Last Updated on October 7, 2021
Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face.
Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach.
Unique Ideas, Better Results
You know what a typical business card looks like. These have remained the same for many years, for the most part, however, there are more options today than ever before.
Here are three unique ideas to consider:
1. Different material: Did you know that some modern business cards are made of wood, steel, and other unique material? There is no doubt that this will allow your card to stand out, as nobody else will have one that looks and feels the same.
Tip: even if you don’t opt for a totally unique material, consider a heavier paper stock. This gives your card more weight, thus a higher sense of quality. This is not the time to look cheap. You want to stand out in a good way.
2. Unique Shape: At 3.5 x 2 inches, you know what the standard business card looks like. What you may not know is that you have other options available to you.
For example, you could opt for a bigger rectangle. Or maybe you want to get crazy and consider a unique die cut idea. When you change the shape, your business card will never fall in line with those from competitors.
3. A business card with a use: Maybe you have never received one of these from a contact, but they exist. Think about things such as:
-Business card that doubles as a bottle opener.
-Business card with a mirror on one side.
-Business card made partly of toothpicks.
You will pay more for this type of business card, but you get a lot in return. Most importantly, there is a better chance that the recipient will hang onto your card, as opposed to throwing it in the trash.
What is the most interesting business card you have ever received?
There's more from where that came from...
« Previous Post
This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only…