Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

Strategies to Create a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word […]

Increase Event Attendance with Twitter: Top 5 Ways

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1. […]

Facebook Exclusively vs Multiple Networks: What To Choose

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in […]

Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well […]

How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one. There are many ways to come […]

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

How YouTube Can Enhance Your Events

For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.