The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website. “Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective…

55 Questions to Ask During a Job Interview

With more than five million open jobs in the United States, it goes without saying that recruiters and hiring managers will remain busy. While every company has its own interview process, some take a better approach than others. If you are looking for ways to improve, if you are seeking a strategy that will allow you to hire the best talent, it is time to focus on the questions you ask during an interview. Every company, for the most part, asks the same basic questions. Things such as: How much experience do you have? What makes you the right first for the…

Perfecting The Balance Between Work And Life

Modern technology is pretty awesome, isn’t it? As a society we are now more connected than at any other point in human history. We can work from anywhere, with an endless expanse of information always just a few clicks away. There’s just one problem – this increasing connectivity also means that it’s a whole lot harder to get away from our jobs. Whereas a few decades ago, most employees would be finished work the moment they stepped in the door of their home, thanks to smartphone technology we’re able to connect with the workplace no matter where we happen to be.…

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique…

Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these…

What to Save on, What to Splurge on for Your Next Event

The time has come to plan your next event. Early in the process, before you dive into the finer details, you will be staffed with the responsibility of setting a budget. Once this number is set, you will have a better idea of what you can and cannot do as you move forward. At some point, you will be faced with difficult decisions. More specifically, what to save on and what to splurge on. You only have so much money to go around. However, this doesn’t mean you can skimp across the board, as people are expecting a good time as…

Why Reflecting On Your Own Event Management Business Is Vital For Success

It’s a basic marketing concept — how you conduct yourself directly impacts how consumers view your brand. In the case of event management, though… things are a little different. Your brand isn’t always going to be something with which your target audience is necessarily acquainted. Most people, when attending an event, don’t really pay attention to what firm happens to be running the show — they just remember whether or not they enjoyed themselves. Your clients are an entirely different story. They’ll listen to their guests talk about whether or not they enjoyed an event you hosted. They’ll talk to…

Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries? You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across. A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe. Then there are the…

How You Can Use Instagram’s Explore Page For Better Marketing

Today, we’re going to talk about something a little different. This piece isn’t strictly event management focused – though the advice we’re offering is still inarguably valuable for the profession. We’re going to talk about Instagram. As you’re no doubt aware, modern marketing is a chiefly visual business. Great copy is still important, of course, but great images are now more vital to a brand’s success than ever before. That’s why it’s not terribly surprising that Instagram has gained such a great deal of popularity in recent years – and that use of the platform by businesses has skyrocketed. It…

Everything You Need To Know About Facebook’s New Live Video Feature

Facebook just recently made a pretty big announcement, though I’ll need to do a bit of explaining if I’m to justify exactly why it’s big. See, as some of you may already know, there’s this application called Facebook Mentions. It’s a celebrity-only application that allows its users to view a stream of posts that mention them, find trending topics relevant to their brand, and hold Q&A sessions with fans. Facebook has been working on it for a little while now – according to The Verge, it was in testing as early as 2013 – and since its launch, it’s only been…

The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement. Trouble is, not everyone knows how to tap into that last one. “Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s…

What A Simple Twitter Chat Can Do For Your Company

Twitter’s a powerful marketing tool – you all know that already. You have already read at length about what it can do for an event organizer, about the volatile power of Hashtags, and about the importance of keeping brand advocates up-to-date. Today, we’re going to talk about another, oft-overlooked feature of the platform: Twitter Chats. What Is A Twitter Chat, Exactly? A Twitter chat is an organized, regularly-scheduled discussion hosted and organized through Twitter’s Hashtag function. According to AWeber, the majority of Twitter chats take the form of a Q&A format: the host asks a question and directs it at…

Ten Tips For A Successful Twitter Takeover

Today, we’re going to talk about what’s involved in running a takeover on your Twitter account. No, I’m not referring to hacking or hijacking, I’m talking about bringing a third party on-board – like a celebrity, client, or expert – to manage your Twitter presence. Done right, this can be just what you need to increase your following and engagement on Twitter. We’re here to ensure that you don’t do it wrong. First, Ask Yourself: Why Run A Takeover? At its core, the phrase “twitter takeover” is really just another way of saying you’re hiring a spokesperson to manage your twitter…

Social Media: A Deeper Look

We have touched on social media tips a few times, but this time, we are going to focus on more in depth marketing ideas to really take your marketing to a whole new level. You already have the basics down, it’s time to use new techniques and technology to really engage people with your brand. We will be covering the following topics: Ten Tips For A Successful Twitter Takeover P.S.- If you missed our series last week covering PR, check it out here.

Yes, 3D Printed Food is as Cool as it Sounds

When you are hungry you head for the refrigerator, pantry, grocery store, or restaurant. In the near future, you may have another option: printing 3D food. This sounds farfetched. It sounds like something out of a science fiction movie. Despite what you think, this technology is growing by leaps and bounds. We may be far away from printing food at home, but the industry is not slowing down. Nothing Simple About it If printing food was simple, everybody would be doing it. Not only is the process detail oriented and slow, but it is quite expensive. Printers work by slowly adding…

Crisis Management for Brands: Protecting Image During Disasters

Crisis Management for Brands: Navigate challenges effectively with these tips for maintaining a positive image in difficult situations. It’s been said that you can tell a lot about a person by how they behave in times of crisis. The same is true of businesses, believe it or not. It’s why having a good crisis management plan is so important. See, there’s a pretty good chance that no matter what industry you work in, what demographic you target, and what services you provide, you’re eventually going to face a brand crisis of some sort. Skillfully weathering the storm goes a long…

DIY PR – How You Can Build Your Reputation Without Hiring A Firm

Building up your business takes more than a few clever marketing campaigns. It also requires the constant, careful cultivation of a public image. What do people think about you? What do they say? How do they feel? And does all of that align with the image you want to convey? Seems a little overwhelming at first, but it’s actually not as difficult as you’d think. Provided you’re willing to put in the time and effort, you can actually do a pretty masterful job of handling public relations on your own. Today, we’re going to talk about how. Know Your Media…

Top Tips for Writing the Perfect Press Release

Until you master the art of creating the perfect press release, your public relations strategy will continue to lag behind the competition. But there is good news: this is not nearly as challenging as it sounds. With the right knowledge and approach, you can create a press release that generates positive results. This leads to a very important question: what does a perfect press release look like? If you are new to this form of writing it can be a challenge to get in the right frame of mind. Creating a press release is not the same as a blog post,…

Everything You Need To Know About Working With Journalists As An Event Planner

As an event management professional, you’re eventually going to have to work with the press. Whether they’re covering your entire conference or simply showing up to report on a particularly poignant keynote, journalists are an important component of every event bar. It’s important that you know precisely how to communicate with them – and how to deal with them. Journalists play an incredibly important role in event management, like it or not. Depending on your relationship with the press, it can either be one of the most powerful publicity tools in your arsenal, or one of the most damaging threats…

What To Look For In A PR Firm

In the business world, communication is everything – and the value of being able to communicate effectively cannot be understated. There’s a reason public relations is so valued in enterprise, after all. PR professionals are communicators by trade; they know exactly how to establish a rapport with their audience, and precisely how to handle a given situation, whether it’s a crisis or simply an outreach campaign. Of course, they don’t often come cheap. Hiring a PR firm is usually a pretty hefty investment, so it sort of goes without saying that you want to make sure you aren’t just throwing…

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