Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

Social Media ≠ Engagement (And Events Keep Confusing the Two)

Here’s a scenario that happens at almost every conference, trade show, and corporate event: organizers put up screens showing a hashtag feed, encourage attendees to post, and then count the resulting social media activity as “engagement.” The more posts, the more successful the event seems. But what if that math is completely wrong? What if all those likes, shares, and hashtag mentions are measuring something entirely different from actual engagement? And what if the focus on social media metrics is actually excluding huge portions of your audience from participating at all? The events industry has quietly accepted a flawed definition […]

Instagram Walls for Events: The Ultimate Tool for Real-Time Engagement

Want to turn your next event from a passive experience into an interactive celebration? Instagram walls for events are revolutionizing how attendees connect, share, and participate in real-time. By displaying live Instagram posts on prominent screens throughout your venue, you create an instant feedback loop that gets everyone involved—from shy wallflowers to social butterflies.

Maximize Your Reach with a Live X Feed Display

Want to expand your audience and create genuine connections in real-time? A live X feed display can transform how you engage with your audience, whether you’re running an event, managing a website, or building brand awareness.

The Importance of Social Media Wall Moderation

Social media wall moderation is essential for keeping your event content safe, relevant, and on-brand. Social media wall transform events by displaying real-time content from platforms like Instagram, Twitter, and LinkedIn on large screens. These digital displays create engagement and encourage attendees to share their experiences using event hashtags.

How Social Walls for Nonprofits Drive Engagement and Growth

Social walls for nonprofits offer a simple, effective way to bring communities together. Nonprofits face unique challenges when engaging their communities. With tight budgets and ambitious missions, charities need creative ways to connect with supporters and keep them actively involved.

How Live Social Media Walls Make Events Interactive

Picture this: You’re at a conference and suddenly your tweet appears on a massive screen for everyone to see. That’s the power of live social media walls—they turn ordinary events into interactive experiences where everyone becomes part of the show.

These digital displays collect and showcase social media posts in real-time, creating an instant connection between what’s happening in the room and what’s being shared online. When attendees see their posts featured on the big screen, it changes how they experience the entire event.

Boost Website Engagement with an Interactive Social Media Hub

Imagine having a central place where all your social media content can come together for your website’s visitors to easily see. A social media hub does exactly that. You can gather posts, tweets, photos, and more from different platforms into a single section on your website. A social media hub helps you efficiently manage and curate your digital content so you can amplify your brand’s message.

Social Media Walls for Conferences’ Success

Social media walls have become an exciting feature at conferences, transforming how attendees interact with events. These digital displays collect posts from various social media platforms and project them onto shared screens or websites, creating a lively atmosphere that draws people in and keeps them connected. This real-time display of updates, photos, and comments enhances the networking and idea-sharing that’s central to conference experiences.

Engaging Audience with Real-Time Social Media Feeds at Events

Social media walls display posts, photos, and videos from multiple social networks as they happen on a single dynamic feed and attendees love seeing their content featured on them. These social media feeds at events allow attendees to see their content featured live, making them feel connected and part of the event’s vibrant atmosphere. Whether it’s a conference, concert, or festival, social media walls engage audiences like no other event technology available.

Social Media Aggregators: Enhance Your Website with Everwall

In the fast-paced digital age, maintaining a strong social media presence across multiple platforms is crucial for businesses and individuals. However, the challenge lies in effectively managing and showcasing content from these various channels.

12 Interactive Event Ideas to Boost Attendee Engagement

Transform your event with these 12 interactive ideas, ensuring maximum attendee engagement and a memorable experience.

When you’ve spent a lot of time meticulously planning your event, the last thing you want is for attendees to forget about it the moment they step out the door. “Not very memorable” isn’t a phrase you want to see slapped over your post-event reviews.

How to Embed a Hashtag Feed on Your Website

We recently published a piece about embedding Instagram feeds onto your website, but what if you want to add other social content too? The good news is that you can embed a hashtag feed that pulls together content from various social media sites instead of just your Instagram feed.

How to Embed an Instagram Feed on Your Website

Find out how to embed an Instagram feed on your website to build trust with your audience and add social proof to your site. Create your own embeddable feed.

It’s hard to find a website that doesn’t have a social element these days, whether it’s a rolling stream of social Tweets, embedded YouTube videos, or visual Instagram hashtag feeds.

There’s a reason for this: Social content provides a human insight into your business. It gives potential customers the chance to browse photos from previous buyers, see what you’re up to behind the scenes, and ultimately interact and engage with you.

How to Engage Customers Through Social Media By Making Them the Star of Your Story

Still trying to figure out how to engage customers through social media? User-generated content in the hospitality industry is the future (and present).

You keep up with a lot running a hospitality business like a hotel, restaurant, bar, or brewery. Did you order the food for the weekend? Check. Did you get back to that customer about reservations? Check. Have a chat with Lauren to adjust scheduling for the special events coming up? Check.

Craft Brewery Marketing 101: How to Make Social Media Your #1 Source of Sales

Show off your personality and build a community of local beer-lovers with a brewery marketing strategy that takes advantage of social media’s power.

The craft brewing industry is crushing it right now. It contributes over $67.8 billion to the U.S. economy, and there were 6,655 active breweries in the country as of June 30, 2018.

25 of the Best Bar Promotion Ideas That Use Social Media to Attract Customers

Leverage the power of social media both inside and outside your establishment with these bar promotion ideas

When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!

Improving Fan Experience at Sporting Events: The Kick-Off Guide

Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy

Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.

Creating a Hashtag for Your Business in 5 Steps

The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate […]

5 Cheap but Fun Restaurant Promotion Ideas Using Hashtags

The most fun restaurant promotion ideas let your best customers become your brightest stars.

We all know what it’s like to see our name in lights, or at the very least, we all wish we could see them up there, all bright and shiny, once in our lives.

Social Media Use in the Workplace: How to Encourage It Productively

As you develop guidelines for social media use in the workplace, don’t forget foster the creativity within your organization.

Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.

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