Event Gamification vs Audience Engagement: What Actually Makes People Participate
When event planners first discovered gamification, it felt like a breakthrough. Add a leaderboard. Create a points system. Watch the numbers climb. Suddenly, you had visible proof that your audience was doing something. The appeal made sense. Event gamification gave organizers something they desperately wanted: measurable activity. You could see who posted the most, who earned the most badges, and who climbed to the top of the rankings. Sponsors loved it because they could attach their logos to high-visibility competitions. Planners loved it because it looked like engagement. And for a while, that seemed like enough. Points-based systems spread quickly…




