Last Updated on October 7, 2021
As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter.
While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event.
Here are five things you must do if you hope using Twitter will help increase your events’ attendance:
1. Start as early as possible. This is the best way to build steam, get in front of people early; they are more likely to notice the invite on the third, forth, or tenth time they see it! You may not achieve much success early on, but stick with this strategy, continually sharing fresh information, and you will eventually see a return.
2. Share new information instead of rehashing the same details. If you continually send out the same tweet, people will eventually become blind to your message. Make a list of 10 to 15 compelling topics or event news, and then send out tweets based on these. Fresh information helps ensure that others are always getting value from what you have to say.
3. Connect with those who can help you out. It is one thing for you to share information on your event. It is another thing entirely for others to do the same. Are any of your followers willing to retweet your updates? Are any of these people willing to take the initiative and create their own tweet regarding your event? Reach out to as many people in your industry as possible. You may be surprised at how many are willing to help.
4. Offer a deal. For instance, you could say the following: if you sign up for our event today, you will receive 10% off the cost of your ticket. This will push people into signing up, promotes social sharing and the tweet has a chance of going viral.
5. Build the buzz. Even if your tweets have been less than exciting in the past, it does not mean you have to travel down this same path in the future. Your job at this point is to build the buzz around your event. Do what it takes to get people talking. Be creative with 140 characters and give people something to talk about.
Now do you see how you can use Twitter to increase event attendance? Good luck!
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