Strategies to Create a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word…

Increase Event Attendance with Twitter: Top 5 Ways

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1.…

Event Planners’ Dos And Donts Of Mobile Technology

Mobile technology is the future. I don’t think you’ll find a single person in our gadget-crazed society who’ll argue otherwise. In a world where Android is king and we’ve more Internet-connected gadgets than we have people, it’s quite clear which way the wind is blowing, isn’t it? The fact is, nearly everyone – from nearly every profession – is engaging with mobile technology in some way, shape, or form. That includes event management professionals. The potential mobile technology holds to streamline the process of planning an event is effectively unmatched. Our primary tools are smartphones and tablets. There’s a whole…

Proper Event Organization is Impossible without Proper Timing

In the events industry, time is of the essence. As an event planner, it’s fairly clear you need to master managing your own schedule. With all the tasks, challenges, and logistical issues you juggle on a daily basis, failing to keep organized ultimately means failing at your profession. Time management is a vital skill for any event planner – knowing how much time to allot to each project and how to schedule related tasks is paramount. Time management is about understanding your own capabilities, and leveraging those to great effect. It’s about setting goals, laying out tasks, and ultimately accomplishing…

Five Event Planning Mistakes to Avoid

When planning an event, regardless of size or industry, it is safe to assume that you have visions of greatness dancing through your head. You expect everything to go as planned. You expect everybody in attendance to have an enjoyable time. Before we go any further, here is something you should always remember: even when you think everything is perfect, something will pop up and require you to find a solution on the spot. By avoiding common event planning mistakes, you can increase your chance of success while decreasing the chance that something terrible will happen. Here are five mistakes…

Event Management Software: Friend or Foe?

There are people who swear by the benefits of event management software. There are also people who don’t even want to consider implementing the use of software when organizing an event. Which side of the fence do you sit on? If you are staffed with the responsibility of organizing, planning, and managing an event, it is essential to take advantage of each and every tool at your disposal. Anything you can use to better your chance of success is something you should consider. Before we get into the benefits of using event management software, let’s take a look at two…

Facebook Exclusively vs Multiple Networks: What To Choose

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in…

The Anatomy Of A Buzzword

Dressed to impress, immensely popular, and markedly more simplistic than what they describe; buzzwords have been around for nearly as long as advertising and marketing. It’s not terribly difficult to see why. They’re easy to use, and go a long way towards dressing up one’s speech. They’re immediately recognizable, and can occasionally give the illusion that one knows what they’re talking about—even if they don’t. See, Buzzwords, are… well—for lack of a better description—they’re glamorous. They’re easily recognizable and easy to use. In the right hands, they can most definitely be used to draw in more consumers; they can invoke…

Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well…

How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

How to Choose a Venue for your First Event

When planning your first event, there is sure to be a lot running through your mind. Are people going to attend? How much will it cost? What happens if something goes wrong?

Although you are faced with many questions, the best thing you can do is deal with each detail as it comes up.

Before you can get into the weeds, the very first thing you need to do is to select a venue location for your event. This is one of the biggest decisions you will make, so you have to consider all your options while comparing the pros and cons of each location.

7 Ways to Promote An Event on Facebook

If you’re hosting an event, Facebook is an excellent way to get the word out. Even if you’re not using their built in Facebook Events feature, you can still easily promote an event on Facebook.

Here are 7 highly effective ways to leverage the power of Facebook to promote your event. And a bonus tip… but don’t skip ahead!

Hello, We’re Tweetwall.

Since 2008, we have been helping event managers maximize their event’s engagement by providing real-time Twitter activity through Tweetwalls. We have a whole host of awesome clients that have used our Tweetwall in the past such as CNN, Microsoft and PayPal, just to name a few. And today, we’re here to introduce you to the all new, self service, world of Tweetwall!

The Guide To Guest Speakers, Part Two: Working With Guest Speakers

So, you’ve managed to net yourself an industry expert speaker or two who’s interested in speaking at your event. Working with guest speakers can be complicated—you need to sign contracts, negotiate payment, AND give them their freedom (while also steering them to remain relevant to your event). In short, the next step is to ask yourself how you can avoid making them hate you before you’ve even begun.

Why Modern Event Planning Requires A Flair For Storytelling

Back in the 1960s, sociologist Marshall McLuhan expressed some downright revolutionary insights. Technology, he explained, would one day advance in such a way that the whole world would be interconnected. Communicating with someone on another continent would be just as simple as walking over to the neighbors’ house to borrow a cup of sugar; perhaps more so. To give shape to his theory, he coined the term “global village.” In essence, McLuhan conceived the notion of a worldwide communications network; a tight-knit global community which transcended physical distance. With the birth of social media, it’s safe to say that his…

Tweetwall & Eventbrite Have Partnered!

Today, we’re very excited to announce something that we’ve been working on and have been looking forward to announcing for quite some time—Tweetwall (now named Everwall) and Eventbrite have partnered!

Both Tweetwall, and Eventbrite are determined to make your events the best they can possibly be, for us, it’s about making events more social and engaging, and for Eventbrite, it’s by making it easy for your attendees to register and attend your event.

5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one. There are many ways to come…

The Social Event Manager’s Blog Manifesto

Hello all, Joel here, the founder and CEO of Tweetwall Everwall (See: the Tweetwall name change announcement). I just wanted to quickly post a little bit about what this blog is, what kind of content will be on it, and what our goals are for it—a manifesto of sorts, if you will. The events industry is huge, multi-billion dollar huge, but since starting Tweetwall in 2008 what we’ve noticed is that even though the industry is huge, there’s not a whole lot of content out there catered to helping event managers make their events more social and engaging. This blog…

The Guide To Guest Speakers, Part One: Getting Industry Experts

In this blog series we’ll be going over the process for picking guest speakers, how to get them to want to speak at your event, and some best practices for working with them.

Never underestimate the power of having skilled guest speakers, or the damage that can be caused by a poor ones.

How Gamification Can Help You Market Your Event

If you’re working in the events industry, there’s a good chance you have, on at least one occasion, heard someone use a word like “gamification” or a phrase like “game theory” to refer to a particular marketing strategy. It seems to be the next big buzzword in marketing; like any buzzword, there’s more to it than meets the eye. It’s also an invaluable strategy for marketing your brand, if you understand how to utilize it. So… what exactly is gamification? Before we go any further, I’d like to clear up an incredibly common misnomer: game theory and gamification are not…

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