Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well…

How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

How to Choose a Venue for your First Event

When planning your first event, there is sure to be a lot running through your mind. Are people going to attend? How much will it cost? What happens if something goes wrong?

Although you are faced with many questions, the best thing you can do is deal with each detail as it comes up.

Before you can get into the weeds, the very first thing you need to do is to select a venue location for your event. This is one of the biggest decisions you will make, so you have to consider all your options while comparing the pros and cons of each location.

7 Ways to Promote An Event on Facebook

If you’re hosting an event, Facebook is an excellent way to get the word out. Even if you’re not using their built in Facebook Events feature, you can still easily promote an event on Facebook.

Here are 7 highly effective ways to leverage the power of Facebook to promote your event. And a bonus tip… but don’t skip ahead!

Hello, We’re Tweetwall.

Since 2008, we have been helping event managers maximize their event’s engagement by providing real-time Twitter activity through Tweetwalls. We have a whole host of awesome clients that have used our Tweetwall in the past such as CNN, Microsoft and PayPal, just to name a few. And today, we’re here to introduce you to the all new, self service, world of Tweetwall!

The Guide To Guest Speakers, Part Two: Working With Guest Speakers

So, you’ve managed to net yourself an industry expert speaker or two who’s interested in speaking at your event. Working with guest speakers can be complicated—you need to sign contracts, negotiate payment, AND give them their freedom (while also steering them to remain relevant to your event). In short, the next step is to ask yourself how you can avoid making them hate you before you’ve even begun.

Why Modern Event Planning Requires A Flair For Storytelling

Back in the 1960s, sociologist Marshall McLuhan expressed some downright revolutionary insights. Technology, he explained, would one day advance in such a way that the whole world would be interconnected. Communicating with someone on another continent would be just as simple as walking over to the neighbors’ house to borrow a cup of sugar; perhaps more so. To give shape to his theory, he coined the term “global village.” In essence, McLuhan conceived the notion of a worldwide communications network; a tight-knit global community which transcended physical distance. With the birth of social media, it’s safe to say that his…

Tweetwall & Eventbrite Have Partnered!

Today, we’re very excited to announce something that we’ve been working on and have been looking forward to announcing for quite some time—Tweetwall (now named Everwall) and Eventbrite have partnered!

Both Tweetwall, and Eventbrite are determined to make your events the best they can possibly be, for us, it’s about making events more social and engaging, and for Eventbrite, it’s by making it easy for your attendees to register and attend your event.

5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one. There are many ways to come…

The Social Event Manager’s Blog Manifesto

Hello all, Joel here, the founder and CEO of Tweetwall Everwall (See: the Tweetwall name change announcement). I just wanted to quickly post a little bit about what this blog is, what kind of content will be on it, and what our goals are for it—a manifesto of sorts, if you will. The events industry is huge, multi-billion dollar huge, but since starting Tweetwall in 2008 what we’ve noticed is that even though the industry is huge, there’s not a whole lot of content out there catered to helping event managers make their events more social and engaging. This blog…

The Guide To Guest Speakers, Part One: Getting Industry Experts

In this blog series we’ll be going over the process for picking guest speakers, how to get them to want to speak at your event, and some best practices for working with them.

Never underestimate the power of having skilled guest speakers, or the damage that can be caused by a poor ones.

How Gamification Can Help You Market Your Event

If you’re working in the events industry, there’s a good chance you have, on at least one occasion, heard someone use a word like “gamification” or a phrase like “game theory” to refer to a particular marketing strategy. It seems to be the next big buzzword in marketing; like any buzzword, there’s more to it than meets the eye. It’s also an invaluable strategy for marketing your brand, if you understand how to utilize it. So… what exactly is gamification? Before we go any further, I’d like to clear up an incredibly common misnomer: game theory and gamification are not…

The 10 Best Event Planning Tools

Even the most skilled and talented planner is only as good as their toolkit. Planning an event is an immensely complicated process, and veterans know that any advantage they can get that streamlines running an event—is invaluable. Thankfully, tools exist in droves to this end, and here’s ten tools I think are some of the best event planning tools, and explain how they can help you.

Why You Should Hire An Event Planner

We’ve talked a great deal about what’s involved in a successful event, and how it can help send your brand’s reputation soaring. We’ve examined the sort of traits you need to run an event, and the sorts of platforms that could prove useful.

Today, we’re going to discuss why, all of these details should be someone else’s problem. We’re going examine why you should hire an event planner, instead of doing everything yourself.

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

What To Do if An Event Goes South

The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet. The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until…

Thank you, from Tweetwall

This year, as I reflect on everything I have to be thankful for—something that Thanksgiving (here in the states) is good about reminding you to do—the team and I have a lot to be thankful for. We’ve been able to work with great people, on awesome events and because of that, we absolutely had a banner year—and it’s all because of you.

We went from what was essentially a consulting company at the beginning of the year that only did a few Tweetwalls a month, to having a self-service Tweetwall platform—which was launched in May—and doing hundreds of Tweetwalls. We went from being primarily a Twitter analytics company—Socialping—to being the premier provider of Tweetwalls. We went from losing money each month, to being profitable. We did this, because of you, and the team and I couldn’t be more thankful.

How YouTube Can Enhance Your Events

For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.

10 Techniques for Event Managers to have better events

Are you an event manager? This article will help you choose the best techniques to explode your event’s business, acquire new attendees and increase profits. I’m sure you must have heard of social media, and how powerful it is—well, it’s the truth!

When done properly, social media networks like Facebook, Twitter, Pinterest and a host of others can be beneficial to you.

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