A Killer New Year’s Resolution Guide for Businesses

2016 has finally arrived, folks – and with it comes countless tides of New Year’s resolutions. With 2015 still fresh in their mind, everyone’s started looking back to think about what they might change and what they want to improve. A resolution is always a pretty personal thing, in all honesty, but it doesn’t need to be. You can formulate one for your business every bit as easily as you can for yourself – and in all honesty, you should. That’s easier said than done, of course. A business tends to be a little more complicated than a person. Thankfully,…

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely…

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social…

Acing Social Media On a Bootstrap Budget

Learn how to establish a strong social media presence for your brand. Social media on a budget is possible!

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.

How You Can Refresh Your Event Management Firm In The New Year

A New Year is upon us! Traditionally, this is when we look back at the past year and think about all the stuff we did right (and wrong); when we look forward and draw up a few New Years’ resolutions we’ll probably end up breaking in a few months. Coincidentally, it’s also the perfect time to refresh your event management business. I should explain. See, every business no matter how successful runs the risk of getting a bit stale after a while. If you aren’t regularly mixing things up and coming up with new ideas and approaches, then you may…

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a…

5 Signs you are Addicted to Social Media

According to the Pew Research Center, as of January 2014, 74 percent of online adults were using social networking sites. While some of these people only use social sites from time to time, others let it consume their life. They are checking Twitter while they eat breakfast. They are posting to Facebook when they are supposed to be working. And of course, they are using Instagram to show the world what they are doing, where they have been, and maybe even what they are eating. Generally speaking, a social media addiction is not harmful. Sure, it may consume many hours of…

What Gifts Should You Give Your Clients This Holiday Season?

‘Tis the season for gifts and giving. As an event manager, you’re no doubt already trying to come up with some gift giving ideas for your most valued clients. And if you aren’t, you should be. Feelings of warm and fuzzy generosity aside, there are plenty of reasons to think up a few gifts to hand out to your clients this Christmas, chief of which is loyalty. See, generally speaking, people enjoy getting gifts. And if you give them something meaningful, they’re definitely a lot likelier to regard you in a positive light – and that much likelier to choose…

Why Your Kids Should Learn How to Code

Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code. Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are…

Team Feedback in Event Planning for Unmatched Success

Unlock the power of team feedback in event planning. Discover how to enhance your skills, show appreciation, and grow as an event planner. You’ve invested your heart and soul into crafting that flawless event, ensuring every aspect was meticulously planned. As the curtains close, it’s time to reflect on the highs, lows, and hopefully, the absence of major hiccups. While self-reflection is crucial, don’t underestimate the treasure trove of insights your team holds. Each member likely experienced the event from a unique vantage point. Here are four compelling reasons to seek your team’s input: 1. Fresh Perspectives Your eyes can…

Diligent Planning: What Event Organizers Need To Do After an Event

So, you’re at the tail end of an event. Your attendees all went home satisfied, your client’s happy with how things went, and your team’s wrapping things up at the venue. Your job’s far from done at this point, though – you have a great deal more work to do if you truly want to call your event a success. Don’t worry, though. Provided you’re aware of the steps, the wrap-up’s really only as difficult as you make it. Today, we’re going to go over a few of the things you need to account for at the tail-end of an event.…

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn…

What Zeroing Out Your Inbox Can Do for You

Inbox Zero. It’s pretty much exactly what it sounds like; an approach to email management where each email is treated as an entry in a ‘to do’ list, and deleted once you’re finished. There’s a little bit more to it than that, of course, according to Tech Target (which sites Merlin Mann, the fellow who fist pioneered the term): Avoid leaving your email client open Set a schedule for when you check your email – for example, at the top of each hour. Delete or archive as many new messages as possible. Forward what can be best answered by another person…

How to Use Everwall to Boost Social Media Reach at Your Event

It doesn’t matter if you are organizing a charity fundraiser, corporate get-together, or some other type of event, nothing changes the fact that social media can play a big part in spreading the word and engaging with your audience.

Five Things Every New Years’ Event Needs To Provide

2016 is almost upon us, ladies and gentlemen! The New Year brings with it many things, like new beginnings and a chance to start fresh as 2015 winds down. If you’re in the event planning business, however, it means one thing – a whole ton of clients as everyone kicks off their New Years’ celebrations. Awesome, right? Now, as I’ve said in the past, the holiday season is one of the busiest times of year for event planners. Businesses and independent clients alike are looking to throw some awesome Christmas and New Years’ bashes, and they’re going to tap into…

Creative Fundraising Ideas That Work

Creative fundraising ideas can make a huge impact on donations and engagement. While traditional fundraisers like raffles or bake sales work, unique and innovative approaches drive more participation. Whether you’re organizing an event for a nonprofit, a school, or a personal cause, these innovative fundraising strategies will help you stand out and maximize results.

Boost Your Company Culture with Weekly Breakfast Meetings

As a business owner, you may be looking for new ways to get everybody in your office on the same page. Have you considered the benefits of a weekly breakfast meeting? The key word here is “weekly.” This isn’t something you do every day of the week. Furthermore, it’s not something you want to do this week, forget about for a couple months, and then reintroduce. Stay consistent. With all this in mind, you may be asking yourself the following: what are the benefits of a weekly breakfast meeting? This changes from one company to the next, but you should…

Event Professional Essentials: Six Must-Haves for Success

Event professional essentials: Discover the six crucial elements for masterful event planning success.

As an event professional, your success often hinges on the tools and resources you have at your disposal. Whether you’re planning a corporate conference, a wedding, or a large-scale festival, having the right equipment can make all the difference. Here are six must-have items that every event professional should own.

Dealing With The Christmas Rush As An Event Manager

Chances are pretty good that if you’re employed in an events-related field, you’re already gearing up for Christmas (and if you aren’t, you should be). The Christmas season is probably one of the busiest times of year for an event planner, with clients left and right putting in requests for festive parties and events. What that means from an event planning perspective is that you’re bound to be flooded with a veritable torrent of requests (if you aren’t already). It also means that, if you haven’t nailed down a venue by now, you might not find one. See, that’s the…

Five Ideas to Make Your Christmas Time Events Amazing

Everybody knows what the traditional Christmas party looks like. Everybody gathers in an office or banquet hall, all dressed to the nines. They snack on a wide variety of Christmas treats, talk about their work, and probably have a bit too much to drink. Sounds painfully boring, doesn’t it? What if I told you that your corporate Christmas event doesn’t have to be that way? If you’ve got the time, budget, and creativity, you can put together an utterly amazing event for your employees, one that’ll have them talking all the way through to summer. Have a look at a…

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