Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

Why Social Media Use at Work Is Increasing and How to Make it a Good Thing

Social media use at work is a given when it’s part of your job, but here’s why the rest of your company should also have permission to use social media on the clock.

In the early days of social media, you wouldn’t dream of signing into Myspace or Friendster at work. Those sites were thought of as strictly entertainment, and not appropriate for workday access.

Read more →

3 Examples of Employers Using Social Media for Hiring

The best employers using social media for hiring know they need to stand out. Here’s what they’re doing.

Before you post your next “Help Wanted” ad, go look for a job on your favorite networking and social media sites. What do you find? As an example, if you want a career as a human resources manager in Santa Fe, New Mexico, one site seems to think you could also work as an assistant principal at a virtual public school, or as a general manager for a donut shop. Another job listing site doesn’t seem to know the difference between a human resource manager, a recruiter, and an office assistant. Another has over 600 listings, some of which are for a bilingual healthcare insurance agent. Wow! Good luck getting your job posting to stand out.

Read more →

5 Essential Marketing Tools for Nonprofits

Every business needs good marketing tools. For nonprofits, the right tools might be more critical than ever.

When you look for the right marketing tools for nonprofits, you want something inexpensive, effective, and easy to use. After all, the more of your funds you can funnel toward the work you do, the more effective your organization is.

Read more →

When Social Media Marketing for Restaurants Goes Wrong And How to Make It Right Quickly

Ouch! When it comes to social media marketing for restaurants, an angry Tweet can be your defeat. Don’t hit “Reply” yet! Social media marketing for restaurants isn’t just the pictures you plan to send out; it’s also the spontaneous replies and comments you make. Everything you do online impacts the perception people have of your place. And for one restaurant, one night on Twitter may have cost them dearly. Back in 2013, a small eatery in Beverly Hills had booked a full Saturday evening of reservations. So much so, that walk-in diners were turned away. Only, many of those reservations […]