two weeks later, your sales team tells you almost none of those “leads” answered a call or an email.
This happens more often than most exhibitors want to admit. The problem usually is not the number of leads. It is the quality of them. A badge scan tells you someone stood near your booth long enough to get scanned. It does not tell you if they cared, what they needed, or whether they will ever remember talking to you.
How Everwall Wrapped Creates an Event Recap Page
During your event, attendees post photos, reactions, and shared moments. Those posts show up on your social wall in real time, the room feels alive, and then the event ends.
A few days later, all of that content is scattered across people’s personal feeds, buried in a camera roll, or simply gone. The energy you worked hard to create disappears with it.
It doesn’t have to. An event recap page gives that content a place to live after the closing remarks, so the work attendees put in keeps paying off.
AI Personalization in Event Marketing
Imagine signing up for a conference. Before you even arrive, an email greets you by name, suggests three sessions based on your job title, and reminds you about a networking lunch you might like. That feels helpful. Now imagine that same email mentions the coffee shop you visited that morning, references a private message you sent a colleague, and predicts who you’ll want to avoid at the after-party. Suddenly it feels like someone has been watching you.
That gap between helpful and unsettling is the whole challenge with AI personalization in event marketing. The tools have gotten very good at predicting what people want. The hard part is knowing when to use that power and when to hold back. This article walks through how event planners can use AI to make experiences better while keeping the trust of the people who show up.
Event Social Wall Platform: What Everwall Does and Who It’s For
An event social wall platform is software that collects and displays social media posts in real time during live events. It pulls content from multiple social networks, filters it through moderation tools, and shows the results on large screens for everyone to see.
Think of it as a live feed of what attendees are saying, sharing, and posting about your event. When someone tweets a photo with your event hashtag or shares an Instagram picture on their feed, that content can appear on screens throughout your venue within seconds.
The purpose is simple: make attendees feel like part of something bigger. When people see their own posts displayed alongside hundreds of others, they become active participants in the event and feel like they’re part of the greater conversation. This visibility and emotional emotional desire to join in encourages more people to share, which creates a cycle of engagement that benefits everyone involved.
Event Engagement Use Cases: 3 Ways to Drive Participation
Your next event needs more than a good speaker lineup or a well-decorated venue. Attendees today expect to participate, not just observe. They want to see their photos on screen, watch their comments appear in real time, and feel like part of something bigger than themselves. But here’s the challenge: participation doesn’t happen the same way at every event. A three-day conference has different needs than a school graduation. An office lobby requires something different than a product launch website. The engagement format you choose matters as much as the content you create. This guide will help you match the…
Event Engagement Plan Template: A Simple Strategy for Participation
So you’ve spent months planning an event. The venue looks great, the speakers are ready, and the agenda is locked in. But when attendees arrive, they sit quietly, check their phones, and leave without posting a single photo or sharing a thought. What went wrong?
The answer is usually simple. Most events don’t have an engagement problem. They have a planning problem.
Engagement gets treated like an afterthought. Prompts are created the night before. Instructions for participating are unclear or buried in an email no one read. Attendees want to join in, but they don’t know when, how, or why they should.
How to Use Your Event Agenda to Drive Participation
You’ve spent months planning an event. The speakers are ready. The venue looks great. The hashtag is catchy. But when you look around the room, most attendees are checking their phones, staring blankly at the stage, or quietly chatting with the person next to them. Almost nobody is posting. Nobody is asking questions. The energy feels flat.
What went wrong?
In most cases, the problem isn’t your content or your audience. It’s confusion. Attendees don’t participate because they don’t know when they’re supposed to, what they’re supposed to do, or if their contribution even matters. This is where your event agenda becomes more than a schedule. When designed with intention, your agenda can guide attendees toward specific moments of engagement throughout the day.
This article will show you exactly how to use an event agenda to drive participation by building engagement prompts directly into your schedule.
Event Engagement Checklist for Planners
Walk into any event, and you’ll see the same thing: some attendees are leaning in, taking photos, asking questions, and sharing on social media. Others are checking their phones, watching the clock, or mentally planning their escape. What separates these two groups? It’s not the content. It’s not even the venue. The difference is whether someone deliberately planned for engagement or simply hoped it would occur. Most event planners spend weeks coordinating logistics. They confirm catering, arrange seating, schedule speakers, and test audiovisual equipment. But engagement? That often gets treated as an afterthought. Something that should just emerge naturally when…