How to Create & Manage a Social Media Wall for Events with Big Crowds

Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds,…

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25 of the Best Bar Promotion Ideas That Use Social Media to Attract Customers

Leverage the power of social media both inside and outside your establishment with these bar promotion ideas

When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!

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Improving Fan Experience at Sporting Events: The Kick-Off Guide

Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy

Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.

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Creating a Hashtag for Your Business in 5 Steps

The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate…

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Event Planners Reveal Their Business Event Checklist Must-Haves

Get a head start on your Business Event Checklist with the insights of these expert event planners who shared their top ten must-haves.

If you’ve ever tried to make a recipe from scratch, you’ve probably peeked around online to find something similar first, right? Why waste a batch of ingredients just to learn too late that someone like Martha Stewart bakes her chocolate chip cookies at 375 degrees F, or that Thomas Keller suggests using cold, unsalted butter. These tips are helpful and can save you a few dollars in flour and sugar.

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