Everything Your LinkedIn Should Have

No all event planners operate independent. If I had to hazard a guess, I’d say the vast majority of event management professionals either work for a management firm or in a specialized department of an enterprise organization.  In truth, I’d actually recommend this as the starting point for novice event planners, as it helps them to learn the skills and experience they might eventually use to set off on their own. Unfortunately, searching for a job carries its own pitfalls, particularly in the current market. In order to land yourself a spot anywhere noteworthy, you’re going to have to use […]

3 Ways to Get Likes on Your Facebook Event Page

You’ve created a Facebook Event Page and now you need ‘likes.’ The only problem is that likes don’t magically appear by themselves (at least not usually). It’s starting to feel like a party where nobody is showing up. Every new ‘like’ is a promotion for your event by someone other than you! This type of authentic support is priceless, but you may need to work for it.  There are many different ways of getting people to like your Facebook Event Page, but here are the 3 most tried and true methods on how to get more likes on Facebook. Promote […]

How Can Reddit Help You As An Event Planner?

If you aren’t yet on Reddit, maybe you should be. Although Reddit’s community is somewhat small compared to Facebook or Twitter, it’s nevertheless a teeming hub of Internet culture. Reddit doesn’t call itself “the front page of the Internet” without reason; some of the most popular viral content on the web either originated on Reddit or was promoted through the social media site. Used properly, it can be the perfect platform for event promotion.

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Leveraging Facebook Page for Event Management Firms

As I’m certain you’ve been told time and time again, your event management firm should have a Facebook page. As the world’s leading social network, it’s generally one of the best places to connect with your clientele, and an even better place to promote your events. Why would you ignore Facebook? Certainly, people offer some general advice on how to use Facebook – post funny, relevant, interesting content; be active and approachable, tease your potential atendees with content well in advance of an event…you get the idea. This advice is largely true, but we offer a bit of practical, tactical […]

Five Event Volunteer Tools You Need Access To

As an event management professional, you aren’t simply managing events – you’re also managing people. In order to run a conference and ensure that things are going smoothly, you need a team. You need vendors, partners and speakers. You need venue owners and security. Perhaps most importantly you need volunteers. To help them excel, it’s crucial they have access to the right event volunteer tools. 1. Robust Communication Systems Effective communication is the cornerstone of any successful event. Ensuring that your volunteers can communicate swiftly and clearly is paramount. Providing reliable communication tools such as two-way radios or dedicated messaging […]

Engaging Facebook Content for More Followers

It’s common knowledge that you need engaging content on Facebook (or anywhere else online for that matter). It’s what gets you more followers. But what exactly does ‘engaging’ content mean? It means that your followers don’t just read or consume the content. They take action on it. This can be any type of action such as getting new ‘likes’, commenting, sharing your content, generally singing your praises, or buying your product or service. But what’s important is that they do something when they see your posts. So we know social media is interactive and growth is driven by more engagement. […]

How to Create a Killer Facebook Event Page

When done well, publicizing your event through Facebook can be extremely successful. Its ‘Event Pages’ allow you to reach a vast audience and engage your potential attendees, and best of all, it’s totally free. Here are some best practices for setting up your event page. The Default Settings Don’t change the default settings unless you want to make your event private or restrict access. When you set up an event page, the default settings are exactly that, they are set the way most of us want them. The default settings allow your fans to share and post most easily and […]

Strategies to Create a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word […]

Increase Event Attendance with Twitter: Top 5 Ways

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1. […]

Facebook Exclusively vs Multiple Networks: What To Choose

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in […]

Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well […]

How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

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5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one.  There are many ways to come […]

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

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How YouTube Can Enhance Your Events

For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.

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