Event Lounges: What Attendees Want and How to Get Sponsors to Pay for It
Think about the best conference you’ve ever attended. What made it memorable? Chances are, it wasn’t a keynote speech or a breakout session. It was a conversation you had in the hallway. A connection you made over coffee. A quiet moment to recharge before diving back in. These moments don’t happen by accident. They happen in spaces designed for them. Event lounges are where real networking takes place. They’re where attendees escape the noise of the expo floor, catch up on emails, and strike up conversations that turn into partnerships. Yet most event planners either skip lounges entirely because of…

