Boosting Social Media at Events

Stay up-to-date with platform algorithms and tech, engage attendees and non-attendees, and make the most out of your marketing efforts. Last week, we delved into the world of ticketing for your next event. Today, we’re shifting our focus towards leveraging social media to boost engagement and amplify your event’s marketing efforts. In the ever-evolving landscape of social media, staying up-to-date with platform algorithms and utilizing the latest technologies is crucial for maximizing your event’s potential. In this comprehensive guide, we’ll reveal our secret tips on how to effectively boost social media at events, while also linking out to some of…

RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why: Improved efficiency regarding event entry Additional revenue streams Looks good to attendees Access to real time insights and data Eliminate counterfeit tickets So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance Others have used this successfully, but that doesn’t mean you can…

Paper vs. Online Invitations: A Big Decision for Your Event

Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online. Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons…

Should You Worry About Ticket Scalpers As An Event Organizer?

Any ticketed event, no matter how large, will eventually run out of space if there’s enough interest. It’s inevitable – and to be frank, there are far worse problems to have in your field than a sold out event. At the same time, a sold-out show potentially opens you up to a completely different issue: ticket scalping. Desperate to gain access to an event on short notice, people will often turn to scalpers for admission. These men and women would traditionally purchase tickets in bulk, selling them at a profit – some less reputable ones might even forge their own…

Everything You Need To Know About Ticketing

Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event. This closely follows our series from last week that looked at current innovation that is changing the event industry. Check out our pieces…

Five Ways You Can Make Your Next Event More Innovative

Boost event innovation: Break free from schedules, engage senses, and heed attendee voices. Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event. Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and…

How to Remain Productive While Working from Home

With a growing number of people working from home, both full and part-time, today’s workplace does not look the same as it did in the past. There are many benefits of working from home, which is why so many people seek a position in which this is a possibility. Along the same lines, there are employer benefits as well. Rather than discuss the benefits of working from home, this article will focus on how employees can remain productive while doing so. See: Remote vs. Inhouse Which is Best For You The television is right behind you. Your children are in…

The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on? Don’t miss out on our featured posts below. The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet?…

What Is Decision Fatigue, And How Might It Impact You?

Last week we touched on the basics of decision fatigue, this week we go a little more in depth into this issue and what it could mean for you. As an event management professional, you’re no stranger to being decisive. You likely make thousands of career-related decisions a day, and thousands with each event. And amidst all that decision-making, there’s also a good chance that, on at least one occasion, you found yourself grinding to a halt, unwilling to even make a choice as small as what you’re having for breakfast. “We make decisions all day long, without really considering…

Event Agency Hiring: How to Assemble Your Dream Team

Elevate your event agency with strategic hiring. Learn specialized steps for top talent acquisition in event planning.

In the dynamic world of event planning, the success of your agency heavily relies on the quality of your team. Whether you specialize in corporate events, weddings, or unique experiences, having the right talent is paramount.

Why Document Control is Vital in Event Management

There’s already been a lot of talk about the security risks associated with mobility. How even though mobile devices make things infinitely more convenient, they also represent a significant threat to one’s organization if they’re not properly managed. This is true of any industry – including event management. However, it may not be true for all the reasons you’d expect. See, everybody already knows that mobile malware is dangerous. They’re aware that lost and stolen devices can release torrents of sensitive data into the wild, and that employees who fall pretty to a phishing scam can compromise an entire organization.…

Decision Fatigue in Event Planning: How to Stay Sharp

Why Decision Fatigue Hurts Event Planning

Decision fatigue in event planning is real—and it can sabotage your event’s success. When making too many choices, your mental energy drains, leading to slower responses, poor judgment, and increased stress.

Types of Event Venues to Consider for Your Next Event

Looking for the perfect event venues? Explore a curated selection of versatile and trendy spaces for various occasions.

Organizing a memorable event involves several crucial decisions, and one of the most pivotal is choosing the right venue. Whether you’re hosting a corporate seminar, a wedding reception, or a milestone birthday party, the venue sets the stage for your occasion.

Five Steps to Find a Better Job in 2016

Have you set a New Year’s resolution of finding a better job in 2016? Have you come to the conclusion that now is the time to chase after your dream position? If so, you know one thing to be true: there is a big difference between saying and doing. If you want to take action without delay, if you truly want to close in on a new job in the near future, you should take these five steps: 1. Know what you are Searching for If you don’t know what type of job you want, you will never find what…

Stay Social – Getting Your Staff Active On Social Media

In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent. One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more.

A Killer New Year’s Resolution Guide for Businesses

2016 has finally arrived, folks – and with it comes countless tides of New Year’s resolutions. With 2015 still fresh in their mind, everyone’s started looking back to think about what they might change and what they want to improve. A resolution is always a pretty personal thing, in all honesty, but it doesn’t need to be. You can formulate one for your business every bit as easily as you can for yourself – and in all honesty, you should. That’s easier said than done, of course. A business tends to be a little more complicated than a person. Thankfully,…

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely…

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social…

Acing Social Media On a Bootstrap Budget

Learn how to establish a strong social media presence for your brand. Social media on a budget is possible!

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.

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