There isn’t much that matches the excitement of a trade show. It’s a chance to immerse yourself in your chosen industry. Everyone can share your joys, your frustrations, your story about that customer who surprised you with an invitation to their wedding.
I know you came here to learn about consumer generated marketing and fan loyalty for your sports team, but let’s talk about coffee for a minute. Why? Because when it comes to fan allegiance, we can learn a lot from the marketing efforts of a major coffee company: Starbucks.
You are undoubtedly familiar with the ice bucket challenge, even though it’s been a few years since celebrities like Dwayne “The Rock” Johnson and Katy Perry dumped buckets of ice water on their heads. This viral sensation wasn’t limited to stars, though. Before long, the campaign had videos of wedding parties to video artists to kids taking on the challenge.
Employee retention is a big deal. Most companies know this, at least superficially. Employee satisfaction surveys, appreciation days, and 35 million Google results for employee satisfaction and engagement consulting are a testament to the importance of this elusive creature.
Planning for a corporate event can start months, even years before the event date – especially for large events. You have to work out a budget, research cities, and event spaces, transportation, speakers, negotiate contracts, and market your event. And that’s just a start. You probably use a thorough corporate event checklist to keep track of everything.
