If you think the only time the weather matters is when you’re running an outdoor event, you’d be sadly mistaken. The weather has an impact on virtually every facet of your event, even if it’s not immediately obvious. For this reason, ignoring it entirely is a foolish thing to do.
Today, we’re going to examine how the weather affects your events –and what you can do to account for it.
2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one…
In the past, we’ve talked a great deal about how you can tailor events for your attendees. We’ve talked about how to make guests feel comfortable, how to keep them entertained, and the importance of listening to what they’re saying. What we haven’t really talked about is how to get them to your event in the first place. Certainly, we’ve touched a bit on event marketing – avenues you can use to increase awareness, tactics you can utilize to get people interested and draw their attention – but we haven’t really gone into specifics. Today, that changes. We’re going to…
Mobile technology is the future. I don’t think you’ll find a single person in our gadget-crazed society who’ll argue otherwise. In a world where Android is king and we’ve more Internet-connected gadgets than we have people, it’s quite clear which way the wind is blowing, isn’t it? The fact is, nearly everyone – from nearly every profession – is engaging with mobile technology in some way, shape, or form. That includes event management professionals. The potential mobile technology holds to streamline the process of planning an event is effectively unmatched. Our primary tools are smartphones and tablets. There’s a whole…
