How Can You Bring Your Icebreakers Into The Digital Era?

Sparking a conversation with a group was difficult enough before the Internet existed. Now, however, we’re living in a society where all of us are bombarded with information on a daily basis, such that any message which doesn’t immediately stand out is lost in all the noise. There’s even a term for it – information overload. Thing is, that very same technology responsible for this overload can also be one of the most effective tools for learning, engagement, and creativity in your arsenal. All you need to do is break the ice. Once you do that – once you get…

Sweatworking: The Ultimate Guide to Combining Event Networking and Fitness

Boost connections and fitness with sweatworking: the ultimate fusion of networking and exercise. Uncover the secrets to successful events!

In today’s fast-paced world, finding time for exercise can be challenging. However, the benefits of physical activity extend beyond health and wellness. Exercise can also foster stronger relationships and improve our mood, leading to the emergence of a new trend: sweatworking. This innovative concept combines networking and fitness, offering a unique way to connect while promoting health and wellness.

Tips for Better Networking at Your Events

Networking at your events made better: Learn essential tips for meaningful connections and enhancing attendee experience. People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area. Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for…

Networking: Are You Doing it Right?

Networking Made Easy: Boost Your Personal Brand with Essential Tips, Digital Ice Breakers, and ‘Sweatworking’ Sessions. Networking constitutes a key, non-negotiable element when it comes to constructing and fortifying an impactful and recognizable personal brand. . The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time. This week we are…

A Step-By-Step Guide to Planning a Social Media Timeline

A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make such extensive a use of social networks, and few other industries have as much to gain from doing social right. While I’m sure you already know that social media is important, you might not yet be clear on how to create a social media timeline that ensures your next event gets the biggest boost possible from social.

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry. So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.” Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is…

How to Increase Social Media Use at Events

As an event planner, it’s essential to leverage the power of social media to enhance attendees’ experience, boost engagement, and maximize the exposure of your event. With almost 5 billion active users on various social platforms, knowing how to increase social media at events can significantly impact your event’s success.

Boosting Social Media at Events

Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of…

RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why: Improved efficiency regarding event entry Additional revenue streams Looks good to attendees Access to real time insights and data Eliminate counterfeit tickets So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance Others have used this successfully, but that doesn’t mean you can…

Paper vs. Online Invitations: A Big Decision for Your Event

Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online. Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons…

Should You Worry About Ticket Scalpers As An Event Organizer?

Any ticketed event, no matter how large, will eventually run out of space if there’s enough interest. It’s inevitable – and to be frank, there are far worse problems to have in your field than a sold out event. At the same time, a sold-out show potentially opens you up to a completely different issue: ticket scalping. Desperate to gain access to an event on short notice, people will often turn to scalpers for admission. These men and women would traditionally purchase tickets in bulk, selling them at a profit – some less reputable ones might even forge their own…

Everything You Need To Know About Ticketing

Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event. This closely follows our series from last week that looked at current innovation that is changing the event industry. Check out our pieces…

Five Ways You Can Make Your Next Event More Innovative

Boost event innovation: Break free from schedules, engage senses, and heed attendee voices. Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and…

How to Remain Productive While Working from Home

With a growing number of people working from home, both full and part-time, today’s workplace does not look the same as it did in the past. There are many benefits of working from home, which is why so many people seek a position in which this is a possibility. Along the same lines, there are employer benefits as well. Rather than discuss the benefits of working from home, this article will focus on how employees can remain productive while doing so. See: Remote vs. Inhouse Which is Best For You The television is right behind you. Your children are in…

The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on? Don’t miss out on our featured posts below. The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet?…

What Is Decision Fatigue, And How Might It Impact You?

Last week we touched on the basics of decision fatigue, this week we go a little more in depth into this issue and what it could mean for you. As an event management professional, you’re no stranger to being decisive. You likely make thousands of career-related decisions a day, and thousands with each event. And amidst all that decision-making, there’s also a good chance that, on at least one occasion, you found yourself grinding to a halt, unwilling to even make a choice as small as what you’re having for breakfast. “We make decisions all day long, without really considering…

Event Agency Hiring: How to Assemble Your Dream Team

Elevate your event agency with strategic hiring. Learn specialized steps for top talent acquisition in event planning.

In the dynamic world of event planning, the success of your agency heavily relies on the quality of your team. Whether you specialize in corporate events, weddings, or unique experiences, having the right talent is paramount.

Why Document Control is Vital in Event Management

There’s already been a lot of talk about the security risks associated with mobility. How even though mobile devices make things infinitely more convenient, they also represent a significant threat to one’s organization if they’re not properly managed. This is true of any industry – including event management. However, it may not be true for all the reasons you’d expect. See, everybody already knows that mobile malware is dangerous. They’re aware that lost and stolen devices can release torrents of sensitive data into the wild, and that employees who fall pretty to a phishing scam can compromise an entire organization.…

Decision Fatigue in Event Planning: How to Stay Sharp

Why Decision Fatigue Hurts Event Planning

Decision fatigue in event planning is real—and it can sabotage your event’s success. When making too many choices, your mental energy drains, leading to slower responses, poor judgment, and increased stress.

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