The Engagement Gap
The venue was stunning. Speakers nailed their presentations. Catering delivered on time, and every logistical detail fell into place. By any reasonable measure, your event was a success. However, when the post-event surveys roll in, a different picture begins to emerge. The average score? A respectable 7.5 out of 10. Comments like “it was good” and “enjoyed the sessions” fill the feedback forms. But something’s missing. Nobody’s posting about it on social media. Attendees aren’t asking when the next one is. The event came and went without leaving much of a mark. This is the Engagement Gap: the space between…


