You get your tickets, park your car, grab a hot dog and soda from the concession stand, and cheer on your favorite team for a few hours. Going to a game is a fun and exciting way to spend an evening.
Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds,…
When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!
Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.
The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate…
If you’ve ever tried to make a recipe from scratch, you’ve probably peeked around online to find something similar first, right? Why waste a batch of ingredients just to learn too late that someone like Martha Stewart bakes her chocolate chip cookies at 375 degrees F, or that Thomas Keller suggests using cold, unsalted butter. These tips are helpful and can save you a few dollars in flour and sugar.
We all know what it’s like to see our name in lights, or at the very least, we all wish we could see them up there, all bright and shiny, once in our lives.
Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.
Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?
You can find it any night of the week in Boise, Idaho. One company in New York City hosts it at 65 locations. And in Fort Worth, Texas, you’ll have to choose between Harry Potter or Disney. What is it? Trivia night. Ideas for hosting a trivia night are wide open. Choose any night, any theme, add in a prize, and chances are you’ll have an audience.
Businesses that promote positive office culture initiatives aren’t just investing in their employee’s well-being. A positive office culture is central to an environment where managers and employees aim to uphold a company’s vision, goals, and core values.
To host an event, you need the heart of a dragon, the patience of a saint, the endurance of a prize-fighter, and probably more coffee than is normally acceptable. You need a location, seating, tables, presenters, snacks, a good swag bag, and a capable team. And above all, you need an audience. Can you imagine how different the energy of a Ted Talk would be if half of the seats were empty?
When you’re running social media for a sports team, the competitive spirit can extend to your department. How much can you do with a small budget? What innovative ideas can get fans talking?
Creating that ideal campaign is challenging, even for the most successful teams.
Bad news. There is no recipe for a successful sports event marketing campaign. That’s also good news. Why? Because it means the only thing you need to promote your event is some ingenuity.
The best marketing campaigns, whether for a sports team, a product, or service, all have an authenticity to them that people respond to. What that authenticity is will depend on what you’re promoting and who your fans are.
Not too long ago, if you wanted to see a sporting event, you had to go in person. Sure, you could listen to a play-by-play on the radio, or adjust the bunny ear antennae on a standard definition television, but the only way to get the full experience was to go to the stadium itself.
The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.
Ready or not, Instagram has a significant effect on the restaurant industry. Heavy competition has eateries large and small trying to build strong social presences and launch creative restaurant promotions to attract new customers and reach a wider audience.
Event planners are masters of multitasking. Whether they’re working behind the scenes on a small wedding, moderately-sized fundraising event, or running a tech conference for 200,000 attendees, they also always have their eyes and ears open for new ways to make their events even better.
Corporate events serve a unique purpose beyond ordinary gatherings. They play a vital role in enhancing a company’s overall well-being. These events are designed to foster a sense of unity among colleagues, delight clients, commemorate significant milestones, promote products and services, and express appreciation towards the hardworking employees. In essence, corporate events are the glue that holds different aspects of a company’s success together.
The best events are memorable—in a good way. You want attendees to look back fondly at your event and have such a good time that there’s no question of whether they’ll come back next year. This is where audience engagement comes into play. The more involved attendees are in the day’s activities, the more they will hold your event in high esteem. But creating the right mix of engagement, participation, and excitement is tricky if you don’t have the right tools.
