7 Ways to Make Higher Education Event Marketing Easier with Social Walls

Does your marketing need some extra credit? For higher education, event marketing has to be a straight-A student

Any high school senior can tell you that higher education event marketing can make or break their interest in a school. Your audience is making a life-changing decision, and it’s your job to help them fully understand what you offer and what they can expect. It’s classic marketing. Lay out the benefits, then listen and respond to the needs of your customer.

7 Creative Ways to Promote an Event with Hashtag Campaigns

Finding creative ways to promote an event is easier than it seems. It just takes a little umph.

When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.

The Best Charity Marketing Campaigns for Your Fundraisers Should All Have This One Thing in Common

Are you missing the one thing that the best charity marketing campaigns all have? You might be.

Fundraisers are the lifeblood of most nonprofit organizations. That’s no secret. What is sometimes a secret, however, are the paths to successful funding. You’ve witnessed some nonprofits raise barrels of money with ease. You’ve seen organizations that do excellent work fall flat because they can’t figure out how to raise enough money to cover expenses.

How to Use a Live Twitter Feed Display to Create Fan Frenzy

Use a live Twitter feed display so your fans can keep up with all the action at your next game

It only takes a few seconds to score a goal, to catch that runner trying to steal a base, or for a gymnast to land that perfect 10. Your fans don’t want to miss any of that high-drama action. More than that, though, they don’t want to miss the chance to celebrate with other fans. That’s why a live Twitter feed display is so valuable.

3 Unique Non-Profit Marketing Campaign Ideas for Universities

When is the last time your university updated its non-profit marketing campaigns?

College and university staff might know more about change than people at any other institutions. Every year you see a new cohort enter the community, while another group moves on. You watch as graduate students go on to focus on their careers, or move on to other universities. You’ve seen student records go from papers jammed into overstuffed filing cabinets to tidy digital files.

10 of the Best Tips to Get Twitter Followers at Trade Shows

Don’t miss out on these tips to get Twitter followers before you head to your next trade show.

There isn’t much that matches the excitement of a trade show. It’s a chance to immerse yourself in your chosen industry. Everyone can share your joys, your frustrations, your story about that customer who surprised you with an invitation to their wedding.

How to Boost Fan Loyalty with Consumer Generated Marketing

Consumer-generated marketing is your ticket to better fan engagement.

I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.

The Social Media Charity Toolbox: 10 Tools to Attract Donors and Increase Engagement Online

To do the job right, you need the right tools. What’s in your social media charity toolbox?

You are undoubtedly familiar with the ice bucket challenge, even though it’s been a few years since celebrities like Dwayne “The Rock” Johnson and Katy Perry dumped buckets of ice water on their heads. This viral sensation wasn’t limited to stars, though. Before long, the campaign had videos of wedding parties to video artists to kids taking on the challenge.

The 5 Best Culture Building Activities for Teams To Increase Employee Retention

Culture building activities for teams don’t have to be complicated or time-consuming to work some magic in your office.

Employee retention is a big deal. Most companies know this, at least superficially. Employee satisfaction surveys, appreciation days, and 35 million Google results for employee satisfaction and engagement consulting are a testament to the importance of this elusive creature.

5 Tasks Your Corporate Event Checklist Must Include to Be Fun

Does your corporate event checklist elicit yawns? Here’s what you can do about it.

Planning for a corporate event can start months, even years before the event date – especially for large events. You have to work out a budget, research cities, and event spaces, transportation, speakers, negotiate contracts, and market your event. And that’s just a start. You probably use a thorough corporate event checklist to keep track of everything.

How to Attract Foodies With Restaurant Social Media Campaigns On Instagram

Is your restaurant social media campaign bringing in customers? Or could it use a little hot sauce?

It’s Saturday morning. You have a full night of reservations, including a private party. You check messages and find out your biggest customer needs to move their catering order up and would like it today. Your produce delivery is running late because their truck broke down, and the credit card processor is on the fritz. How do you and your team handle this?

How to Improve Fan Engagement at Sporting Events with Hashtags

Want to boost fan engagement at sporting events? Look no further than your favorite hashtag.

You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.

10 Easy, Cheap and Successful Fundraising Ideas for Nonprofits

The most successful fundraising ideas for nonprofits aren’t always the most obvious.

Some of the most rewarding places to work are in the nonprofit industry. That, of course, covers a lot of ground, since any given nonprofit could focus on anything from environmental concerns, to healthcare, to public schools, or pet adoptions. One thing every nonprofit has in common, however, is fundraising.

How to Think Up Corporate Team Building Ideas Differently

Get below the surface and discover what’s missing from most corporate team building ideas. Then find out what to do about it.

Corporate team building ideas aren’t hard to find. Look up “team building” on Google, and you get around 53 million results. Even “corporate team building” gets you 1.7 million results. You’ll get directed to the web pages of hotels, resorts, restaurants, city tourism departments, and, of course, plenty of companies that specialize in team building. That’s undoubtedly good; with more and more diversity in the workplace, you want options that can appeal to everyone on your team.

10 of the Best Trade Show Booth Ideas Ever

Are these some of the best trade show booth ideas? The results speak for themselves.

Since the earliest days of human culture, trade shows have been part of our lives. They’ve come a long way from the days of carrying your wares around on the back of an ox cart, though. Today almost every major industry hosts regional, national, and even international trade shows. Some of the larger events can draw tens of thousands of attendees. If your company is participating in a trade show, that’s a lot of potential customers in a concentrated space and time. That also means you have a lot of competition.

The Little Known Hotel Social Media Strategy You Should Try

Looking for an inexpensive and effective way to promote your hotel? Having a hotel social media strategy works wonders—when you do it right.

Hotels have two kinds of guests: new guests and returning guests. As a business that relies on a steady stream of bookings, your marketing strategy has to reach both of them. That’s good news for your hotel. Social media marketing can connect you to your guests with minimal extra effort on your part.

22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

3 Sports Marketing Trends That Are Changing the Game

From the stylized posters of the last century to modern “smart” arenas, sports marketing trends are always on the leading edge of the game.

Some sports marketing trends are timeless. In the 1870s, tobacco companies used baseball cards to promote brand loyalty and boost sales. Today, those cards are an industry of their own and plenty of big brands partner with star athletes to promote their products.

Instead of tobacco, you have Nike sponsoring basketball star Michael Jordan or the U.S. Women’s Soccer Team’s Alex Morgan. Olympian Mary Lou Retton appeared on the front of the Wheaties cereal box. Nascar driver Danica Patrick starred in commercials for internet hosting company GoDaddy.

12 Church Branding Ideas That Promote Participation

The right church branding ideas aren’t just for attracting parishioners; they also get your current congregation fired up.

In churches across the country, there’s a familiar goal: get more people to attend. It’s not just new members churches are after, either. Many churches have a robust membership list. The challenge is getting those church members involved and active in the church community. That’s where church branding ideas come in.

7 Powerful Employee Motivation Techniques That Embrace Social Media

If your employee motivation techniques haven’t changed in the past decade, your business is probably underperforming.

In one of the final scenes of the Lord of the Rings trilogy, a small army of men march on the menacing Black Gate of Mordor. The imposing gate opens, slowly revealing an army of thousands upon thousands of orcs and trolls. As fear spreads, Aragorn, leader of the men, knows he has to motivate his army.

“A day may come when the courage of Men fails… but it is not this day. An hour of wolves and shattered shields when the age of men comes crashing down, but it is not this day! This day we fight!”

As employee motivation techniques go, it’s unlikely you’ll find yourself facing a horde of orcs and attempting to lead your employees into a battle for the future of humanity. Even so, if you’re hanging onto motivational techniques like trust falls and outdated quotes to engage your employees, you’ll be lucky to get them to come to work on time, much less follow you into battle.

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