Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan.
Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time?
In a B2B environment, this may not sound like a lot of time. However, it is more than enough to make major strides. As long as you employ the right strategy, as long as you stay on track, your hard work will begin to pay off.
Do these Three Things
One hour. 60 minutes. 3,600 seconds. It doesn’t matter how you look at it, you know that your time is limited. If you only do three things during your “social media hour,” let it be these:
1. Chose your networks: It’s almost impossible for a full time social media manager to really do their best work at EVERY social network for a company, so if your time is limited it’s smart to limit yourself to three networks max. Do some research into where your time is best spent. Take a look at this guide to help decide where you should be focusing your attention.
2. Post at least one time to your social media networks. For many companies, this means Twitter, Facebook, and LinkedIn. Even if you only post once per day, this is still enough to remain active and show your audience that you have not disappeared. If you have more time one day, it is a good idea to schedule posts in advance. You know you are crunched for time, so it is important to work as efficiently as possible. There are tools, such as Hootsuite and Buffer, which allow you to schedule social media posts in advance. By doing so, you can ensure that your profiles remain active, even when you are away from your desk as well as at peak hours when your followers are most active.
3. Engage with others. It is one thing to post to social media. It is another thing entirely to engage with your audience. Are you retweeting what your audience is saying? Are you responding to Facebook comments? Are you taking part in LinkedIn group discussions? You need to do more than share information. You need to engage with others as often as possible.
If you focus on these three tasks, you can be rest assured that you will get the most out of every hour dedicated to social media.