Many of you are familiar with using a Tweetwall for live events. This is a great way to engage attendees and boost social sharing. But did you know that a Tweetwall can also bring a variety of benefits to an office environment?
A decade ago, if you went around telling people that one day, everything from their fridge to their TV to their coffee machine would connect to the Internet, they’d look at you like you had two heads. And yet that’s exactly the world we live in. We bring more aspects of our everyday lives online with each passing day, enabling extra functionality and a level of interaction none of us could have imagined.
In our fast-paced, hyperconnected world, the desire to escape the noise and retreat into tranquility is stronger than ever. Planning a retreat-styled event offers a fantastic opportunity to promote a brand or foster goodwill among employees. Here, we’ll explore three different types of retreats and provide tips to help you plan and host them successfully. General Advice for Planning Retreats Before diving into the specifics of each retreat type, let’s cover some general advice applicable to all retreats: Marketing is crucial: Like any event, people need to know about your retreat before they can attend. A robust advertising campaign is…
Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.
When planning an overseas event, the excitement of taking your event to international soil can be exhilarating. However, navigating the intricacies of different cultures, languages, and logistical challenges can be a daunting task. We at Everwall are here to ensure that your venture into planning an event abroad is not only successful but also an enriching experience. Here are five invaluable tips to keep in mind.
The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event. To ensure maximum reach and attendance, you must create a comprehensive and effective marketing plan using these marketing tips for an event.
So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets? Before you declare your event page perfect,m here are some questions to answer: What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step? What type of information…
Sparking a conversation with a group was difficult enough before the Internet existed. Now, however, we’re living in a society where all of us are bombarded with information on a daily basis, such that any message which doesn’t immediately stand out is lost in all the noise. There’s even a term for it – information overload. Thing is, that very same technology responsible for this overload can also be one of the most effective tools for learning, engagement, and creativity in your arsenal. All you need to do is break the ice. Once you do that – once you get…
Networking at your events made better: Learn essential tips for meaningful connections and enhancing attendee experience. People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area. Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for…
Networking Made Easy: Boost Your Personal Brand with Essential Tips, Digital Ice Breakers, and ‘Sweatworking’ Sessions. Networking constitutes a key, non-negotiable element when it comes to constructing and fortifying an impactful and recognizable personal brand. . The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time. This week we are…
A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make such extensive a use of social networks, and few other industries have as much to gain from doing social right. While I’m sure you already know that social media is important, you might not yet be clear on how to create a social media timeline that ensures your next event gets the biggest boost possible from social.
With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is…
As an event planner, it’s essential to leverage the power of social media to enhance attendees’ experience, boost engagement, and maximize the exposure of your event. With almost 5 billion active users on various social platforms, knowing how to increase social media at events can significantly impact your event’s success.
Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of…
There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why: Improved efficiency regarding event entry Additional revenue streams Looks good to attendees Access to real time insights and data Eliminate counterfeit tickets So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance Others have used this successfully, but that doesn’t mean you can…
Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online. Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons…
Any ticketed event, no matter how large, will eventually run out of space if there’s enough interest. It’s inevitable – and to be frank, there are far worse problems to have in your field than a sold out event. At the same time, a sold-out show potentially opens you up to a completely different issue: ticket scalping. Desperate to gain access to an event on short notice, people will often turn to scalpers for admission. These men and women would traditionally purchase tickets in bulk, selling them at a profit – some less reputable ones might even forge their own…
Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event. This closely follows our series from last week that looked at current innovation that is changing the event industry. Check out our pieces…
Boost event innovation: Break free from schedules, engage senses, and heed attendee voices. Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and…
